Select Page

Explore Our Insights

Go
Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Filter by Custom Post Type

Articles

Sponsored

Featured

External Link

Customize Your Feed
By Category
By Date

Customize Your Feed

US Online and Traditional Media Advertising Outlook, 2020-2024

US Online and Traditional Media Advertising Outlook, 2020-2024 MarketingCharts' annual coverage of PwC's media advertising landscape 5-year forecast.

PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2024. [Editor’s note: If you’re interested in media trends, the 6th... READ MORE
Out-of-Home Ad Spend Plummets in Q2 After Years of Growth

Out-of-Home Ad Spend Plummets in Q2 After Years of Growth OOH advertising revenue dropped by 45% year-over-year in Q2 2020.

Unsurprisingly, the second quarter of 2020 was not a good time for out-of-home (OOH) advertising. With cinemas, retail shops, large venues, restaurants and bars closed – and consumers told to stay at home due to the coronavirus pandemic –... READ MORE
More Than Half of Global Ad Spend Forecast to Be Spent on Digital Media This Year

More Than Half of Global Ad Spend Forecast to Be Spent on Digital Media This Year Total global advertising spending is expected to drop 9.1% this year, with traditional media much harder hit than digital.

Digital advertising is expected to account for more than half (51%) of total global ad spend for the first time this year, amid a forecast decline in global advertising investment of 9.1%. A new forecast [press release] from Zenith Media shows that, while... READ MORE
Data Hub: Coronavirus and Marketing [Updated]

Data Hub: Coronavirus and Marketing [Updated] Updated data on the impact coronavirus is having on consumers and marketers.

Let’s take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we’ve gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers... READ MORE
US Out-of-Home Advertising Growth Slows in Q1 2020

US Out-of-Home Advertising Growth Slows in Q1 2020 Out-of-home advertising in the US grew by 4.8% year-over-year in Q1 2020.

US out-of-home (OOH) advertising revenue grew by 4.8% year-over-year in Q1 2020 to reach $1.9 billion. But although any growth is welcome in the current climate, this represents the smallest percentage year-over-year growth OOH has seen since Q3 2018,... READ MORE
Here’s How COVID-19 Is Expected to Impact Global Ad Spending This Year

Here’s How COVID-19 Is Expected to Impact Global Ad Spending This Year Adjusted estimates show global ad investment shrinking by 8.1% in 2020.

Prior to the global outbreak of COVID-19, the total global investment in advertising for 2020 was forecast to grow by 7.1% year-over-year (y-o-y). But 6 months into the year and with the pandemic changing everything from customer behavior to marketing and... READ MORE

Feel Like You're Always Playing Catchup?

Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

marketing charts logo

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match

Pin It on Pinterest