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2020 Federal Election Ad Spend Forecast to Reach $6 Billion

2020 Federal Election Ad Spend Forecast to Reach $6 BillionDigital predicted to account for one-fifth of policial ad spend for the 2020 elections.August 15, 2019

With the US federal elections a little more than a year away, the influx of political advertising is soon to hit full swing. This time around, according to a report by Kantar, campaigns will spend an estimated $6 billion in advertising, with 20% of the total... READ MORE
Podcast Listeners Pay Attention to Ads

Podcast Listeners Pay Attention to AdsPodcast ads are reaching more adults - and holding their attention.August 6, 2019

In the past two years, US podcast advertising revenues have more than doubled, with spend expected to reach an estimated $678.7 million in 2019. One reason why advertisers might be keen to put more of their budget into the medium can be found in a survey... READ MORE
Mobile Takes A Bite Out of Time Spent With Traditional Media Globally

Mobile Takes A Bite Out of Time Spent With Traditional Media GloballyPeople across the globe are expected to spend more than 2 hours a day with mobile internet.July 15, 2019

People around the world are expected to spend close to 8 hours a day consuming media this year, representing an 11% jump from 2014, says Zenith in a new media consumption forecast. The rise of mobile devices is having a large impact on media consumption... READ MORE
4 Points About Radio and Podcast Listening

4 Points About Radio and Podcast ListeningRadio reaches more people on a weekly basis than any other platform, including TV and smartphones.July 1, 2019

Despite what the song says, video hasn’t kill the radio star. In fact, according to a new report [download page] from Nielsen, more than 270 million Americans ages 6 and older listen to the radio each week. And, with about half of brands agreeing that... READ MORE
US Online and Traditional Media Advertising Outlook, 2019-2023

US Online and Traditional Media Advertising Outlook, 2019-2023MarketingCharts' annual coverage of PwC's media advertising landscape 5-year forecast.June 24, 2019

PwC has issued its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2023. [Editor’s note: If you’re interested in media trends,... READ MORE
Half of Brands Agree Digital Audio Is A Strong Conversion Medium

Half of Brands Agree Digital Audio Is A Strong Conversion MediumThis figure comes amid growing digital audio consumption by consumers.April 30, 2019

Digital audio consumption has continued to rise, with consumers listening to their favorite form of digital audio 8% more between 2017 and 2018, according to a new report [SlideShare] from Adobe. With this steady rise it’s no wonder that nearly... READ MORE

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