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US Online and Traditional Media Advertising Outlook, 2020-2024

US Online and Traditional Media Advertising Outlook, 2020-2024 MarketingCharts' annual coverage of PwC's media advertising landscape 5-year forecast.

PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2024. [Editor’s note: If you’re interested in media trends, the 6th... READ MORE
More Than Half of Global Ad Spend Forecast to Be Spent on Digital Media This Year

More Than Half of Global Ad Spend Forecast to Be Spent on Digital Media This Year Total global advertising spending is expected to drop 9.1% this year, with traditional media much harder hit than digital.

Digital advertising is expected to account for more than half (51%) of total global ad spend for the first time this year, amid a forecast decline in global advertising investment of 9.1%. A new forecast [press release] from Zenith Media shows that, while... READ MORE
Data Hub: Coronavirus and Marketing [Updated]

Data Hub: Coronavirus and Marketing [Updated] Updated data on the impact coronavirus is having on consumers and marketers.

Let’s take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we’ve gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers... READ MORE
Here’s How COVID-19 Is Expected to Impact Global Ad Spending This Year

Here’s How COVID-19 Is Expected to Impact Global Ad Spending This Year Adjusted estimates show global ad investment shrinking by 8.1% in 2020.

Prior to the global outbreak of COVID-19, the total global investment in advertising for 2020 was forecast to grow by 7.1% year-over-year (y-o-y). But 6 months into the year and with the pandemic changing everything from customer behavior to marketing and... READ MORE
8 in 10 Adults Report Paying for At Least One Subscription Service

8 in 10 Adults Report Paying for At Least One Subscription Service Entertainment services are most popular, followed by Shopping subscriptions.

Subscription services have become big business in the US, with more than 84% of American consumers saying they subscribe to at least one service and more than two-fifths (44%) subscribing to 5 or more services. That’s according to a survey of more than... READ MORE

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