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3 Interesting Insights Into E-Commerce Customer Loyalty

3 Interesting Insights Into E-Commerce Customer LoyaltyThe more purchases a customer makes, the more likely they are to use a desktop.November 17, 2017

Monetate is out with its latest quarterly e-commerce benchmarks report [download page] for Q2 2017, and this edition highlights the behaviors of shoppers who make repeat purchases at e-commerce sites. Here are a few interesting takeaways from the analysis of... READ MORE
On-Page Content Continues to be Considered the Most Effective SEO Tactic

On-Page Content Continues to be Considered the Most Effective SEO TacticLink-building is still considered valuable, but difficult to execute.November 14, 2017

SEO strategies are primarily concerned with increasing website traffic and improving search rankings, per results from an Ascend2 study [download page]. And in line with numerous reports on search ranking factors, marketers believe that content is the most... READ MORE
1 in 4 Americans Thinks Facebook is “Cool”

1 in 4 Americans Thinks Facebook is “Cool”A look at the public's attitudes towards Facebook and other big tech companies.November 8, 2017

Facebook is useful as a communications tool, but it’s not perceived to be cool and few people think it’s safe from hackers. Those are among the perceptions uncovered by The Verge in a survey of the public’s attitudes towards the big tech... READ MORE
Data Shows Restaurants Should Target Movers With Paid Search

Data Shows Restaurants Should Target Movers With Paid SearchMovers are almost twice as likely as average to conduct a "near me" search. November 6, 2017

Roughly 1 in 8 Americans tend to move in any given year, according to Census Bureau data. Research has shown that movers tend to be big spenders, and are quite liberal with their brand loyalties, in the sense that they’re prone to switching service... READ MORE
Halloween Spending Expected to Climb to Another Peak

Halloween Spending Expected to Climb to Another PeakCelebrants expect to spend an average of $86 each, with most of that going to candy and costumes.October 30, 2017

An estimated 179 million Americans will celebrate Halloween this year, according to a recent report from the NRF. Total Halloween-related spending is expected to reach $9.1 billion, the highest amount in the NRF survey’s history, and representing a... READ MORE
Two-Thirds of B2B Marketers Are Testing Content Personalization

Two-Thirds of B2B Marketers Are Testing Content PersonalizationB2B marketers are focusing on measuring conversions, but say they're limited by lack of sales follow-up and long sales cycles.October 20, 2017

Some 68% of B2B marketers are testing out personalization of content or offers, according to a Chief Marketer survey [download page], perhaps in an effort to counter challenges with engagement. The primary form of personalization being tested by respondents... READ MORE

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