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TV, OOH Ads Said to Drive Online Search & Social Activity

TV, OOH Ads Said to Drive Online Search & Social ActivityTV ads appear to drive the most consumers to search for information online, while OOH ads seem effective in prompting social activity.January 17, 2018

Various traditional media advertising types are at least as effective -if not more so – than online banner ads in driving search and social activity among US consumers, according to a recent study from Nielsen and the Outdoor Advertising Association of... READ MORE
US Online Ad Revenues Grew by Another 23% in H1 2017: 5 Trends to Know

US Online Ad Revenues Grew by Another 23% in H1 2017: 5 Trends to KnowMobile video ad spend has matched desktop video ad spend for the first time.January 2, 2018

Online ad revenues in the US grew by 22.6% year-over-year during the first half of 2017 to total $40.1 billion, per the latest revenue report from the IAB and PwC. Revenues for the second quarter were up by 23.1% year-over-year, and have increased by a... READ MORE
Google and Amazon Maintain DSP Popularity Lead With Programmatic Advertisers

Google and Amazon Maintain DSP Popularity Lead With Programmatic AdvertisersConcerns over fraud are mounting, and some marketers are planning to bring programmatic in-house.December 4, 2017

Google and Amazon lead the way in demand-side platform (DSP) popularity among advertisers, although many wouldn’t even characterize these platforms as DSPs, according to a study from Advertiser Perceptions. Roughly 4 in 10 advertisers surveyed who use... READ MORE
Top 10 Charts of the Month – October 2017

Top 10 Charts of the Month – October 2017Stay on top of the latest trends with our top charts of the month.November 21, 2017

Get up to speed with the latest trends with our Top 10 Charts of October 2017, covering a variety of topics including teens’ favorite social platforms, changing media behaviors, top brands, and B2B’s shifting priorities. Head on over here to grab... READ MORE
Digital Media Buyers Concerned With Fraud & Brand Safety, But ROI Comes First

Digital Media Buyers Concerned With Fraud & Brand Safety, But ROI Comes FirstAdvertisers are skeptical about social platforms' ability to deliver a brand-safe environment.November 9, 2017

Advertising in a brand-safe environment positively impacts a number of areas ranging from audience quality to brand equity, brand lift, and ROI, according to the vast majority of digital and mobile advertisers surveyed by Trusted Media Brands and Advertiser... READ MORE

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