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Desktop Display Ad Viewability Rates Continue to Improve

Desktop Display Ad Viewability Rates Continue to ImprovePublisher direct deals still outperformed programmatic on desktop in H2 2018, but that's not always the case on mobile.April 11, 2019

Overall desktop display ad viewability rates have improved in the US with programmatic display once again seeing another increase in the second half of 2018, according to Integral Ad Science’s (IAS) media quality report [download page]. The overall desktop... READ MORE
Baby Boomers Possess the Majority of US Household Wealth

Baby Boomers Possess the Majority of US Household WealthBoomers own more than 10x the share of total household wealth as do the oft-targeted Millennial cohort.April 8, 2019

The period since the end of the financial crisis has seen considerable growth in US household wealth, with the total sum expected to exceed $100 trillion by the end of 2019. A new report [download page, purchase required] from Packaged Facts estimates that... READ MORE
American Consumers Still Love Paper Coupons

American Consumers Still Love Paper CouponsHalf of Americans prefer to receive coupons in the mail - a figure that has grown even in the digital age.April 5, 2019

Some 92% of consumers say they have used a coupon at some time, and about half of those (45%) report using coupons either always or very often. Millennials, who have experienced some financial strain, have seen an upswing in the percentage of those who... READ MORE
The State of Traditional TV: Updated With Q3 2018 Data

The State of Traditional TV: Updated With Q3 2018 DataOur latest quarterly analysis finds a couple of milestones, neither of them kind to the pay-TV industry.April 3, 2019

[By MC Editor, JC Lupis] Let’s do this again. A quarter-year has passed since our last look at traditional TV viewing, so it’s time to explore findings from the latest quarterly Total Audience report [download page] from Nielsen, this time... READ MORE
3 in 4 Companies Report ROI From Personalization. What Data Sources Are Being Used?

3 in 4 Companies Report ROI From Personalization. What Data Sources Are Being Used?Retailers are relying heavily on purchase history, while the use of website behavioral data may have slipped slightly.March 27, 2019

Personalization is leading to positive ROI in some three-quarters (75.5%) of businesses in North America and Europe. Retail is seeing the greatest impact with nearly 8 in 10 (79%) retailers reporting positive ROI due to their personalization efforts,... READ MORE

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