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Consumer Spending on Halloween Expected to Dip This Year Due to COVID-19

Consumer Spending on Halloween Expected to Dip This Year Due to COVID-19 Americans are expected to spend $8.05 billion on Halloween this year.

Even though the country is still struggling with the COVID-19 virus, Americans expect to participate in Halloween activities this year. However, they will be spending less this year than they spent in 2019, according to the latest survey from the NRF. This... READ MORE
Here’s How Much COVID Has Impacted Global Ad Spend Across Channels

Here’s How Much COVID Has Impacted Global Ad Spend Across Channels The forecast for global offline ad spending has shrunk by more than $60 billion since the pandemic.

The negative impact COVID-19 has had on global ad spend is being felt almost across the board, but unsurprisingly it’s offline channels that have been hit the hardest. In a recent report [download page], WARC detailed revisions to its 2020 global ad spend... READ MORE
2020’s Top Brands Ranked by Customer Loyalty

2020’s Top Brands Ranked by Customer Loyalty Amazon retains its rank as the #1 brank for customer loyalty this year.

For the fourth consecutive year, Amazon has been crowned the brand loyalty leader in the US. This is according to Brand Key’s latest annual loyalty study [pdf], which ranked customer engagement and loyalty to 1,121 brands across 109 categories. Rounding out... READ MORE
Why Do Online Shoppers Try Out Immersive Tech?

Why Do Online Shoppers Try Out Immersive Tech? One of the most common reasons is to be able to view products without visiting the store.

Although consumers have learned that there are many advantages to shopping online, there are some elements missing from the online experience. Enter the growing use of immersive technologies for shopping. A new report [pdf] from Accenture Interactive... READ MORE
Larger Companies Seem to Be Getting More Out of Their MarTech

Larger Companies Seem to Be Getting More Out of Their MarTech The majority of companies with $1 billion+ in revenue rate ROI from martech highly.

While companies generally report good ROI from martech platforms, higher-revenue companies are getting more for their money, according to Merkle’s latest Customer Engagement report [download page]. In the survey of 400 marketers at major US and UK B2C... READ MORE
Consumers Watched More Retail & Marketing Videos in Q2

Consumers Watched More Retail & Marketing Videos in Q2 Q2 2020 saw a 114% y-o-y rise in retail and marketing video views.

During the second quarter of this year, consumers around the world watched more retail and marketing videos and spent more time watching them. Indeed, a report [download page] from Brightcove found that in Q2, marketing and retail video views increased 114%... READ MORE

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