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Given the Opportunity, Marketers Would Invest More in Data, Analytics and Tech

Given the Opportunity, Marketers Would Invest More in Data, Analytics and TechTwice as many marketers would invest first in data and tech than in digital if provided with extra budget. September 17, 2019

Even though marketing budgets are expected to rise and account for a larger share of overall company budgets in the next year, chances are marketers will always be happy with even larger budgets to put towards their efforts. So if they had an extra marketing... READ MORE
Audience Targeting Proves A Crucial Search Marketing Trend

Audience Targeting Proves A Crucial Search Marketing TrendMarketers are putting more emphasis on visual than voice search.September 11, 2019

Paid search is expected to one of the top contributors to global ad growth in the next year. As click-through rates for Google paid search for many consumer categories sees considerable growth in 2018, what technologies will be will be informing search... READ MORE
Instagram Stories on the Way to Half of the Platform’s Ad Revenues

Instagram Stories on the Way to Half of the Platform’s Ad RevenuesStories accounted for 45% of all Instagram ad dollars among Marin Software's clients in Q2 - a big jump from the beginning of the year.August 30, 2019

Instagram has progressed from a little app where users shared photos of their beautifully presented meals to a social media platform that a majority of digital marketers consider to be essential to their business in the future. Instagram Stories, in... READ MORE
Newer Ad Players Instagram and Amazon Continue to Register Gains

Newer Ad Players Instagram and Amazon Continue to Register GainsYouTube also experienced its own growth among Merkle's clients.August 23, 2019

Facebook’s investment in Instagram continues to pay off and appears to making up for the slow down in Zuckerberg’s original social network. In Q2 2019, brands advertising across both platforms spent 35% as much on Instagram as they did on... READ MORE
Leveraging Audience Data Remains A Challenge For Amazon Advertisers

Leveraging Audience Data Remains A Challenge For Amazon AdvertisersAbout one-quarter of digital advertisers complain of Amazon's limited reporting, but that isn't stopping an increase in ad spend. August 16, 2019

Amazon continues to loosen the stronghold Facebook and Google have on advertising dollars. In a recent report [download page] from Marin Software, 60% of the 460 digital marketers surveyed say their Amazon advertising budget will increase this year. More... READ MORE
Which Tactics Do Marketers Consider Effective At Different Stages of the Funnel?

Which Tactics Do Marketers Consider Effective At Different Stages of the Funnel?Referral marketing and events marketing are seen as the best tactics for the top of the funnel.August 14, 2019

Many marketers could be suffering from leaky funnels, as the majority (82%) of businesses have zero to moderate integration of funnel sections, while only 2% say they have complete integration of their funnel sections. To make matters worse, according to a... READ MORE

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