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Tech Brands Dominate List of America’s Most Valuable

Tech Brands Dominate List of America’s Most ValuableThe top 5 - all tech brands - account for one-third of the top 100's total brand value.November 21, 2017

It’s a tech party at the top of the list of America’s most valuable brands [pdf], as calculated by BrandZ and WPP. Each of the 5 most valuable brands in the US is a tech brand, led by Google (brand value exceeding $286 billion) and Apple (almost... READ MORE
Consumers Favor Personalized Support Over Tailored Ads, Purchase Journeys

Consumers Favor Personalized Support Over Tailored Ads, Purchase JourneysPersonalization could improve staff interactions, which are important in building customer satisfaction.

Marketers tout personalization for its effect on conversion rates and email engagement, among others. But how do people feel about personalized experiences? As it turns out, when it comes to retail they greatly favor personalized support over personalized... READ MORE
3 Interesting Insights Into E-Commerce Customer Loyalty

3 Interesting Insights Into E-Commerce Customer LoyaltyThe more purchases a customer makes, the more likely they are to use a desktop.November 17, 2017

Monetate is out with its latest quarterly e-commerce benchmarks report [download page] for Q2 2017, and this edition highlights the behaviors of shoppers who make repeat purchases at e-commerce sites. Here are a few interesting takeaways from the analysis of... READ MORE
Bing Advertising Benchmarks, by Industry

Bing Advertising Benchmarks, by IndustryWordStream's analysis reveals average click-through, CPC, CPA and conversion rates, by industry.November 14, 2017

Bing wants you to know that it’s “bigger than you think” – to the tune of 1 in every 3 searches conducted in the US. So what can you expect when advertising on Bing? WordStream is out with new benchmarks, noting that on average,... READ MORE
Shoppers’ Biggest Concern With AI? Their Personal Info

Shoppers’ Biggest Concern With AI? Their Personal InfoMost youth would share their past purchase history for AI-powered recommendations, but far fewer would share other information.November 13, 2017

Consumers in the US are far more likely to describe artificial intelligence (AI) in positive than negative terms, according to a study from The Integer Group [download page]. And those who describe it in positive terms have an outlook that’s generally... READ MORE

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