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83% of US Households Have Broadband at Home

83% of US Households Have Broadband at Home Two-thirds with home internet services use social media every day, and 6 in 10 watch video online.

A full 86% of US households had internet services at home by the end of last year, up from 82% a decade earlier. With virtually all (97%) of households with internet service at home having broadband services, recent data from Leichtman Research Group (LRG)... READ MORE
We Spent Almost 8 Hours A Day with Digital Activities Last Year

We Spent Almost 8 Hours A Day with Digital Activities Last Year That's a 15% lift in time spent with digital activities over 2019.

US adults spent close to one extra hour per day with digital activities last year than they did in 2019. And, while time spent with digital activities such as watching online videos, streaming music or flipping through social media feeds is expected to... READ MORE
An Estimated 2 in 3 Clicks on Google Search Ads Occur on Phones

An Estimated 2 in 3 Clicks on Google Search Ads Occur on Phones Close to half of paid search spending was allocated to smartphones and tablets.

Combined, smartphones and tablets accounted for a little more than two-thirds (67.8%) of total search ad clicks in Q4 2020, with smartphones making up the vast majority of that figure, per Merkle’s Q4 2020 Digital Marketing Report [download page]. In an... READ MORE
2 in 3 Play Mobile Games

2 in 3 Play Mobile Games Overall, the number of mobile gamers in the US and Canada grew by 12% y-o-y in 2020.

One of the many things smartphones brought to mobile users is the sophistication of games made available to play on their phones. Gone are the days of playing Snake on a Nokia – now iPhone and Android apps offer a wealth of games that have led to 65% of... READ MORE
Smart Speaker Usage Surges at Year-End

Smart Speaker Usage Surges at Year-End In-home data usage across devices grew by 36% year-over-year in April 2020.

Across all devices, in-home data usage in the US experienced year-over-year growth during every month in 2020, with the highest growth seen at the start of the COVID-19 pandemic, per recent data from Comscore. Although in-home data usage grew by 16%... READ MORE

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