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The Failure to Make Websites Accessible is Leading to More Lawsuits

The Failure to Make Websites Accessible is Leading to More LawsuitsMore than 10,000 ADA lawsuits were filed in 2018.July 19, 2019

In a time when large companies are having substantial fines levied on them for breaching GDPR regulations, it’s important to remember that data privacy isn’t the only area where businesses need to be diligent. Website accessibility is another area covered by... READ MORE
Brand Trust Is Becoming More Important: Here Are Some Key Stats And Themes

Brand Trust Is Becoming More Important: Here Are Some Key Stats And ThemesProduct, societal and consumer reasons all factor into why consumers trust brands.July 10, 2019

As the wealth gap between affluent Americans and the rest widens, one-third (33%) of American consumers say trusting a brand is important because they are struggling financially and cannot afford to waste any money on a bad purchase. That figure comes from... READ MORE
What Constitutes Unethical Marketing?

What Constitutes Unethical Marketing?Many marketers hold a dim view of such practices, but some feel pressure to use them too.June 26, 2019

An overwhelming majority (92%) of marketers consider themselves to be ethical, according to research [pdf] released by Phrasee. But the same research also reveals that one-quarter have been pressured to use unethical marketing tactics at work. Consumers tend... READ MORE
Are Marketers Meeting the Demands of the Modern Connected Customer?

Are Marketers Meeting the Demands of the Modern Connected Customer?The modern connected customer wants a lot - and marketers are sometimes struggling to deliver. June 17, 2019

The modern connected customer has concerns and demands that, in some ways, are quite different from what they were before the digital era. So are brands confident in how they serve them? Unfortunately, a survey from CMO Council and Worldwide Partners of more... READ MORE
TV Advertisers Are Embracing Data-Enabled Advertising

TV Advertisers Are Embracing Data-Enabled AdvertisingAudience-based TV advertising is also on the rise.June 11, 2019

Data-enabled TV advertising is set to see significant growth in the next year – and is already becoming more widespread. A recent survey [download page] of more than 150 television advertisers and marketers by Blockgraph (a division of FreeWheel)... READ MORE

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