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Here’s How Marketers Fared in 2018 in the Metrics That Impact Email Deliverability

Here’s How Marketers Fared in 2018 in the Metrics That Impact Email DeliverabilityA host of industry-specific benchmarks, refreshed for 2018, across metrics including spam placement rate, read rate, and complaint rate.March 13, 2019

Some 15% of US marketing emails fail to reach the inbox, according to an analysis released last year by Return Path. Although this figure is an improvement from 2017’s rate of 23%, marketers can’t afford to rest on their laurels – more so... READ MORE
What Search Trends Are On Marketers’ Minds?

What Search Trends Are On Marketers’ Minds?Data privacy and voice search are two that they expect to contend with in the coming months.March 11, 2019

Technology has changed customer expectations for companies in a host of ways, influencing desires for customized experiences and new ways to access products and brands. Marketers are paying attention to how these shifts are affecting customers behavior,... READ MORE
Top Digital Ad Industry Opportunities and Threats in 2019

Top Digital Ad Industry Opportunities and Threats in 2019Cross-device measurement and multi-touch attribution modeling are also considered big opportunities this year.March 6, 2019

Being able to track users across devices is something that advertisers have pursued yet struggled with, lured by the fact that multi-device shoppers are more valuable. But what can be a struggle for digital advertisers has been listed as a top industry... READ MORE
Inc. 500 Executives Brim With Enthusiasm for Social Media

Inc. 500 Executives Brim With Enthusiasm for Social MediaBut while views are positive, concerns exist beneath the glowing exterior.February 8, 2019

When it comes to social media and brand awareness, the Inc. 500 are glowing in their approval: almost all (96%) agree that social media is effective in building brand awareness, with 92% also agreeing that it’s effective in creating relationships with... READ MORE
Consumers’ Expectations of Trust in Brands Grow Rapidly Across Industries

Consumers’ Expectations of Trust in Brands Grow Rapidly Across IndustriesWith 2018's scandals, it appears consumers have much higher expectations for social networking.January 31, 2019

With continued retail data breaches, the influx of so-called “fake news” and the stunning revelation about Cambridge Analytica, trust is on everybody’s minds. But has this increased consumer expectations? Significantly so, according to a new... READ MORE
Facebook Users Uncomfortable With Interest Categorization

Facebook Users Uncomfortable With Interest CategorizationBut some 3 in 5 also say the interests Facebook comes up with about them are accurate.January 29, 2019

Facebook has assigned interest categories to the majority (88%) of users’ ad preference pages, according to a Pew Research survey of more than 950 US adult users of Facebook. However, almost three-quarters (74%) of Facebook users were not aware of this... READ MORE

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