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Resource Constraints Holding Back Further Investments in Video Ads

Resource Constraints Holding Back Further Investments in Video AdsRoughly half would like more proven effectiveness before increasing their video investments.December 11, 2017

Almost 8 in 10 brand marketers expect to increase their focus on video advertising next year, and more than 7 in 10 believe it will be easier to adopt digital video as a channel in 2018 and beyond, per an Innovid report [download page]. However budgets... READ MORE
[Report] The State of Traditional TV Viewing

[Report] The State of Traditional TV ViewingA comprehensive data-driven examination of trends in traditional TV viewing - as well as TV's place in the broader video landscape.December 6, 2017

It’s a widely known fact that young Americans are watching less traditional TV – as noted in our ongoing quarterly analysis of traditional TV viewing. Our new report – The State of Traditional TV Viewing – takes things a step further,... READ MORE
CMOs’ Budgets in 2017: 5 Key Data Points

CMOs’ Budgets in 2017: 5 Key Data PointsAn examination of CMOs' budget shifts and spending priorities.December 4, 2017

Gartner has released its latest annual CMO Spend Survey, based on a survey of 353 marketing executives in North America and the UK working at companies with more than $250 million in annual revenues. Here are 5 key takeaways from the report, along with... READ MORE
Holiday 2017 Data Hub (Updated): Cyber Week Recap

Holiday 2017 Data Hub (Updated): Cyber Week RecapLooking at the 2017 holiday season, in numbers.December 1, 2017

With Thanksgiving weekend and Cyber Monday behind us, shopping results are coming out from several sources. Although the precise figures differ from one source to the next, it appears that once again the key takeaways include a new record for e-commerce... READ MORE

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