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Banks Near Parity With Credit Unions in Customer Satisfaction

Banks Near Parity With Credit Unions in Customer SatisfactionCustomer satisfaction with retail banks continues to improve.November 16, 2017

What was a 12-point gap in customer satisfaction as recently as 2011 has narrowed to a 1-point gap. The latest Finance and Insurance Report [download page] from the American Customer Satisfaction Index (ACSI) shows that retail bank satisfaction is up again... READ MORE
Data Shows Restaurants Should Target Movers With Paid Search

Data Shows Restaurants Should Target Movers With Paid SearchMovers are almost twice as likely as average to conduct a "near me" search. November 6, 2017

Roughly 1 in 8 Americans tend to move in any given year, according to Census Bureau data. Research has shown that movers tend to be big spenders, and are quite liberal with their brand loyalties, in the sense that they’re prone to switching service... READ MORE
2017 Deliverability Benchmark Report

2017 Deliverability Benchmark ReportReturn Path's study analyzes global inbox placement rates and provides benchmarks across countries and industries.October 24, 2017

[Sponsored by Return Path] For email marketing, reaching the inbox is the first and biggest challenge marketers need to overcome. Unfortunately, many are struggling with this crucial step. Globally, one in five emails are missing the inbox. With 20 percent... READ MORE
Most People Believe Machine Intelligence Will Change the World Within 5 Years

Most People Believe Machine Intelligence Will Change the World Within 5 YearsUniversal connectivity is perceived to have the most potential to benefit citizens.October 2, 2017

Marketers have their own ideas about the emerging technologies that will transform their customers’ experiences, but what about the broader public and how humans experience the world? As it happens, machine learning is the technology that they too... READ MORE
Cost per Lead (CPL) Benchmarks, by Industry, Revenue and Company Size

Cost per Lead (CPL) Benchmarks, by Industry, Revenue and Company SizeAverage CPLs differ widely by industry and company size.August 21, 2017

HubSpot recently released a “2017 Demand Generation Benchmarks Report” [download page] focused on a variety of KPIs including email response rates and costs per lead (CPL). Based on a survey of more than 350 companies, the research outlines how... READ MORE

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