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Which Apps Can’t Americans Live Without?

Which Apps Can’t Americans Live Without? Facebook remains at the top of the list, but Instagram threatens its lead.

Even after being hit with a myriad of controversy ranging from the mishandling of personal data to a recent advertiser boycott, Facebook remains the mobile app that Americans can least do without. However, a new report [download page] from AudienceProject... READ MORE
2020’s Top Brands Ranked by Customer Loyalty

2020’s Top Brands Ranked by Customer Loyalty Amazon retains its rank as the #1 brank for customer loyalty this year.

For the fourth consecutive year, Amazon has been crowned the brand loyalty leader in the US. This is according to Brand Key’s latest annual loyalty study [pdf], which ranked customer engagement and loyalty to 1,121 brands across 109 categories. Rounding out... READ MORE
Nearly 8 in 10 US Households Now Use SVOD Services

Nearly 8 in 10 US Households Now Use SVOD Services More than half of SVOD service users subscribe to more than one service.

The percentage of US households with a subscription video-on-demand (SVOD) service now stands at 78%, up from 74% last year and 69% in 2018. In its latest annual survey on the topic, Leichtman Research Group (LRG) also found that more than half of these... READ MORE
Consumers Watched More Retail & Marketing Videos in Q2

Consumers Watched More Retail & Marketing Videos in Q2 Q2 2020 saw a 114% y-o-y rise in retail and marketing video views.

During the second quarter of this year, consumers around the world watched more retail and marketing videos and spent more time watching them. Indeed, a report [download page] from Brightcove found that in Q2, marketing and retail video views increased 114%... READ MORE
Retention Now A Bigger Personalization Priority Than Acquisition

Retention Now A Bigger Personalization Priority Than Acquisition Nearly 6 in 10 e-commerce pros say their motivation behind website personalization is to increase customer retention.

About three-quarters (74%) of e-commerce leaders say their company has a website personalization strategy in place. During COVID-19, customer retention has become the motivation behind the website personalization strategy for many of these companies. This is... READ MORE
Millennial Mobile Game Players Most Likely to Self-Identify as Gamers

Millennial Mobile Game Players Most Likely to Self-Identify as Gamers Puzzle games are most popular, followed by Word and Card games.

About 8 in 10 gamers ages 18 to 24 multitask while playing mobile games at least sometimes, according to a recent report [download page] from AdColony and DISQO. The report explores the key figures behind the modern mobile gamer in terms of their age,... READ MORE

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