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CTV Viewers Are Watching Ad-Supported Content. But How Do They Respond to Ads?

CTV Viewers Are Watching Ad-Supported Content. But How Do They Respond to Ads? Close to 6 in 10 CTV viewers see ads for products they have an interest in while watching ad-supported CTV.

Connected TV (CTV) usage is on the rise, with streaming hours via these devices growing considerably since 2019. And, with 60% of streamers choosing to watch free content, according to a new report [download page] from SpotX, ad-supported SVOD is likely to... READ MORE
Data Hub: Coronavirus and Marketing [Updated]

Data Hub: Coronavirus and Marketing [Updated] Updated data on the impact coronavirus is having on consumers and marketers.

Let’s take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we’ve gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers... READ MORE
Here’s How Marketers Are Using Location Data

Here’s How Marketers Are Using Location Data While benefits abound, privacy concerns remain a challenge for marketers using location data.

More and more companies are collecting and using location data, and new data suggests that the primary reason for doing so is to identify new consumer markets. A new report [download page] from FourSquare and Advertiser Perceptions shows that nearly... READ MORE
Which Recommendation Types Do Consumers Find Most Compelling?

Which Recommendation Types Do Consumers Find Most Compelling? Consumers say they're highly likely to engage with personalized recommendations.

Marketers are well aware of the many benefits to be found in the personalization of digital experiences, but consumers don’t necessarily share the same enthusiasm for personalization. A recent report [slideshare] from Adobe finds that consumers are... READ MORE
CMOs Dish on Their Customers’ Behaviors During COVID-19

CMOs Dish on Their Customers’ Behaviors During COVID-19 CMOs are noticing that customers have an increased openness to new digital offerings introduced during the pandemic.

There has been ample evidence that customer behavior has changed due to the COVID-19 pandemic. But what changes are CMOs seeing and when do they anticipate these behaviors to return to what they once were, if at all? A special edition of The CMO Survey [pdf]... READ MORE
Mobile Banking Usage Is Up Globally, But Privacy Concerns Remain

Mobile Banking Usage Is Up Globally, But Privacy Concerns Remain Just 1 in 8 global smartphone users trust their mobile operator with their data.

Alongside an overall increase in smartphone users’ digital activity, some 48% of mobile users accessed mobile banking in 2019, representing a significant increase year-over-year (y-o-y). Despite this rise in activity, identified by a recent global... READ MORE

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