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Data Hub: Coronavirus and Marketing [Updated]

Data Hub: Coronavirus and Marketing [Updated]Data on the impact coronavirus is having on consumers and marketers.April 6, 2020

Let’s be clear from the outset: we’re in the midst of a pandemic, and there are far more important things to be concerned about than marketing statistics. But this is a marketing data site, and to the extent that we continue to function normally... READ MORE
Almost 1 in 5 Emails from US Senders Failed to Reach the Inbox Last Year

Almost 1 in 5 Emails from US Senders Failed to Reach the Inbox Last YearGlobally, promotional emails made it to inboxes 83% of the time. April 3, 2020

Inbox placement rates have declined in the US, with an average of 82% of promotional emails from US senders reaching the inbox in the fourth quarter of 2019, down from 85% during the same quarter of 2018. This is according to Validity’s latest annual Email... READ MORE
2 in 3 Consumers Consider It A Risk to Give Personal Information to Companies

2 in 3 Consumers Consider It A Risk to Give Personal Information to Companies8 in 10 consumers say they are more concerned about the privacy of their data than they used to be.April 2, 2020

About 9 in 10 consumers are concerned about the privacy of their data, and 80% report they are more concerned about the privacy of their data than they used to be. Indeed, in a survey [download page] of more than 1,000 US adults, Yes Marketing found that 6... READ MORE
2020 Email Deliverability Benchmark

2020 Email Deliverability BenchmarkDeliverability statistics for 30 individual countries.March 26, 2020

[Sponsored by Validity] Now more than ever, as budgets shift to digital channels, marketers must trust in email to communicate with their audiences. But because of poor email practices, one in six emails usually never reach the inbox. How does your email... READ MORE
Could Tuesday be the Day to Watch for Retailers?

Could Tuesday be the Day to Watch for Retailers?A couple of studies show traffic, conversions, and email response rates to be highest on Tuesdays.March 12, 2020

When it comes to e-commerce, some days have higher traffic and conversion rates than others. As it turns out, per a new report from Oribi, Tuesdays may be the best day for online retailers in certain industries. In its analysis of data of more than 5.2... READ MORE
Here’s Where Marketers See the Importance of Transactional Emails

Here’s Where Marketers See the Importance of Transactional EmailsMany email pros see transactional emails as very important for engagement, retention and conversion.March 3, 2020

Some 3 in 10 companies send more than 100,000 transactional emails each month, per a new study. Given this volume and the above-average response rates they garner, these emails offer another opportunity for marketers to sell to customers, and can help secure... READ MORE

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