The largest share of online budgets is being spent on paid social, while events get the biggest piece of the offline pie.
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The trend against cookies is leading to the most pressure at the bottom of the funnel.
Many media planners are expecting to leverage channel research for the first time this year.
Mover marketers are directing more of their efforts to digital than direct mail.
Non-profits enjoyed growth in their email lists last year, with an average increase of 7% over 2020.
Only 1 in 4 have intent data implemented and integrated into their overall strategy.
Half of larger US retailers report having adopted buyer journey-based personalization.
Marketers plan to invest in customer data platforms and segmentation and targeting solutions.
Infographics and exclusive data help move the needle.
About 3 in 4 retailers surveyed said that their KPIs in paid social have declined after the latest changes in iOS 14/15.
1 in 3 are in the market for a new marketing automation tool in the coming year.
Some 39% say that MPP is already having a significant impact on their company, while another 50% believe it will within the next 1-12 months.
Misalignment between teams and poor communication bring down customer experience efforts.
Numerous changes are occurring in the podcast ad industry as it grows and matures.
Only half of cancelled events were replaced by virtual events.
About one-third of marketers surveyed would like to produce twice as much content as they are currently.
Marketers are experimenting with the use of AI to personalize channel experiences.
Sending letter-sized envelopes to prospect lists is a valuable tool.