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US Online and Traditional Media Advertising Outlook, 2020-2024

US Online and Traditional Media Advertising Outlook, 2020-2024 MarketingCharts' annual coverage of PwC's media advertising landscape 5-year forecast.

PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2024. [Editor’s note: If you’re interested in media trends, the 6th... READ MORE
Working From Home Has Impacted Consumers’ Listening and Viewing Habits

Working From Home Has Impacted Consumers’ Listening and Viewing Habits 3 in 4 people who work from home are listening to music at least once a week during work hours.

Although working from home is hardly a new concept, since the outbreak of COVID-19 the number of people who are working from the comfort of their own home has increased considerably. A full two-thirds of the 1,000 adult remote workers surveyed for a new... READ MORE
Audio Streaming on Smartphones Grows in Popularity

Audio Streaming on Smartphones Grows in Popularity Nearly two-thirds of US adults streamed audio on their smartphones weekly in Q1.

More Americans are regularly streaming audio on their smartphones: research from Nielsen’s Total Audience Report [download page] shows that the number of US adults streaming audio on their smartphones in Q1 2020 grew by 28% over the same quarter last year.... READ MORE
More Than Half of Global Ad Spend Forecast to Be Spent on Digital Media This Year

More Than Half of Global Ad Spend Forecast to Be Spent on Digital Media This Year Total global advertising spending is expected to drop 9.1% this year, with traditional media much harder hit than digital.

Digital advertising is expected to account for more than half (51%) of total global ad spend for the first time this year, amid a forecast decline in global advertising investment of 9.1%. A new forecast [press release] from Zenith Media shows that, while... READ MORE
Data Hub: Coronavirus and Marketing [Updated]

Data Hub: Coronavirus and Marketing [Updated] Updated data on the impact coronavirus is having on consumers and marketers.

Let’s take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we’ve gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers... READ MORE

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