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These Are the Top Product Categories by Cinema Share of Ad Spend in the US

These Are the Top Product Categories by Cinema Share of Ad Spend in the USCinema accounts for less than 1% of US media budgets on average.September 12, 2019

The global cinema advertising market is expected to grow by 6.8% year-over-year in 2019 to reach $4.6 billion. And, despite accounting for a small share (0.7%) of global ad spend, cinema is one of the only media (along with internet) expected to not lose... READ MORE
US Out-of-Home Advertising Enjoys Biggest Growth Rate In Over A Decade

US Out-of-Home Advertising Enjoys Biggest Growth Rate In Over A DecadeThe OOH ad industry is now up by 7% for the first half of the year.September 10, 2019

Out of home (OOH) advertising revenue grew by 7.7% year-over-year in Q2 2019, the highest growth OOH has seen in any quarter since 2007, according to figures released by the Out of Home Advertising Association of America (OAAA). This growth has lifted the... READ MORE
Healthcare Ad Spend Growing Faster in US Than Globally

Healthcare Ad Spend Growing Faster in US Than GloballyUS healthcare ad spend is expected to grow by 6% in 2019, compared to 3.6% globally.August 20, 2019

US healthcare ad spend growth continues to outpace not only global healthcare ad spend but also total global ad spend. As the leader in healthcare advertising expenditures, US healthcare advertisers spent $15.9 billion in 2018, per research from Zenith. The... READ MORE
US Online and Traditional Media Advertising Outlook, 2019-2023

US Online and Traditional Media Advertising Outlook, 2019-2023MarketingCharts' annual coverage of PwC's media advertising landscape 5-year forecast.June 24, 2019

PwC has issued its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2023. [Editor’s note: If you’re interested in media trends,... READ MORE
Cannabis Retailers Find Biggest Media Opportunity in Outdoor Advertising

Cannabis Retailers Find Biggest Media Opportunity in Outdoor AdvertisingOutdoor advertising for cannabis reached $3.5 million in 2018.June 6, 2019

Ten US states have already legalized cannabis for recreational use and more are predicted to do so in the coming years, with an Illinois bill recently passing through legislature and awaiting signature into law. This opens up a new market for media owners,... READ MORE
US Out-of-Home Ad Spend Continued to Grow in 2018

US Out-of-Home Ad Spend Continued to Grow in 2018Q4 2018 out-of-home advertising revenue grew by 7.2%, the largest jump in more than a decade.May 31, 2019

US out-of-home (OOH) revenues experienced a 4.5% year-over-year increase in 2018 to reach a new high of $8 billion, according to figures released by the Out of Home Advertising Association of America (OAAA). The 2018 growth rate represented a step up from... READ MORE

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