It’s not “cookieless” – although if you guessed that you’d have quite a lot of company.
Almost half of online shoppers say they shop via social media.
Fewer Than Half of US Adults Appreciate Their Data Being Used to Personalize Their Online Experience
However, more agree than disagree that they appreciate their data being used to personalize online experiences.
The trend against cookies is leading to the most pressure at the bottom of the funnel.
The most common expectation is a consistent experience across all communications channels.
Almost 1 out of every 2 instances of a user being shown the prompt results in that user consenting.
Only 1 in 3 are very confident that they have a fully-detailed understanding and/or map of each customer’s digital journeys.
Many consumers express concerns over the safety and security of their money when using digital financial services.
Half of larger US retailers report having adopted buyer journey-based personalization.
About 3 in 4 retailers surveyed said that their KPIs in paid social have declined after the latest changes in iOS 14/15.
But worries around ROI and ROMI remain paramount.
There’s been a substantial increase in the share of consumers who would feel closer to a brand if it provided extra value to them to stay loyal.
Few rate their current measurement abilities as excellent.
Not surprisingly, more and more marketers are planning to up their activity on TikTok.
The number of Management tools has grown the fastest over the past couple of years.
Testing is expected to be one of the most impacted programmatic ad strategies.
Marketing leaders are most concerned about data privacy changes in Apple’s iOS 15.
Agencies express concern about recent or upcoming updates to data policies.