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The Duopoly Is Expected to Outpace TV in Global Ad Revenues This Year

The Duopoly Is Expected to Outpace TV in Global Ad Revenues This YearWARC expected traditional ad spend to see some gains - but with the coronavirus pandemic threatening the Olympics, that may not be the case.March 16, 2020

Global advertising investment for 2020 is expected to grow for both traditional and online media, but, not surprisingly, the biggest growth is expected to be seen in online media. Indeed, while traditional advertising spending is predicted to grow by 1.5% to... READ MORE
Local Radio Stations Now Getting One Tenth of Their Ad Revenues from Digital

Local Radio Stations Now Getting One Tenth of Their Ad Revenues from DigitalLocal radio station digital advertising is now a billion-dollar industry.February 18, 2020

With an average of more than 244 million monthly users, radio has more reach in the US than any other platform. While digital has been slower to catch on as a revenue driver for radio than for print, local radio stations have seen digital ad revenues... READ MORE
US Hispanics Spend As Much Time Listening to Digital Audio as They Do Watching Digital Video

US Hispanics Spend As Much Time Listening to Digital Audio as They Do Watching Digital VideoThe majority of Hispanics think brands should target them more. Streaming audio represents a strong channel through which to reach them.February 7, 2020

A full 85% of Hispanics in the US listen to audio content online, with the majority (90%) using digital audio platforms or services to stream radio or music. And, with a recent report [download page] from H Code revealing that more than 4 in 10 US Hispanics... READ MORE
US Online Media Spend in 2019 and the Outlook for 2020

US Online Media Spend in 2019 and the Outlook for 2020Virtually all digital media channels enjoyed double-digit growth last year. What's in store this year?February 5, 2020

Online media spend in the US totaled $145.3 billion in 2019, up 19.1% over 2018. The coming year looks like another strong one for digital media spend, with total investments expected to reach $166.4 billion, an increase of 14.5% from last year, per a report... READ MORE
US Offline Media Spend in 2019 and the Outlook for 2020

US Offline Media Spend in 2019 and the Outlook for 2020Here's a look at how offline media fared last year - and what's ahead this year.February 3, 2020

Despite being knee-deep in the digital age, marketers have not turned their backs on offline media. Boosted by the upcoming Presidential election and the Summer Olympics, offline media spend in the US is expected to grow from $218.1 billion in 2019 to $223.1... READ MORE
The Demographic Make-Up of Online Media Audiences: 3 Surprising Takeaways

The Demographic Make-Up of Online Media Audiences: 3 Surprising TakeawaysAffluent American adults show an above-average likelihood to use a social network known for its appeal to youth. Which one is it?January 8, 2020

American adults are spending more time than ever with media. Yet as media channels proliferate, it has become increasingly important to determine where target audiences are spending their time. In this article, we highlight 3 key stats about online media... READ MORE

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