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More Than 1 in 3 Millennials Would Like to Go Viral

More Than 1 in 3 Millennials Would Like to Go ViralMen seek fame and virality more than women.January 18, 2018

Does the thought of going “viral” sound exciting – or does it make you recoil? It turns out that fewer than 1 in 5 American adults would like to become viral on social media or famous on the news for a short time, according to a recent... READ MORE
TV, OOH Ads Said to Drive Online Search & Social Activity

TV, OOH Ads Said to Drive Online Search & Social ActivityTV ads appear to drive the most consumers to search for information online, while OOH ads seem effective in prompting social activity.January 17, 2018

Various traditional media advertising types are at least as effective -if not more so – than online banner ads in driving search and social activity among US consumers, according to a recent study from Nielsen and the Outdoor Advertising Association of... READ MORE
B2B Marketers Struggle to Get Their Content in Front of the Right Audiences

B2B Marketers Struggle to Get Their Content in Front of the Right AudiencesMore than half say they're having a hard time getting their content and message in front of the right audiences.January 11, 2018

B2B marketing communication campaigns are facing difficulties reaching target audiences, according to the 2018 State of B2B Communications report [pdf] from Ytel. The study finds a majority of survey respondents agreeing that they have a hard time getting... READ MORE
Event Professionals See Sponsorship, Marketing Challenges Ahead

Event Professionals See Sponsorship, Marketing Challenges AheadEmail continues to be a promotional workhorse, while influencers are considered highly effective.January 9, 2018

Almost 9 in 10 event professionals in the US and Canada believe it will be a challenge this year to secure sponsors for their events, according to a survey from Eventbrite [download page]. The results show that many challenges are heightened this year,... READ MORE
Most Industrial Marketers Upped Their Spending on Content, Social and SEO Last Year

Most Industrial Marketers Upped Their Spending on Content, Social and SEO Last YearIndustrial marketers are prioritizing customer acquisition but finding demand generation a challenge.January 8, 2018

Almost 8 in 10 industrial marketers increased (31%) or maintained (48%) their budgets in 2017 relative to 2016, per a report [pdf] from IEEE GlobalSpec Media Solutions. Websites, content and social media were the areas in which the most industrial marketers... READ MORE
B2C Influencer Marketing Users Expect to Spend More; Integration’s A Key Trend

B2C Influencer Marketing Users Expect to Spend More; Integration’s A Key TrendInfluencer marketing strategies are evolving around integration rather than emerging tech.January 5, 2018

Some 39% of B2C marketers engaged in influencer marketing expect their influencer budgets to increase this year versus last, compared to just 5% who plan to cut their influencer spending, according to a recent survey [download page] from Linqia. Expectations... READ MORE

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