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US Out-of-Home Advertising Enjoys Biggest Growth Rate In Over A DecadeThe OOH ad industry is now up by 7% for the first half of the year.September 10, 2019
Out of home (OOH) advertising revenue grew by 7.7% year-over-year in Q2 2019, the highest growth OOH has seen in any quarter since 2007, according to figures released by the Out of Home Advertising Association of America (OAAA). This growth has lifted the... READ MORE
Instagram Stories on the Way to Half of the Platform’s Ad RevenuesStories accounted for 45% of all Instagram ad dollars among Marin Software's clients in Q2 - a big jump from the beginning of the year.August 30, 2019
Instagram has progressed from a little app where users shared photos of their beautifully presented meals to a social media platform that a majority of digital marketers consider to be essential to their business in the future. Instagram Stories, in... READ MORE
Newer Ad Players Instagram and Amazon Continue to Register GainsYouTube also experienced its own growth among Merkle's clients.August 23, 2019
Facebook’s investment in Instagram continues to pay off and appears to making up for the slow down in Zuckerberg’s original social network. In Q2 2019, brands advertising across both platforms spent 35% as much on Instagram as they did on... READ MORE
Back-to-School 2019: Stats & Research ReferenceTotal BTS spending is down this year, but per-family spending is predicted to reach a new record high.August 21, 2019
Back-to-school season is in full swing once again (with some areas of the country already back) and while total back-to-school (BTS) and back-to-college (BTC) retail spending is expected to be somewhat lower than the previous two years, it still promises to... READ MORE
Healthcare Ad Spend Growing Faster in US Than GloballyUS healthcare ad spend is expected to grow by 6% in 2019, compared to 3.6% globally.August 20, 2019
US healthcare ad spend growth continues to outpace not only global healthcare ad spend but also total global ad spend. As the leader in healthcare advertising expenditures, US healthcare advertisers spent $15.9 billion in 2018, per research from Zenith. The... READ MOREFeel Like You're Always Playing Catchup?
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