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1 in 4 American Youth Say They’re Using TikTok

1 in 4 American Youth Say They’re Using TikTokWhatsApp use has also increased among younger Americans.March 30, 2020

Instagram use among younger Americans has been increasing over the past few years, with nearly 7 in 10 (68%) Americans between the ages of 12 and 34 now reporting that they use the popular app. But, while Instagram leads in usage with this age group, the... READ MORE
This Is How US Consumers Are Responding to Influencers’ Product Posts

This Is How US Consumers Are Responding to Influencers’ Product PostsOne-quarter of younger shoppers claim to have purchased a product directly as a result of an influencer's post.March 26, 2020

A rise in both mobile usage and consumers’ interaction with social media is having a notable impact on buying habits. Data from Episerver’s latest report [download page] indicates that the percentage of consumers who have purchased directly from a social... READ MORE
Suspicion of Fake Reviews Turns Off Potential Customers

Suspicion of Fake Reviews Turns Off Potential CustomersConsumers want websites to publish their reviews process.

The way consumers feel about fake reviews is a key factor in understanding how trust influences people’s purchase decisions. Recent data from Bazaarvoice found that 54% of consumers across 5 countries would not buy a product if they suspected it to have fake... READ MORE
Data Hub: Coronavirus and Marketing

Data Hub: Coronavirus and MarketingData on the impact coronavirus is having on consumers and marketers.March 23, 2020

Let’s be clear from the outset: we’re in the midst of a pandemic, and there are far more important things to be concerned about than marketing statistics. But this is a marketing data site, and to the extent that we continue to function normally... READ MORE
Here Are the Top Brands US Customers Would Recommend

Here Are the Top Brands US Customers Would RecommendGrocery chain HEB tops the list.

Word-of-mouth remains one of the greatest influencers when it comes to where to shop and what to purchase, with almost half (47%) of consumers saying that it is a very important factor when it comes to purchasing a product. So, which brands are most likely... READ MORE

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