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Printed Coupon Distribution Drops in H1 As Digital Coupons Rise

Printed Coupon Distribution Drops in H1 As Digital Coupons RiseThe number of digital coupons either printed or clipped (downloaded) grew by 8.5% year-on-year (y-o-y) to reach 4.7 billion.August 22, 2019

The number of print coupons distributed in the first half of 2019 has fallen 12.4% from the same period in 2018. Recent data from Kantar shows that more than 118.4 billion print coupons were dropped in H1 2019, but that’s down from the 135.2 billion... READ MORE
Even Affluents Are Engaging in CPG Deal-Seeking Behavior

Even Affluents Are Engaging in CPG Deal-Seeking BehaviorThree-quarters of higher-income consumers say they buy private label and almost two-thirds try new, lower-priced brands.June 18, 2019

Despite reported economic growth in the US in Q1 2019, half of the US population have experienced financial difficulties that have led many to look for ways to save money in order to make ends meet. It turns out that this deal-seeking behavior is not... READ MORE
Digital Coupon Distributions Increase in 2018 but Remain Far Below Print

Digital Coupon Distributions Increase in 2018 but Remain Far Below PrintThe number of digital coupons clipped in 2018 increased by 1.5 billion.May 21, 2019

While everyone loves a good BOGO (buy one, get one free) offer, Americans who prefer them in print saw significantly fewer in 2018, especially in the Food category, where print BOGO promotions were down by 50% year-over-year. By contrast, digital BOGO offers... READ MORE
Five Points About Personalization

Five Points About PersonalizationMore than one-third of Americans report having acted on a personalized message.May 15, 2019

While very few marketers would dispute the effectiveness of personalization, there are still barriers to being able to personalize at scale, namely the time and cost involved in creating personalized content. A recent survey of more than 1,000 US consumers... READ MORE
Young Adults Are Less Likely Than Others to Take Part in Loyalty Programs

Young Adults Are Less Likely Than Others to Take Part in Loyalty ProgramsTo sway these consumers, benefits such as cash back or points may convince them to join.April 25, 2019

Loyalty programs are still going strong in the US, with nearly two-thirds (64%) of Americans participating in at least one such program. That being said, a new report [download page] from YouGov shows that older age groups appear to be the most prevalent... READ MORE
Consumers Consider Reviews More Influential Than Influencer or Celebrity Endorsements

Consumers Consider Reviews More Influential Than Influencer or Celebrity EndorsementsA survey of more than 20,000 consumers globally notes other effective ways to influence consumers' purchases.April 17, 2019

Even away from the social feeds, influencer marketing seems to be everywhere these days. Some 4 in 5 marketers believe it to be an effective tactic, with the majority reporting that the ROI they generate is comparable or better than marketing channels. But... READ MORE

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