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What Reasons Do Consumers Give for Loving Brands?

What Reasons Do Consumers Give for Loving Brands?Excellent communication is one factor leading to brand love.February 26, 2020

About half (49%) of North American consumers say they “love” somewhere between 1 to 5 different brands, while some don’t love any particular brands at all. So, why do consumers fall in love with brands? A survey from Localytics aimed to find that out. As it... READ MORE
Consumers Ascribe Greater Purchase Influence to Peers Than Ads

Consumers Ascribe Greater Purchase Influence to Peers Than AdsAbout 1 in 3 consumers will share an ad that they enjoy.February 21, 2020

Recommendations from friends and family have always ranked as one of the biggest influencers when it comes to purchasing decisions, as have online reviews. Horowitz’s most recent report, concerning the State of Consumer Engagement, provides more such... READ MORE
The Insider’s Guide to DMARC: Everything you need to know to protect your brand

The Insider’s Guide to DMARC: Everything you need to know to protect your brandTo help you get started in creating a DMARC policy, Return Path from Validity created the guide “The Insider’s Guide to DMARC”.February 11, 2020

[Sponsored by Return Path from Validity] More than 90% of successful cybercrimes use this simple tool to pull off their crimes — email, or phishing emails to be exact. Cybercriminals are more likely to pull off a successful hack if they get someone to open,... READ MORE
US Online Media Spend in 2019 and the Outlook for 2020

US Online Media Spend in 2019 and the Outlook for 2020Virtually all digital media channels enjoyed double-digit growth last year. What's in store this year?February 5, 2020

Online media spend in the US totaled $145.3 billion in 2019, up 19.1% over 2018. The coming year looks like another strong one for digital media spend, with total investments expected to reach $166.4 billion, an increase of 14.5% from last year, per a report... READ MORE
2019 Email Benchmarks: Which Industries Performed Well, on Which Days?

2019 Email Benchmarks: Which Industries Performed Well, on Which Days?The Retail industry had the lowest open rate last year of all sectors analyzed.

Even though marketers increasingly feel that email effectiveness is on a downward slope, the channel remains a digital workhorse. With brands battling for attention in the inbox and focusing on increasing engagement, it’s worth taking a look a new... READ MORE
To What Extent Are Large Companies Outsourcing Marketing Services?

To What Extent Are Large Companies Outsourcing Marketing Services?Areas related to data and tech appear to be more commonly outsourced than others.February 3, 2020

There have been numerous discussions around outsourcing – and insourcing – including the agency vs. consultancy debate. But how much do larger companies outsource? Of course it depends on which work area, but a recent study [download page] from... READ MORE

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