Data shows that media usage has risen almost across the board during the pandemic.
Social Media Charts
Nearly all the marketers surveyed said that campaign performance is significantly improved when personalization is used.
Looking at the 2021 holiday season in numbers, including forecasts and key trends.
More than 8 in 10 marketers plan to increase their investment in TikTok this year.
Email is the most-used channel used for communicating with customers.
Global ad spend is expected to grow by 9.1% year-over-year.
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
Instagram feed posts reach about twice as many users as Stories.
Gen Z are more likely than other age groups to say there is too much pressure to be perfect on social media.
Some 74% of engagement with 87 global streaming services’ social media accounts occurs on Instagram.
Sports-related searches topped the list both globally and in the US.
Many shoppers are interested in retailers implementing QR codes for contactless checkout.
Some 43% of US adults rate advertising professionals as having low or very low standards in ethics and honesty.
There has been noticeable growth in the share of Gen Xers who prefer purchasing from sustainable brands.
Nearly two-thirds of US teens ages 12-17 use TikTok weekly.
Consumers trust TikTok the least to collecting and use their personal data.
Close to 6 in 10 brands and agencies surveyed have shifted funds away from linear TV to support their CTV strategies.