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Deals and Discount Offers Influence Consumers’ Dining Choices

Deals and Discount Offers Influence Consumers’ Dining ChoicesA deal or discount is enough to make a majority of US diners switch restaurants.January 30, 2020

Americans spend more on food out of the home than in it – and deals and discounts could spur that trend even further. Indeed, more than three-quarters (77%) of Americans say that a deal or discount would make them more likely to dine out instead of... READ MORE
Holiday 2019 Data Hub (Updated): Results Recap

Holiday 2019 Data Hub (Updated): Results RecapLooking at the 2019 holiday season in numbers, including forecasts and key trends.January 27, 2020

Holiday retail sales appear to be back on track after much lower than forecast retail sales growth during the 2018 season. Indeed, the NRF’s latest figures recapping the 2019 holiday season are right on par with their forecast growth rate before the holiday... READ MORE
Here’s What Marketers Can Do to Make Consumers Feel Valued

Here’s What Marketers Can Do to Make Consumers Feel ValuedMore than half of consumers prefer to receive information from retailers via email. December 12, 2019

With a majority of consumers saying they are happy to try new brands and products at least some of the time, the pressure is on for companies to maintain their customers’ loyalty. One ingredient to keeping customers loyal is making them feel valued, and a... READ MORE
Shoppers Are Preparing Their Online Grocery Orders in A Variety of Ways

Shoppers Are Preparing Their Online Grocery Orders in A Variety of WaysAbout one-third of US consumers buy groceries online, according to a recent report.October 10, 2019

Grocery shopping online is catching on in the US, with estimates showing that sales in this sector grew by more than one-third (35%) year-over-year in 2018, to $24 billion. Even so, online grocery shopping has plenty of room for more growth, as a report... READ MORE
Printed Coupon Distribution Drops in H1 As Digital Coupons Rise

Printed Coupon Distribution Drops in H1 As Digital Coupons RiseThe number of digital coupons either printed or clipped (downloaded) grew by 8.5% year-on-year (y-o-y) to reach 4.7 billion.August 22, 2019

The number of print coupons distributed in the first half of 2019 has fallen 12.4% from the same period in 2018. Recent data from Kantar shows that more than 118.4 billion print coupons were dropped in H1 2019, but that’s down from the 135.2 billion... READ MORE

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