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US Online Ad Revenues Grew by Another 23% in H1 2017: 5 Trends to Know

US Online Ad Revenues Grew by Another 23% in H1 2017: 5 Trends to KnowMobile video ad spend has matched desktop video ad spend for the first time.January 2, 2018

Online ad revenues in the US grew by 22.6% year-over-year during the first half of 2017 to total $40.1 billion, per the latest revenue report from the IAB and PwC. Revenues for the second quarter were up by 23.1% year-over-year, and have increased by a... READ MORE
AI is the Marketing Trend That Has the Most Marketers Feeling Unprepared

AI is the Marketing Trend That Has the Most Marketers Feeling UnpreparedMarketers are more likely to feel unprepared for AI than for voice search.December 20, 2017

Several new technologies and trends are poised to occupy the coveted (sarcasm alert) position of the “Year of [ ]” in 2018. So which one should marketers be most worried about? As it stands, Artificial Intelligence (AI) is the trend for which... READ MORE
Social, Video, Search Ad Growth Rate Expectations Up for 2018

Social, Video, Search Ad Growth Rate Expectations Up for 2018Almost half expect spending on search ads to increase by at least 10% next year.December 12, 2017

Media, marketing and advertising executives around the world remain enthusiastic about the prospects for both social and mobile, according to AdMedia Partners’ 24th Annual Market Survey [pdf]. Some 85% of the respondents to the survey, which polled... READ MORE
Holiday 2017 Data Hub (Updated): Cyber Week Recap

Holiday 2017 Data Hub (Updated): Cyber Week RecapLooking at the 2017 holiday season, in numbers.December 1, 2017

With Thanksgiving weekend and Cyber Monday behind us, shopping results are coming out from several sources. Although the precise figures differ from one source to the next, it appears that once again the key takeaways include a new record for e-commerce... READ MORE
As Smart Speaker Usage Grows, Voice Increasingly Replaces Swiping and Typing

As Smart Speaker Usage Grows, Voice Increasingly Replaces Swiping and TypingThe longer they own their living room voice assistant, the more comfortable owners become with it. This has implications for brands.November 27, 2017

Roughly one-third of US households own a Smart Speaker, according to a new study from ThinkNow Research. And it seems that the longer they own them, the more likely they are to use them for tasks previously accomplished through typing or swiping, per... READ MORE

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