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Marketers’ Top Personalization Challenge? Data Quality.

Marketers’ Top Personalization Challenge? Data Quality.North American marketers seem more advanced in their use of personalization than UK marketers. December 8, 2017

While personalization continues to provide an uplift to conversion rates across online and offline channels, marketers have broader strategic goals in mind for personalization, according to a Monetate study [download page]. In fact, marketers surveyed in... READ MORE
Holiday 2017 Data Hub (Updated): Cyber Week Recap

Holiday 2017 Data Hub (Updated): Cyber Week RecapLooking at the 2017 holiday season, in numbers.December 1, 2017

With Thanksgiving weekend and Cyber Monday behind us, shopping results are coming out from several sources. Although the precise figures differ from one source to the next, it appears that once again the key takeaways include a new record for e-commerce... READ MORE
Consumers Favor Personalized Support Over Tailored Ads, Purchase Journeys

Consumers Favor Personalized Support Over Tailored Ads, Purchase JourneysPersonalization could improve staff interactions, which are important in building customer satisfaction.November 21, 2017

Marketers tout personalization for its effect on conversion rates and email engagement, among others. But how do people feel about personalized experiences? As it turns out, when it comes to retail they greatly favor personalized support over personalized... READ MORE
Targeted Interactive Content A Key ABM Offering

Targeted Interactive Content A Key ABM OfferingWhich types of content offers and experiences being offered as part of ABM initiatives?November 3, 2017

B2B marketers are still in the early stages of rolling out their account-based marketing (ABM) strategies and continue to prioritize traditional demand generation efforts over ABM, per research from Demand Gen Report [download page]. Even so, roughly... READ MORE
What Makes For A Great E-Commerce Experience?

What Makes For A Great E-Commerce Experience?The basics are key. Individualization helps too - but don't misuse customer data.November 1, 2017

When it comes to a great online experience, shoppers primarily have two things in mind: speed; and ease. That’s according to a new study from Cloud IQ and is backed up by other research into consumers’ perceptions of the online experience. In... READ MORE
How Enterprise Organizations Are Enhancing Data-Driven Marketing

How Enterprise Organizations Are Enhancing Data-Driven MarketingPredictive analytics is a key trend these days.October 30, 2017

Companies at the highest levels of digital maturity – numbering about 1 in 4 enterprise organizations across North America and Europe – rely on data “as a foundation for all of their digital efforts,” says Adobe in its 2017 Digital... READ MORE

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