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Resource Constraints Holding Back Further Investments in Video Ads

Resource Constraints Holding Back Further Investments in Video AdsRoughly half would like more proven effectiveness before increasing their video investments.December 11, 2017

Almost 8 in 10 brand marketers expect to increase their focus on video advertising next year, and more than 7 in 10 believe it will be easier to adopt digital video as a channel in 2018 and beyond, per an Innovid report [download page]. However budgets... READ MORE
CMOs’ Budgets in 2017: 5 Key Data Points

CMOs’ Budgets in 2017: 5 Key Data PointsAn examination of CMOs' budget shifts and spending priorities.December 4, 2017

Gartner has released its latest annual CMO Spend Survey, based on a survey of 353 marketing executives in North America and the UK working at companies with more than $250 million in annual revenues. Here are 5 key takeaways from the report, along with... READ MORE
Mobile’s Share of Internet Use in Key Markets Has Doubled Since 2011

Mobile’s Share of Internet Use in Key Markets Has Doubled Since 2011No surprises here: mobile's forecast to grab an even larger share of internet use and digital ad spend in the coming years.October 23, 2017

Don’t expect mobile devices’ influence in digital consumption and advertising to stall anytime soon. With smartphone penetration expected to climb to 2 out of every 3 people in 52 key countries by next year, digital media will continue to skew... READ MORE

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