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Shoppers Go Online For Variety, In-Store For Service

Shoppers Go Online For Variety, In-Store For ServiceSight and Touch elevate the in-store experience, shoppers say, but they're more mixed on the impact of Sound.October 19, 2017

Shoppers still prefer the in-store experience to the online one across electronics (66%), fashion (74%) and home improvement (76%), according to a study from TrendSource [download page]. An overwhelming majority of respondents believe that the store... READ MORE
Personal Familiarity With Brands Impacts B2B Buyers’ Business Decisions

Personal Familiarity With Brands Impacts B2B Buyers’ Business DecisionsA majority of B2B buyers say their employees receive personal incentives from business vendors.October 16, 2017

The more likely a B2B buyer has a personal engagement with a brand, the more likely the buyer is to buy that brand for their business, finds a report from Merkle Loyalty Solutions [download page]. The survey of 200 B2B buyers in the North America and UK... READ MORE
More Than 1 in 4 Alexa Owners Have Asked It What Its Deals Are

More Than 1 in 4 Alexa Owners Have Asked It What Its Deals AreThe majority of Smart Speaker owners say they've ordered an item through their device.September 29, 2017

Smart Speakers are already having an impact on commerce. Almost one-third of owners say they’re spending more on Amazon and Google since getting their Smart Speaker, according to a new study [pdf] from Edison Research and NPR. Moreover, well over half... READ MORE

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