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83% of US Households Have Broadband at Home

83% of US Households Have Broadband at Home Two-thirds with home internet services use social media every day, and 6 in 10 watch video online.

A full 86% of US households had internet services at home by the end of last year, up from 82% a decade earlier. With virtually all (97%) of households with internet service at home having broadband services, recent data from Leichtman Research Group (LRG)... READ MORE
We Spent Almost 8 Hours A Day with Digital Activities Last Year

We Spent Almost 8 Hours A Day with Digital Activities Last Year That's a 15% lift in time spent with digital activities over 2019.

US adults spent close to one extra hour per day with digital activities last year than they did in 2019. And, while time spent with digital activities such as watching online videos, streaming music or flipping through social media feeds is expected to... READ MORE
Super Bowl 2021 Data [Updated]

Super Bowl 2021 Data [Updated] A look at the top Super Bowl ads across several metrics.

As expected, Super Bowl 2021 was like no other seen in recent history, and not necessarily in a good way for advertisers. Not only were seats at the stadium only filled to about one-third of capacity because of COVID-19 restrictions, but fewer people tuned... READ MORE
Shoppers Say Visual UGC is Influential in Their Purchase Behavior

Shoppers Say Visual UGC is Influential in Their Purchase Behavior About 6 in 10 shoppers say they are more likely to buy a product if they can view customer photos and videos of the product.

Consumers find reviews a useful resource when they are considering purchasing a product, and with more shoppers including their own photos and videos as part of their review, brands are likely to benefit. A report [download page] from Bazaarvoice finds that... READ MORE
Digital Expected to Hit Half of All Global Ad Spend This Year

Digital Expected to Hit Half of All Global Ad Spend This Year Total global ad spend is expected to grow by 5.8% year-over-year in 2021.

After a challenging year last year for global advertising, in which spending fell by 8.8%, 2021 is expected to bring a rebound in ad investment. A report [download page] from dentsu, which forecasts ad spend into 2022, estimates that this year will bring... READ MORE
B2C Content Marketers Turn to Livestreaming in Greater Numbers

B2C Content Marketers Turn to Livestreaming in Greater Numbers The majority are also using pre-produced video.

The pandemic made it necessary for B2C content marketers to think on their feet and pivot from what they had originally planned for 2020. A recent report [pdf] from the Content Marketing Institute (CMI) and MarketingProfs indicates that they were able to... READ MORE

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