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4 Things to Know About TV Ads

4 Things to Know About TV AdsNewly-released findings related to TV ad lengths, spend, and perceived effectiveness.October 11, 2017

TV is no longer the single largest advertising medium in the US, having recently been overtaken by digital media. But TV advertising is still a more than $70 billion business, and it’s still growing, albeit slowly. Here are 4 updates on TV advertising,... READ MORE
Digital Ad Sales to Overtake Offline in 2019?

Digital Ad Sales to Overtake Offline in 2019?Get ready for an advertising world in which mobile and social take center stage - not just in digital media.September 27, 2017

While digital has well and truly overtaken TV as the single largest US advertising medium, offline media still command a majority of ad sales in the US, per new data from MAGNA [pdf]. But if MAGNA’s forecast proves correct, it won’t be long... READ MORE
US Adults’ Trust in Mass Media Rebounds

US Adults’ Trust in Mass Media ReboundsConfidence returns, spurred by Democrats' record high trust in the media.September 25, 2017

Slightly more than 4 in 10 American adults trust the mass media to report the news fully, accurately and fairly, according to a new Gallup survey. That represents a sharp uptick from fewer than one-third (32%) last year, which had been the lowest level in... READ MORE
Social Media Seems Some Gains As A News Source, But Still Trails Traditional Platforms

Social Media Seems Some Gains As A News Source, But Still Trails Traditional PlatformsFacebook has the broadest reach as a social news platform, but Twitter has the most news-focused users.September 14, 2017

Two-thirds (67%) of American adults get news from a social media site such as Facebook or Twitter, reports the Pew Research Center in a recent study, though slightly fewer than half (47%) do so at least sometimes. Both figures are up from early 2016, though... READ MORE
Ad Agencies Abandon Print in Q2

Ad Agencies Abandon Print in Q2National TV ad spend was relatively flat, while digital saw double-digit gains.August 17, 2017

Ad agencies continued a familiar theme in Q2, upping their digital ad spending by double digits (11%) year-over-year, according to Standard Media Index (SMI), which derives its data from agencies’ billings systems. National TV ad spend was relatively... READ MORE
Q1’s Top Ad Spenders in the US

Q1’s Top Ad Spenders in the USThe top-spending verticals differed greatly in the US and China.August 7, 2017

Overall ad spending in the US was down year-over-year in Q1 2017, with out-of-home (+1%) the only media type to buck the trend, according to a recent study from Kantar Media [download page]. Print was hardest hit (-9%), while radio and TV also saw modest... READ MORE

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