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US Online and Traditional Media Advertising Outlook, 2020-2024

US Online and Traditional Media Advertising Outlook, 2020-2024 MarketingCharts' annual coverage of PwC's media advertising landscape 5-year forecast.

PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2024. [Editor’s note: If you’re interested in media trends, the 6th... READ MORE
5 Points About E-Commerce Sites and Search

5 Points About E-Commerce Sites and Search Search accounted for close to one-quarter of e-commerce site traffic during the past 18 months.

Traffic from search tends to produce a strong conversion rate for e-commerce sites. As e-commerce continues to grow, especially during the global pandemic, it’s beneficial to look at what part search is playing in driving consumers to e-commerce sites.... READ MORE
Shopping Ads’ Share of Google Ad Spend Grows in Q2

Shopping Ads’ Share of Google Ad Spend Grows in Q2 Desktops accounted for almost one-quarter of US Google Shopping ad clicks in Q2, as spending increased for the devices.

Shopping ads’ share of US Google paid search investment was more than 60% in Q2 2020, up from 57% in Q2 last year, according to a recent report [download page] from Tinuiti. At a time when e-commerce is being notably impacted by the COVID-19 pandemic, the... READ MORE
Search Ad Trends During the COVID Quarter: Clicks Rise; Formats Differ

Search Ad Trends During the COVID Quarter: Clicks Rise; Formats Differ Local Inventory Ads' share of Google Shopping clicks plunged during Q2.

The second quarter of 2020 encompassed the sustained spread of the coronavirus, and is when the full impact of the pandemic could begin to be seen. As with other areas of marketing, paid search has experienced its own effects. Recent benchmark data shows the... READ MORE
Data Hub: Coronavirus and Marketing [Updated]

Data Hub: Coronavirus and Marketing [Updated] Updated data on the impact coronavirus is having on consumers and marketers.

Let’s take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we’ve gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers... READ MORE

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