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Marketers’ Top Personalization Challenge? Data Quality.

Marketers’ Top Personalization Challenge? Data Quality.North American marketers seem more advanced in their use of personalization than UK marketers. December 8, 2017

While personalization continues to provide an uplift to conversion rates across online and offline channels, marketers have broader strategic goals in mind for personalization, according to a Monetate study [download page]. In fact, marketers surveyed in... READ MORE
Word-of-Mouth Said to Drive Almost One-Fifth of Consumer Sales

Word-of-Mouth Said to Drive Almost One-Fifth of Consumer SalesSocial media conversations alone drive an estimated 9% of consumer sales.December 5, 2017

Word-of-mouth has time and again been shown in research to be the top influencer of consumer’s purchase decisions. Now, a new study from Engagement Labs quantifies the extent to which word-of-mouth drives sales, finding that an estimated 19% of... READ MORE
Holiday 2017 Data Hub (Updated): Cyber Week Recap

Holiday 2017 Data Hub (Updated): Cyber Week RecapLooking at the 2017 holiday season, in numbers.December 1, 2017

With Thanksgiving weekend and Cyber Monday behind us, shopping results are coming out from several sources. Although the precise figures differ from one source to the next, it appears that once again the key takeaways include a new record for e-commerce... READ MORE
Mobile Now Accounts For At Least Half of E-Commerce Spending in 5 Categories

Mobile Now Accounts For At Least Half of E-Commerce Spending in 5 CategoriesAlmost one-quarter (23%) of digital commerce dollars came from mobile devices in Q3.November 28, 2017

Mobile commerce has grown to represent 23% of all digital commerce dollars in the US in Q3 2017, reveals comScore in its latest State of the Online Retail Economy report [download page]. That’s up from 20% share in the year-earlier period, as mobile... READ MORE

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