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Consumers Consider Reviews More Influential Than Influencer or Celebrity Endorsements

Consumers Consider Reviews More Influential Than Influencer or Celebrity EndorsementsA survey of more than 20,000 consumers globally notes other effective ways to influence consumers' purchases.April 17, 2019

Even away from the social feeds, influencer marketing seems to be everywhere these days. Some 4 in 5 marketers believe it to be an effective tactic, with the majority reporting that the ROI they generate is comparable or better than marketing channels. But... READ MORE
Instagram Makes Strides Among Teens’ Favorite Social Media Platforms

Instagram Makes Strides Among Teens’ Favorite Social Media PlatformsThe image-centered social network continues to gain ground on Snapchat as the platform of choice.April 15, 2019

Looking at the period between Spring 2015 and Fall of 2017, Snapchat seemed to be on an unstoppable rise in becoming the favorite social platform for the majority of teens. But the latest results from Piper Jaffray’s semi-annual teen survey shows that... READ MORE
Two-Thirds of Marketers Say They’re Adding to Their MarTech Stack At Least Quarterly

Two-Thirds of Marketers Say They’re Adding to Their MarTech Stack At Least QuarterlyMarketers are looking to boost efficiency and marketing ROI through martech, but not all types are seen as equally effective.April 9, 2019

CMOs are allocating a significant proportion of their budgets to marketing technology. In line with this spend, they are also appear to be adding new types of technologies to their marketing stacks at a rapid pace, according to a new study. Of the more than... READ MORE
How Much Have Facebook Algorithm Changes Impacted Publishers?

How Much Have Facebook Algorithm Changes Impacted Publishers?Arts and fashion sites have seen the sharpest falls in referral traffic from the social network; politics and news less so.April 4, 2019

In January 2018, Facebook announced changes to its algorithm with an expressed intention (per their press release) to “prioritize posts that spark conversation and meaningful interaction between people.” These changes, which made brand and publisher-owned... READ MORE
PR Pros Lean on Employees For Influencer Marketing Efforts

PR Pros Lean on Employees For Influencer Marketing EffortsMore than two-thirds of PR professionals who use influencers turn to employees to get the message out.March 29, 2019

Around half (49.2%) of US PR professionals say they use influencers to get brand stories and key messages out, while close to one-third (32.5%) are considering doing so, according to the results of a recent report [download page] by PR News and Meltwater.... READ MORE
What Agency Services Are Client-Side Marketers Looking For?

What Agency Services Are Client-Side Marketers Looking For?Advertising comes top of the list, with almost twice as many searches as the second-most searched for category.March 28, 2019

For the fifth year in a row, advertising has topped the list of agency services searches on Agency Spotter’s platform. In a report [download page] analyzing more than 320,000 professionals who use their public agency search platform in 2018, the firm... READ MORE

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