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Social Media Continues to Top Email in Perceived Effectiveness for Marketers

Social Media Continues to Top Email in Perceived Effectiveness for MarketersEmail marketing - long a digital workhorse - falls behind not only social, but SEO too in this survey.January 16, 2019

Social media marketing seems to have found the marketing sweet spot between effectiveness and ease of use. A new Ascend2 survey [download page] of more than 200 B2B and B2C marketers has found that social media is perceived to be the most effective tactic... READ MORE
These Factors Are Driving Budget Increases for B2B Tech Marketers

These Factors Are Driving Budget Increases for B2B Tech MarketersAn increased priority given to marketing is fueling budget growth for B2B tech marketers.January 14, 2019

It looks like B2B tech marketers won’t be battling too hard for budgets this year. Eight in 10 B2B marketers at technology companies expect their budgets to increase or remain the same, according to a survey of more than 350 B2B tech companies across... READ MORE
Mobile Gaming Friction Leads to Wasted Ad Spend

Mobile Gaming Friction Leads to Wasted Ad Spend8 in 10 American mobile gaming app users say that having too many in-app ads will put them off from playing.January 11, 2019

Gaming should be an enjoyable experience, and finding something to play shouldn’t be frustrating. But an average of 88% of total global mobile gamers (84% in the US) have experienced at least one friction point when looking for a game to install and play.... READ MORE
For Box Office Revenues, Digital Channels Seen More Efficient Than TV

For Box Office Revenues, Digital Channels Seen More Efficient Than TVStudy also claims a 6% shift in budgets from TV to digital would increase box office revenues by an average of 7%.January 8, 2019

Headline figures for movie budgets typically center around production costs, but film studios spend substantially on marketing, with an average of $27.4 million to market a release. The majority of that money is spent on one channel in particular —... READ MORE
These Issues Proved Most Important to B2C Content Marketers in 2018

These Issues Proved Most Important to B2C Content Marketers in 2018SEO and social algorithms lead the list of important issues, with revenue coming a close third.January 7, 2019

Marketers typically find figuring out algorithms and how to optimize their content around them as a challenge. So it’s not a big surprise that a Content Marketing Institute (CMI) and MarketingProfs study [PDF] of almost 300 B2C content marketers, the... READ MORE
US Teens Are Most Interested in These Types of Online Groups and Forums

US Teens Are Most Interested in These Types of Online Groups and ForumsHobbies, gaming and humor lead the way, but gender differences are substantial.January 4, 2019

Around half of American teens spend time in online groups or forums, with just 22% never frequenting such sites, according to a a recent study from Pew Research [download page] on teens’ social media habits and experiences. Close to 1 in 8 teens say... READ MORE

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