Looking at the 2021 holiday season in numbers, including forecasts and key trends.
![Holiday 2021 Data Hub [Updated]: Results Recap](https://www.marketingcharts.com/wp-content/uploads/2022/01/NRF-Holiday-Retail-Sales-2002-2021-Jan2022-300x167.png)
Mobile Phone Charts
5 Points About E-Commerce Checkout Completion Rates
The majority share of e-commerce checkouts start on mobile.
Marketers Expect Customers to Become More Demanding This Year
Email is the most-used channel used for communicating with customers.
Why People Opt In – and Out – of Brand Communications on Smartphones
Most consumers opt into brand notifications on their smartphones in order to earn immediate discounts or loyalty reward points.
Mobile-First Puts Customers First
Learn how to take a mobile-first approach and leverage it to engage and grow your customer base.
Most Spoken Word Audio Listening Now Takes Place on a Platform Other than AM/FM Radio
Less than half (48%) of the time spent listening to spoken word audio occurs on AM/FM radio platforms.
Which Features Drive A Positive Online Shopping Experience?
The majority of online shoppers want to see detailed product descriptions.
Netflix and YouTube Still the Top Video Destinations for Teens, but Others Slowly Rise
Teens’ daily video time allocated to cable TV continues to decline.
Video Ad Viewability Improves in Some Formats
Video ad viewability continues to be highest with connected TV.
People Are Spending Less Time Reading Emails
People spend about 10 seconds on average reading a brand email.
Almost Half of Affluent Americans Have or Plan to Buy A 5G Phone
About 2 in 5 US adults are planning to purchase or already have a 5G-enabled smartphone.
2021’s Top Brands Ranked by Customer Loyalty
Amazon has retained its spot at #1 for the fifth consecutive year.
What New Retail Technologies Are Shoppers Excited About?
Many shoppers are interested in retailers implementing QR codes for contactless checkout.
Public Trust in Advertising Practitioners’ Integrity Continues to Lag
Some 43% of US adults rate advertising professionals as having low or very low standards in ethics and honesty.
2 in 3 Gen Xers Prefer to Buy from Sustainable Brands
There has been noticeable growth in the share of Gen Xers who prefer purchasing from sustainable brands.
45% of American Adults Say They Use Fintech Apps
Nearly three-quarters are using them for banking.
Half of Local Ad Agencies Are Buying Streaming Audio
About three-quarters are also offering social media management.
In the US, TikTok Getting More User Engagement than YouTube
Among Android owners, TikTok generated about 2 hours more user engagement per month than YouTube in June.