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Here’s How Financial Services Companies Invested Their Ad Dollars Last Year

Here’s How Financial Services Companies Invested Their Ad Dollars Last YearFinancial services brands dedicated less of their ad spend to TV than other advertisers - and more to radio.October 22, 2019

Globally, financial services had a median revenue ROI of 3.71% in 2018, per the Global Ad Trends report from WARC. Here’s a look at where the financial services industry invested their ad spend last year. WARC reports that financial services brands... READ MORE
How Are Marketers Deciding Where to Allocate Their Budgets This Year?

How Are Marketers Deciding Where to Allocate Their Budgets This Year?The majority of senior marketers feel that research helps with collaboration - and budget decisions.October 16, 2019

The majority of senior marketers believe that their organizations have successfully established integrated marketing communications. And three-quarters (76%) of these same marketers say that research helps collaborate between marketing departments, per a... READ MORE
Online Video Consumption Continues to Rise Globally

Online Video Consumption Continues to Rise GloballyOnline video consumption grew by one-third per year between 2013-2018.October 15, 2019

Online video consumption shows no sign of slowing down in the next few years. After surpassing the one hour per day mark last year, a forecast [press release] from Zenith estimates that time spent viewing videos online will increase considerably again this... READ MORE
African Americans Seem Receptive to Ads – But Few Target Them

African Americans Seem Receptive to Ads – But Few Target ThemAfrican-Americans show an above-average likelihood to see advertising as a means of obtaining useful product information.October 11, 2019

African-American consumers display an above-average likelihood to find various types of advertising useful, but the advertising investment focused on this group tends to under index their population share, per a recent report [download page] by Nielsen. Per... READ MORE
More Advertisers Are Discussing and Using Podcast Advertising

More Advertisers Are Discussing and Using Podcast AdvertisingThree-quarters of advertisers say they have discussed potential investment in podcast advertising. October 8, 2019

Podcast advertising in the US is expected to grow considerably in the next 4 years, with its market size doubling between 2019 and 2023 to reach $1.4 billion. This forecast appears to be on-trend, as both the percentage of advertisers discussing the... READ MORE
These Are the Top Product Categories by Cinema Share of Ad Spend in the US

These Are the Top Product Categories by Cinema Share of Ad Spend in the USCinema accounts for less than 1% of US media budgets on average.September 12, 2019

The global cinema advertising market is expected to grow by 6.8% year-over-year in 2019 to reach $4.6 billion. And, despite accounting for a small share (0.7%) of global ad spend, cinema is one of the only media (along with internet) expected to not lose... READ MORE

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