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Streaming Video Popularity Jumps Among Gen Xers

Streaming Video Popularity Jumps Among Gen XersOriginal programming is an important consideration for some, but isn't the only influence.January 15, 2018

Streaming video has been popular with Millennials for some time, but it’s middle-aged Americans who are now getting in on the act, per a PwC report [pdf]. Almost 8 in 10 adults ages 35-49 accessed TV content from the internet in 2017, up from 53% just... READ MORE
Event Professionals See Sponsorship, Marketing Challenges Ahead

Event Professionals See Sponsorship, Marketing Challenges AheadEmail continues to be a promotional workhorse, while influencers are considered highly effective.January 9, 2018

Almost 9 in 10 event professionals in the US and Canada believe it will be a challenge this year to secure sponsors for their events, according to a survey from Eventbrite [download page]. The results show that many challenges are heightened this year,... READ MORE
Video Advertisers See TV and Digital As Complementary, Not Competing

Video Advertisers See TV and Digital As Complementary, Not CompetingThe majority of video advertisers are targeting TV viewers in their digital ads.January 8, 2018

While linear TV and digital video are often discussed as competing platforms (most commonly when it comes to budgets), most video advertisers perceive them as complementary channels, per results from a VideoAmp study. The survey of brands and agencies... READ MORE
US Online Ad Revenues Grew by Another 23% in H1 2017: 5 Trends to Know

US Online Ad Revenues Grew by Another 23% in H1 2017: 5 Trends to KnowMobile video ad spend has matched desktop video ad spend for the first time.January 2, 2018

Online ad revenues in the US grew by 22.6% year-over-year during the first half of 2017 to total $40.1 billion, per the latest revenue report from the IAB and PwC. Revenues for the second quarter were up by 23.1% year-over-year, and have increased by a... READ MORE
Top 10 Charts of the Month – November 2017

Top 10 Charts of the Month – November 2017Stay on top of the latest trends with our top charts of the month.December 27, 2017

Get up to speed with the latest trends with our Top 10 Charts of November 2017, marketers’ top video types, free trial conversion rates, contributors to a great online shopping experience, and smartphone penetration growth. Head on over here to grab... READ MORE

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