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Given the Opportunity, Marketers Would Invest More in Data, Analytics and TechTwice as many marketers would invest first in data and tech than in digital if provided with extra budget. September 17, 2019
Even though marketing budgets are expected to rise and account for a larger share of overall company budgets in the next year, chances are marketers will always be happy with even larger budgets to put towards their efforts. So if they had an extra marketing... READ MORE
Marketing Accounts for Larger Portion of Firm Spend: 4 Notes About BudgetsMarketing budgets currently account for 12% of total company budgets. September 16, 2019
CMOs are more bullish about their budgets in the next 12 months than they were this time last year. In fact, marketers predict a rise of 8.7% in their budgets in the coming year, with the B2B and B2C services sectors forecasting the largest increases. Along... READ MORE
Consumers More Likely to Believe Brands Benefit From Data Than They DoFewer than half (44%) of US adults agree that data collection and usage benefits consumers.
Six in 10 US adults say they are at least somewhat concerned about data privacy, with younger generations being less concerned about their data privacy than older adults. And, while a majority of the more than 1,000 US smartphone users aged 18-65 years... READ MORE
How Are Marketers Improving Lead Gen Quality?Improving content and content engagement is both a top strategy and a top challenge in generating quality leads.September 11, 2019
Improving the quality of lead generation remains a priority for marketers, with the majority (88%) allocating more of their total budget towards improving the quality of leads generated. How is this being done? For 3 in 5 marketing influencers surveyed for a... READ MORE
Audience Targeting Proves A Crucial Search Marketing TrendMarketers are putting more emphasis on visual than voice search.
Paid search is expected to one of the top contributors to global ad growth in the next year. As click-through rates for Google paid search for many consumer categories sees considerable growth in 2018, what technologies will be will be informing search... READ MOREFeel Like You're Always Playing Catchup?
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