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Multicultural Groups in US Remain Underrepresented in Media Spend

Multicultural Groups in US Remain Underrepresented in Media SpendMarketers are heavily invested in TV when targeting multicultural audiences - perhaps too much so?August 19, 2019

Multicultural media spend grew by 5.6% last year to $25.9 billion in 2018, per a report [download page] by PQ Media and the ANA. While this year multicultural ad spending growth is expected to slow to a 4.5% gain, the increase will return apace in 2020,... READ MORE
Mobile Takes A Bite Out of Time Spent With Traditional Media Globally

Mobile Takes A Bite Out of Time Spent With Traditional Media GloballyPeople across the globe are expected to spend more than 2 hours a day with mobile internet.July 15, 2019

People around the world are expected to spend close to 8 hours a day consuming media this year, representing an 11% jump from 2014, says Zenith in a new media consumption forecast. The rise of mobile devices is having a large impact on media consumption... READ MORE
US Online and Traditional Media Advertising Outlook, 2019-2023

US Online and Traditional Media Advertising Outlook, 2019-2023MarketingCharts' annual coverage of PwC's media advertising landscape 5-year forecast.June 24, 2019

PwC has issued its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2023. [Editor’s note: If you’re interested in media trends,... READ MORE
Cannabis Retailers Find Biggest Media Opportunity in Outdoor Advertising

Cannabis Retailers Find Biggest Media Opportunity in Outdoor AdvertisingOutdoor advertising for cannabis reached $3.5 million in 2018.June 6, 2019

Ten US states have already legalized cannabis for recreational use and more are predicted to do so in the coming years, with an Illinois bill recently passing through legislature and awaiting signature into law. This opens up a new market for media owners,... READ MORE
What Brand Information Sources Do People Trust the Most?

What Brand Information Sources Do People Trust the Most?Hint: It's certainly not advertising, which comes at the bottom of the list.May 1, 2019

Just one-third (33%) of consumers who rely on advertising for brand information say they trust its messaging, making it the least credible source of information among the options given, according to a recent report [download page] by Kantar Media. In what... READ MORE
Have Consumers Become Apathetic Towards Advertising?

Have Consumers Become Apathetic Towards Advertising?US consumers - as well as those in the UK - are much less likely to enjoy advertising than those in other markets.April 29, 2019

While global consumers’ attitudes towards advertising haven’t changed much over the past year, those in the US report being somewhat less bothered by advertising this year than last. About one-third (32%) of the 1,000 US consumers surveyed for a new... READ MORE

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