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Top ABM Priorities Are Also Top Challenges

Top ABM Priorities Are Also Top ChallengesSales and marketing alignment is a top ABM-related challenge.January 15, 2018

Marketers’ top priorities for an account-based marketing (ABM) strategy this year also figure among their biggest challenges, according to new research from Ascend2 [download page]. The survey – fielded among a majority B2B sample – found... READ MORE
US 2018 Consumer Technology Sales Forecast

US 2018 Consumer Technology Sales ForecastSmart Speaker sales surged in 2017, and these devices are poised to be the darlings of 2018.January 10, 2018

With CES in full swing, what better time to take a look at the Consumer Technology Association’s forecast for tech industry revenues this year? All told, tech’s retail revenues should hit $351 billion, per the forecast, buoyed by the inclusion of... READ MORE
US Online Ad Revenues Grew by Another 23% in H1 2017: 5 Trends to Know

US Online Ad Revenues Grew by Another 23% in H1 2017: 5 Trends to KnowMobile video ad spend has matched desktop video ad spend for the first time.January 2, 2018

Online ad revenues in the US grew by 22.6% year-over-year during the first half of 2017 to total $40.1 billion, per the latest revenue report from the IAB and PwC. Revenues for the second quarter were up by 23.1% year-over-year, and have increased by a... READ MORE
5 Things to Know About Smart Speaker Owners

5 Things to Know About Smart Speaker OwnersA look at the demographic composition of Smart Speaker households, along with 4 other insights into Smart Speaker households.December 28, 2017

Smart Speaker adoption reached almost 1 in 8 US Wi-Fi households (12.1%) in November, up from 11% in October and a 49% increase since June (8.1%), reports comScore in a new presentation [download page]. What’s more, one-quarter of Smart Speaker homes... READ MORE
Top 10 Charts of the Month – November 2017

Top 10 Charts of the Month – November 2017Stay on top of the latest trends with our top charts of the month.December 27, 2017

Get up to speed with the latest trends with our Top 10 Charts of November 2017, marketers’ top video types, free trial conversion rates, contributors to a great online shopping experience, and smartphone penetration growth. Head on over here to grab... READ MORE
Print Circulars Are Still Popular With Shoppers

Print Circulars Are Still Popular With ShoppersDigital touchpoints - particularly apps - are quickly rising as information sources for shoppers.

Almost half of US households engage with at least 8 different print and digital sources of information about products and sales, reveals Nielsen in a recent data release. Digital touchpoints are unsurprisingly on the rise, but traditional print ones remain... READ MORE

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