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Mobile Still Lags Desktop in US B2B Digital Ad Spend

Mobile Still Lags Desktop in US B2B Digital Ad SpendWhile B2B mobile ad spend is growing faster, a significant lead persists for desktop.January 15, 2019

B2B ad spend in the US is slated to top $6 billion in 2019, but marketers are still putting more of their spend towards ads on desktop and laptop devices than on mobiles. However, data from eMarketer suggests that mobile is not lagging quite as far behind as... READ MORE
Tech Adoption Among Americans Ages 50 and Up Sees Steady Growth

Tech Adoption Among Americans Ages 50 and Up Sees Steady GrowthSome 91% of Americans age 50+ own either a laptop or desktop, while three-quarters own a smartphone.January 14, 2019

Older Americans are not being left behind in the age of technology, and are adopting dominant technologies like smartphones, computers and tablets at a steady rate. In fact, three-quarters reported owning a smartphone in 2018, which is up some 5% points from... READ MORE
US 2019 Consumer Technology Forecast

US 2019 Consumer Technology ForecastSmart Speakers like the Amazon Echo and Google Home continue to be the leader in emerging tech unit sales, but may be slowing as voice permeates other devices.January 11, 2019

As CES wraps up another annual visit to sunny Las Vegas, the Consumer Technology Association (CTA) has forecasted [press release] a strong year ahead for the US consumer technology industry. Artificial intelligence and high-speed connectivity are... READ MORE
Mobile Gaming Friction Leads to Wasted Ad Spend

Mobile Gaming Friction Leads to Wasted Ad Spend8 in 10 American mobile gaming app users say that having too many in-app ads will put them off from playing.

Gaming should be an enjoyable experience, and finding something to play shouldn’t be frustrating. But an average of 88% of total global mobile gamers (84% in the US) have experienced at least one friction point when looking for a game to install and play.... READ MORE
OTT Devices Continue Their Ascent For Premium Digital Video Ad Views

OTT Devices Continue Their Ascent For Premium Digital Video Ad ViewsOTT devices are on track to deliver half of premium digital video ad views.January 3, 2019

Video advertisers have a wide variety of devices through which to reach consumers, but OTT devices have rocketed ahead in viewers’ use the past year, now taking by far the largest share of US premium video ad views. That’s one of the key findings... READ MORE
The State of Traditional TV: Updated With Q2 2018 Data

The State of Traditional TV: Updated With Q2 2018 DataTwo very interesting stats come out of this latest analysis. See if you can find them.December 26, 2018

[By MC Editor, JC Lupis] Well, here we go again, taking a look at the latest quarterly Total Audience report [download page] from Nielsen, this time covering data from Q2 2018. We’ve known for at least a couple of years now that youth are watching less... READ MORE

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