Explore Our Insights
Articles
Sponsored
Featured
External Link
Customize Your Feed
By Category
By Date
Customize Your Feed
Brand Trust Is Becoming More Important: Here Are Some Key Stats And ThemesProduct, societal and consumer reasons all factor into why consumers trust brands.July 10, 2019
As the wealth gap between affluent Americans and the rest widens, one-third (33%) of American consumers say trusting a brand is important because they are struggling financially and cannot afford to waste any money on a bad purchase. That figure comes from... READ MORE
What Constitutes Unethical Marketing?Many marketers hold a dim view of such practices, but some feel pressure to use them too.June 26, 2019
An overwhelming majority (92%) of marketers consider themselves to be ethical, according to research [pdf] released by Phrasee. But the same research also reveals that one-quarter have been pressured to use unethical marketing tactics at work. Consumers tend... READ MORE
Are Marketers Meeting the Demands of the Modern Connected Customer?The modern connected customer wants a lot - and marketers are sometimes struggling to deliver. June 17, 2019
The modern connected customer has concerns and demands that, in some ways, are quite different from what they were before the digital era. So are brands confident in how they serve them? Unfortunately, a survey from CMO Council and Worldwide Partners of more... READ MORE
Mobile Marketers to Increase Their Use of Location Data in Emerging ChannelsVoice, digital out-of-home, advanced TV and automotive are all areas of growth.
Fully 84% of mobile marketers currently use location data in their marketing and ad campaigns, with that percentage expected to increase to 94% in the future. Mobile is easily the leading channel for location data use – and 5G technology will present... READ MORE
TV Advertisers Are Embracing Data-Enabled AdvertisingAudience-based TV advertising is also on the rise.June 11, 2019
Data-enabled TV advertising is set to see significant growth in the next year – and is already becoming more widespread. A recent survey [download page] of more than 150 television advertisers and marketers by Blockgraph (a division of FreeWheel)... READ MOREFeel Like You're Always Playing Catchup?
Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear