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The Insider’s Guide to DMARC: Everything you need to know to protect your brand

The Insider’s Guide to DMARC: Everything you need to know to protect your brandTo help you get started in creating a DMARC policy, Return Path from Validity created the guide “The Insider’s Guide to DMARC”.February 11, 2020

[Sponsored by Return Path from Validity] More than 90% of successful cybercrimes use this simple tool to pull off their crimes — email, or phishing emails to be exact. Cybercriminals are more likely to pull off a successful hack if they get someone to open,... READ MORE
US Online Media Spend in 2019 and the Outlook for 2020

US Online Media Spend in 2019 and the Outlook for 2020Virtually all digital media channels enjoyed double-digit growth last year. What's in store this year?February 5, 2020

Online media spend in the US totaled $145.3 billion in 2019, up 19.1% over 2018. The coming year looks like another strong one for digital media spend, with total investments expected to reach $166.4 billion, an increase of 14.5% from last year, per a report... READ MORE
2019 Email Benchmarks: Which Industries Performed Well, on Which Days?

2019 Email Benchmarks: Which Industries Performed Well, on Which Days?The Retail industry had the lowest open rate last year of all sectors analyzed.

Even though marketers increasingly feel that email effectiveness is on a downward slope, the channel remains a digital workhorse. With brands battling for attention in the inbox and focusing on increasing engagement, it’s worth taking a look a new... READ MORE
To What Extent Are Large Companies Outsourcing Marketing Services?

To What Extent Are Large Companies Outsourcing Marketing Services?Areas related to data and tech appear to be more commonly outsourced than others.February 3, 2020

There have been numerous discussions around outsourcing – and insourcing – including the agency vs. consultancy debate. But how much do larger companies outsource? Of course it depends on which work area, but a recent study [download page] from... READ MORE
Here Are Some E-Commerce Traffic Source and Conversion Rate Stats

Here Are Some E-Commerce Traffic Source and Conversion Rate StatsSearch continues to dominate traffic sources - and it converts well, too.January 29, 2020

Despite ebbing and flowing throughout the year, search is still one of the main drivers to e-commerce sites. Indeed, per a report [pdf] from Episerver, over 2018 and 2019, organic search was consistently the largest source of traffic, accounting for 19% to... READ MORE
Holiday 2019 Data Hub (Updated): Results Recap

Holiday 2019 Data Hub (Updated): Results RecapLooking at the 2019 holiday season in numbers, including forecasts and key trends.January 27, 2020

Holiday retail sales appear to be back on track after much lower than forecast retail sales growth during the 2018 season. Indeed, the NRF’s latest figures recapping the 2019 holiday season are right on par with their forecast growth rate before the holiday... READ MORE
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