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The Duopoly Is Expected to Outpace TV in Global Ad Revenues This Year

The Duopoly Is Expected to Outpace TV in Global Ad Revenues This YearWARC expected traditional ad spend to see some gains - but with the coronavirus pandemic threatening the Olympics, that may not be the case.March 16, 2020

Global advertising investment for 2020 is expected to grow for both traditional and online media, but, not surprisingly, the biggest growth is expected to be seen in online media. Indeed, while traditional advertising spending is predicted to grow by 1.5% to... READ MORE
US Online Media Spend in 2019 and the Outlook for 2020

US Online Media Spend in 2019 and the Outlook for 2020Virtually all digital media channels enjoyed double-digit growth last year. What's in store this year?February 5, 2020

Online media spend in the US totaled $145.3 billion in 2019, up 19.1% over 2018. The coming year looks like another strong one for digital media spend, with total investments expected to reach $166.4 billion, an increase of 14.5% from last year, per a report... READ MORE
Here Are Some E-Commerce Traffic Source and Conversion Rate Stats

Here Are Some E-Commerce Traffic Source and Conversion Rate StatsSearch continues to dominate traffic sources - and it converts well, too.January 29, 2020

Despite ebbing and flowing throughout the year, search is still one of the main drivers to e-commerce sites. Indeed, per a report [pdf] from Episerver, over 2018 and 2019, organic search was consistently the largest source of traffic, accounting for 19% to... READ MORE
What Are Marketing Campaign Priorities This Year And How Do They Drive Paid Media Spending?

What Are Marketing Campaign Priorities This Year And How Do They Drive Paid Media Spending?There appears to be a disconnect between the perceived effectiveness of digital media channels and confidence proving their ROI.January 22, 2020

In their push towards digital marketing and advertising, marketers seem to be setting priorities that direct them more to digital than traditional forms of media, results from a new Nielsen report [download page] indicate. For example, respondents cited... READ MORE

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