Data shows that media usage has risen almost across the board during the pandemic.
Social Media Charts
Personalization’s Impact Remains Mostly Limited to Emails and Websites
Nearly all the marketers surveyed said that campaign performance is significantly improved when personalization is used.
![Holiday 2021 Data Hub [Updated]: Results Recap](https://www.marketingcharts.com/wp-content/uploads/2022/01/NRF-Holiday-Retail-Sales-2002-2021-Jan2022-300x167.png)
Holiday 2021 Data Hub [Updated]: Results Recap
Looking at the 2021 holiday season in numbers, including forecasts and key trends.
TikTok the Top Social Platform for Increased Marketer Investment This Year
More than 8 in 10 marketers plan to increase their investment in TikTok this year.
Marketers Expect Customers to Become More Demanding This Year
Email is the most-used channel used for communicating with customers.
Social Media Forecast to Overtake TV in Ad Spend This Year
Global ad spend is expected to grow by 9.1% year-over-year.
Consumers Looking for Humorous Messaging from Brands
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
3 in 4 Adults Are Concerned About Data Privacy with Online Ad Targeting
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
Brands Are Posting More Instagram Stories, but Their Reach Remains Lower Than Feed Posts
Instagram feed posts reach about twice as many users as Stories.
Consumer Trend: Gen Z Seeks More Authenticity in Social Media
Gen Z are more likely than other age groups to say there is too much pressure to be perfect on social media.
Streaming Services Get Followers on Facebook, but Engagement on Instagram
Some 74% of engagement with 87 global streaming services’ social media accounts occurs on Instagram.
Google’s Top Trending Searches of 2021, and Other Year-in-Review Lists
Sports-related searches topped the list both globally and in the US.
What New Retail Technologies Are Shoppers Excited About?
Many shoppers are interested in retailers implementing QR codes for contactless checkout.
Public Trust in Advertising Practitioners’ Integrity Continues to Lag
Some 43% of US adults rate advertising professionals as having low or very low standards in ethics and honesty.
2 in 3 Gen Xers Prefer to Buy from Sustainable Brands
There has been noticeable growth in the share of Gen Xers who prefer purchasing from sustainable brands.
TikTok Reportedly Overtakes Instagram and Snapchat in Weekly Use Among US Gen Z
Nearly two-thirds of US teens ages 12-17 use TikTok weekly.
Which Tech Companies Are Most – and Least Trusted – with Consumer Data?
Consumers trust TikTok the least to collecting and use their personal data.
Growth in CTV Budgets Commonly Coming at Expense of Linear TV
Close to 6 in 10 brands and agencies surveyed have shifted funds away from linear TV to support their CTV strategies.