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This Is How US Consumers Are Responding to Influencers’ Product PostsOne-quarter of younger shoppers claim to have purchased a product directly as a result of an influencer's post.March 26, 2020
A rise in both mobile usage and consumers’ interaction with social media is having a notable impact on buying habits. Data from Episerver’s latest report [download page] indicates that the percentage of consumers who have purchased directly from a social... READ MORE
Suspicion of Fake Reviews Turns Off Potential CustomersConsumers want websites to publish their reviews process.
The way consumers feel about fake reviews is a key factor in understanding how trust influences people’s purchase decisions. Recent data from Bazaarvoice found that 54% of consumers across 5 countries would not buy a product if they suspected it to have fake... READ MORE
Data Hub: Coronavirus and MarketingData on the impact coronavirus is having on consumers and marketers.March 23, 2020
Let’s be clear from the outset: we’re in the midst of a pandemic, and there are far more important things to be concerned about than marketing statistics. But this is a marketing data site, and to the extent that we continue to function normally... READ MORE
Marketers Say They’re More Interested in Working with Micro-Influencers Than CelebritiesInstagram remains the platform of choice for influencer content.March 18, 2020
Two in 5 (40% of) marketers and agencies report having run at least 6 influencer marketing campaigns last year, with 16% saying their influencer campaigns were always on. The future of influencer marketing also looks promising, with about 3 in 5 (57%) of the... READ MORE
Here Are the Top Brands US Customers Would RecommendGrocery chain HEB tops the list.
Word-of-mouth remains one of the greatest influencers when it comes to where to shop and what to purchase, with almost half (47%) of consumers saying that it is a very important factor when it comes to purchasing a product. So, which brands are most likely... READ MOREFeel Like You're Always Playing Catchup?
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