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Digital Ad Sales to Overtake Offline in 2019?

Digital Ad Sales to Overtake Offline in 2019?Get ready for an advertising world in which mobile and social take center stage - not just in digital media.September 27, 2017

While digital has well and truly overtaken TV as the single largest US advertising medium, offline media still command a majority of ad sales in the US, per new data from MAGNA [pdf]. But if MAGNA’s forecast proves correct, it won’t be long... READ MORE
Black and Hispanic Adults Increasingly Streaming Audio on Smartphones

Black and Hispanic Adults Increasingly Streaming Audio on SmartphonesAlso: the top radio formats for Blacks and Hispanics, and the biggest advertising spenders on those formats.September 25, 2017

Radio remains the leading “reach vehicle” for Blacks and Hispanics in the US, notes Nielsen in a recent study [download page]. However, the radio isn’t the only device being used for audio: with 81% of Black adults and 91% of Hispanic... READ MORE
US Adults’ Trust in Mass Media Rebounds

US Adults’ Trust in Mass Media ReboundsConfidence returns, spurred by Democrats' record high trust in the media.

Slightly more than 4 in 10 American adults trust the mass media to report the news fully, accurately and fairly, according to a new Gallup survey. That represents a sharp uptick from fewer than one-third (32%) last year, which had been the lowest level in... READ MORE
Social Media Seems Some Gains As A News Source, But Still Trails Traditional Platforms

Social Media Seems Some Gains As A News Source, But Still Trails Traditional PlatformsFacebook has the broadest reach as a social news platform, but Twitter has the most news-focused users.September 14, 2017

Two-thirds (67%) of American adults get news from a social media site such as Facebook or Twitter, reports the Pew Research Center in a recent study, though slightly fewer than half (47%) do so at least sometimes. Both figures are up from early 2016, though... READ MORE
Ad Buyers Gravitate to Programmatic Audio With Efficiency, Targeting in Mind

Ad Buyers Gravitate to Programmatic Audio With Efficiency, Targeting in MindMost won't distinguish between broadcast and digital platforms when buying audio.September 11, 2017

Three in 10 ad buyers are using programmatic platforms for radio and digital audio today, and another 57% would like to in the next 12 months, according to a report from WideOrbit. As a result, two-thirds of buyers expect to spend more on programmatic audio... READ MORE

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