More than one-quarter report often arriving at product detail pages from social media.
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US Median Household Income Fell Last Year
The top 5% of households accounted for almost one-quarter (23.5% share) of aggregate income last year.
How Popular Are Music Festivals?
Almost 6 in 10 adults ages 30-44 have been to a music festival either multiple times (37%) or once (22%).
Americans’ Alcohol Preferences Remain Relatively Steady, Though Liquor Overtakes Wine
Middle-aged Americans are equally as likely to consume liquor as beer the most.
Almost Two-Thirds of All Americans Play Video Games
Video game players say the activity occupies one-quarter of their total entertainment time.
More Adults Report Likelihood to Make Purchases Directly from Social Platforms
Half of US adults say they’d make a purchase directly from Facebook, up from 43% in a year-earlier survey.
More Consumers Report Online Product Searches on Social Media Platforms
Men are more likely than women to say they start their online product searches on a variety of social platforms.
Half of American Adults Report Having Boycotted A Business
Older adults are more likely than their younger counterparts to have boycotted a business and to believe that boycotts are effective.
How Do People Want to Learn About Brands’ Sustainability Efforts?
Almost 7 in 10 adults agree that businesses have a responsibility to reduce their environmental impact and promote sustainability.
1 in 4 US Adult Twitter Users Say They’re Unlikely to Use the Platform in A Year’s Time
6 in 10 US Twitter users also report that they’ve taken an extended break from the platform within the past year.
CMOs: Tenure Discussion Should be Nuanced
CMO tenures at Fortune 500 companies are almost on par with the broader C-suite, and a short tenure doesn’t necessarily indicate poor performance.
Close to 1 in 4 Americans Ages 50+ Plays Video Games Every Day
Adults ages 50+ are projected to account for $2.5 billion in gaming spend every 6 months.
How Do Journalists Feel About PR Pros?
Only about one-third consider company PR pros to be credible sources for their reporting.
How is Signal Loss Impacting Ad Spending Plans?
More than 3 in 4 ad buyers are adjusting their programmatic vs. direct strategies.
Brands Aren’t Just Targeting Young People with Influencers
Youth are still the predominant target for influencers, but as the industry matures, the target audience may be shifting.
More Consumers Report Online Product Searches on Social Media Platforms
Men are more likely than women to say they start their online product searches on a variety of social platforms.
Half of American Adults Report Having Boycotted A Business
Older adults are more likely than their younger counterparts to have boycotted a business and to believe that boycotts are effective.
How Do People Want to Learn About Brands’ Sustainability Efforts?
Almost 7 in 10 adults agree that businesses have a responsibility to reduce their environmental impact and promote sustainability.