Investments in live events appear to be growing, while enthusiasm around virtual events is waning.
Privacy & Security Articles
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3 in 4 Adults Feel They Have Little to No Control Over Their Personal Data
84% are worried about companies selling their information to others without them knowing.
From Data to Insights. What’s the Timeline?
About one-quarter of senior marketers say they have access to real-time insights.
Trust in Retailers is Worth A Lot, Online Shoppers Say
Data security is a key driver of trust, but sizable portions of youth report having had their personal information compromised in a breach.
Most Enterprise Marketers Are Using AI in Their Email Campaigns
AI is being heralded for its potential use in content personalization.
Marketers Are Using Direct Mail Mostly for Customer Acquisition, Say Overall Performance is Improving
The ability to integrate with digital campaigns is one of the leading advantages of direct mail.
Shoppers Say They Pay Attention to RMN Ads
About 9 in 10 RMN shoppers surveyed claim to pay attention to at least one type of retail media ad.
Most Americans Are Concerned About TikTok’s Data Security
Additionally, about 6 in 10 consider TikTok a threat to national security in the US.
8 in 10 Adults Want More Control Over Their Identity on the Internet
Fewer than half of consumers around the world trust how internet services use their data and personal information.
Consumers Willing to Share Relevant Interests with Favorite Brands for Personalization and Incentives
Consumers appear willing to share relevant interests with brands, and find personalization based on those interests and preferences useful.
Data Security, Customer Experience Key to Consumer Trust in Business
Half of consumers surveyed have had an experience with a company that damaged their trust and relationship with it.
CMOs Testing Various Replacements for Third-Party Cookies
GA4 is the most widely adopted, while many are planning to use contextual advertising.
CTV Reach Widening Gap with Traditional TV
CTV has pushed total TV usage up, to almost 90% (88%) reach during the second quarter of last year.
B2B Buyers Are Thirsty for Research-Backed Thought Leadership
7 in 10 buyers are very likely to think more positively about organizations that consistently produce high-quality thought leadership.
How Likely Are Consumers to Share Good and Bad Customer Experiences?
Consumers around the world seem to be a little more likely to share very good than very bad experiences.
Shoppers Say They Pay Attention to RMN Ads
About 9 in 10 RMN shoppers surveyed claim to pay attention to at least one type of retail media ad.
Most Americans Are Concerned About TikTok’s Data Security
Additionally, about 6 in 10 consider TikTok a threat to national security in the US.
8 in 10 Adults Want More Control Over Their Identity on the Internet
Fewer than half of consumers around the world trust how internet services use their data and personal information.