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US 2018 Consumer Technology Sales Forecast

US 2018 Consumer Technology Sales ForecastSmart Speaker sales surged in 2017, and these devices are poised to be the darlings of 2018.January 10, 2018

With CES in full swing, what better time to take a look at the Consumer Technology Association’s forecast for tech industry revenues this year? All told, tech’s retail revenues should hit $351 billion, per the forecast, buoyed by the inclusion of... READ MORE
US Online Ad Revenues Grew by Another 23% in H1 2017: 5 Trends to Know

US Online Ad Revenues Grew by Another 23% in H1 2017: 5 Trends to KnowMobile video ad spend has matched desktop video ad spend for the first time.January 2, 2018

Online ad revenues in the US grew by 22.6% year-over-year during the first half of 2017 to total $40.1 billion, per the latest revenue report from the IAB and PwC. Revenues for the second quarter were up by 23.1% year-over-year, and have increased by a... READ MORE
5 Things to Know About Smart Speaker Owners

5 Things to Know About Smart Speaker OwnersA look at the demographic composition of Smart Speaker households, along with 4 other insights into Smart Speaker households.December 28, 2017

Smart Speaker adoption reached almost 1 in 8 US Wi-Fi households (12.1%) in November, up from 11% in October and a 49% increase since June (8.1%), reports comScore in a new presentation [download page]. What’s more, one-quarter of Smart Speaker homes... READ MORE
Top 10 Charts of the Month – November 2017

Top 10 Charts of the Month – November 2017Stay on top of the latest trends with our top charts of the month.December 27, 2017

Get up to speed with the latest trends with our Top 10 Charts of November 2017, marketers’ top video types, free trial conversion rates, contributors to a great online shopping experience, and smartphone penetration growth. Head on over here to grab... READ MORE
Roughly Half of Premium Video Ad Views Occurred On A TV Screen in Q3

Roughly Half of Premium Video Ad Views Occurred On A TV Screen in Q3The largest share of ad views occurred on OTT devices.December 26, 2017

One of the biggest trends in premium digital video viewing in recent years has been the growth of OTT devices, which have exceeded all other devices in ad view share. But it’s not just OTT devices: monetization of set-top box video-on-demand (STB VOD)... READ MORE
B2B Digital Ad Spending Forecast to Grow by 13% Next Year

B2B Digital Ad Spending Forecast to Grow by 13% Next YearB2B digital ad spending is shifting towards mobile devices, though not as quickly as the broader advertising market.December 19, 2017

Digital ad spending by B2B firms will grow by a forecast 13% next year to $4.6 billion after increasing by an estimated 15.6% this year, according to a new projection from eMarketer. Growth rates appear to be on a downward trend after reaching almost 20% in... READ MORE

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