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7 in 10 US Media Buyers Uncertain of Their 2021 Ad Budgets

7 in 10 US Media Buyers Uncertain of Their 2021 Ad Budgets Ad buyers are as likely to lack certainty about next year's budgets as they are to have clarity about them.

Since early on in the coronavirus pandemic advertisers’ ad dollars have been in flux, with a significant portion of spending being diverted away from traditional media to digital, while other budgets were being cut. For many ad buyers, 2021 still holds... READ MORE
Marketers Satisfied with Agencies’ Creativity, Less So With Their Prices

Marketers Satisfied with Agencies’ Creativity, Less So With Their Prices Only half of professionals are satisfied with the cost of working with agencies.

When it comes to developing creative marketing ideas, agencies are doing a good job. However, marketers are less keen on how much they are expected to pay for services. This is per findings of a recent survey [download page] of some 360 marketing, PR and... READ MORE
Top YouTube Advertisers So Far This Year

Top YouTube Advertisers So Far This Year PayPal holds the distinction of being the top US advertiser on YouTube so far this year.

As one of the Big 4 streaming video services, YouTube captures about one-quarter (21%) of the time OTT-households spend with video, making it a platform where some two-fifths of marketers expect to increase their advertising activities in the near future.... READ MORE
Media Ads Influence Home Improvement Behavior As Consumers Respond to Pandemic

Media Ads Influence Home Improvement Behavior As Consumers Respond to Pandemic Close to 9 in 10 home improvement consumers exposed to advertising report being influenced by ads in the awareness stage of the purchase process.

Eight in 10 adult consumers who have made a home improvement purchase or are planning to do so say that it was COVID-19 that got them thinking more about home improvement projects. And, from awareness to purchase, media plays a part in influencing... READ MORE
Disney Was A Top Ad Spender on Facebook in H1

Disney Was A Top Ad Spender on Facebook in H1 The company heavily increased its spending on Facebook ads during H1, then shifted to Amazon in July.

Disney spent an estimated $211.8 million in Facebook advertising in the first half of this year, making it, by far, the top Facebook advertiser for the first two quarters of the year. This is according to a report [download page] from Pathmatics that looks... READ MORE
New Deck: Top B2B Marketing Charts of H1 2020

New Deck: Top B2B Marketing Charts of H1 2020 Our most popular B2B charts from the first half of this year, along with a bonus demand generation section.

It’s been a peculiar and let’s say it – in many ways forgettable – year. Like everyone, marketers have had to adapt on the fly, adopting new sales models and shifting their priorities. Although some of the charts in our new deck... READ MORE

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