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6 in 10 B2B Marketers Say Content Has Helped Them Generate Sales and Revenue

6 in 10 B2B Marketers Say Content Has Helped Them Generate Sales and Revenue

Top performers – who have been even more successful in generating sales from content – attribute their effectiveness to knowing their audience.

Retail CMOs Say Digital Ads Are Effective at Reaching New Audiences, But Not at Educating Them

Retail CMOs Say Digital Ads Are Effective at Reaching New Audiences, But Not at Educating Them

The most successful channel cited for reaching target audiences is Google, which 9 in 10 say meets or exceeds expectations.

B2B Marketers Tout Social Media’s Influence in the Buyer Journey

B2B Marketers Tout Social Media’s Influence in the Buyer Journey

Social media is perceived to be the most effective tactic for both top-of-funnel and bottom-of-funnel goals.

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