Looking at the 2021 holiday season in numbers, including forecasts and key trends.
Mobile Phone Charts
The majority share of e-commerce checkouts start on mobile.
Email is the most-used channel used for communicating with customers.
Most consumers opt into brand notifications on their smartphones in order to earn immediate discounts or loyalty reward points.
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Less than half (48%) of the time spent listening to spoken word audio occurs on AM/FM radio platforms.
The majority of online shoppers want to see detailed product descriptions.
Teens’ daily video time allocated to cable TV continues to decline.
Video ad viewability continues to be highest with connected TV.
People spend about 10 seconds on average reading a brand email.
About 2 in 5 US adults are planning to purchase or already have a 5G-enabled smartphone.
Amazon has retained its spot at #1 for the fifth consecutive year.
Many shoppers are interested in retailers implementing QR codes for contactless checkout.
Some 43% of US adults rate advertising professionals as having low or very low standards in ethics and honesty.
There has been noticeable growth in the share of Gen Xers who prefer purchasing from sustainable brands.
Nearly three-quarters are using them for banking.
About three-quarters are also offering social media management.
Among Android owners, TikTok generated about 2 hours more user engagement per month than YouTube in June.