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Which Social Platforms Do Users Rely on Most to Follow Brands?

Which Social Platforms Do Users Rely on Most to Follow Brands? Just less than half (45%) of Americans claim that social media is important to them.

Social media has transformed from a place where people simply caught up with old friends, informed everyone what they were having for dinner and shared photos of their children. Now, among many other uses, social also serves as a significant portal for news... READ MORE
Value Drives B2B Content Success, Even As Pandemic Forces Changes

Value Drives B2B Content Success, Even As Pandemic Forces Changes More than 8 in 10 B2B marketers with a successful content marketing program say that the value their content provides is a contributing factor.

More than 8 in 10 (85%) B2B content marketers claim their organization’s content marketing has been at least moderately successful over the past year, with one-third saying it has been extremely (5%) or very (26%) successful. The majority of B2B content... READ MORE
Here’s How Much COVID Has Impacted Global Ad Spend Across Channels

Here’s How Much COVID Has Impacted Global Ad Spend Across Channels The forecast for global offline ad spending has shrunk by more than $60 billion since the pandemic.

The negative impact COVID-19 has had on global ad spend is being felt almost across the board, but unsurprisingly it’s offline channels that have been hit the hardest. In a recent report [download page], WARC detailed revisions to its 2020 global ad spend... READ MORE
Social Media Users’ Confidence in Data Privacy Dictates Ad Engagement

Social Media Users’ Confidence in Data Privacy Dictates Ad Engagement 9 in 10 consumers say whether they engage with an ad on social is impacted by whether a platform protects their privacy and data.

The majority of consumers say they prefer relevant ads, even if far fewer report seeing any. Nonetheless, when it comes to engaging with ads on social media, relevance takes a backseat to issues like privacy and deceptive content, per new data from Insider... READ MORE
Which Apps Can’t Americans Live Without?

Which Apps Can’t Americans Live Without? Facebook remains at the top of the list, but Instagram threatens its lead.

Even after being hit with a myriad of controversy ranging from the mishandling of personal data to a recent advertiser boycott, Facebook remains the mobile app that Americans can least do without. However, a new report [download page] from AudienceProject... READ MORE

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