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How Are Marketers Deciding Where to Allocate Their Budgets This Year?The majority of senior marketers feel that research helps with collaboration - and budget decisions.October 16, 2019
The majority of senior marketers believe that their organizations have successfully established integrated marketing communications. And three-quarters (76%) of these same marketers say that research helps collaborate between marketing departments, per a... READ MORE
Online Video Consumption Continues to Rise GloballyOnline video consumption grew by one-third per year between 2013-2018.October 15, 2019
Online video consumption shows no sign of slowing down in the next few years. After surpassing the one hour per day mark last year, a forecast [press release] from Zenith estimates that time spent viewing videos online will increase considerably again this... READ MORE
African Americans Seem Receptive to Ads – But Few Target ThemAfrican-Americans show an above-average likelihood to see advertising as a means of obtaining useful product information.October 11, 2019
African-American consumers display an above-average likelihood to find various types of advertising useful, but the advertising investment focused on this group tends to under index their population share, per a recent report [download page] by Nielsen. Per... READ MORE
More Advertisers Are Discussing and Using Podcast AdvertisingThree-quarters of advertisers say they have discussed potential investment in podcast advertising. October 8, 2019
Podcast advertising in the US is expected to grow considerably in the next 4 years, with its market size doubling between 2019 and 2023 to reach $1.4 billion. This forecast appears to be on-trend, as both the percentage of advertisers discussing the... READ MORE
These Are the Top Product Categories by Cinema Share of Ad Spend in the USCinema accounts for less than 1% of US media budgets on average.September 12, 2019
The global cinema advertising market is expected to grow by 6.8% year-over-year in 2019 to reach $4.6 billion. And, despite accounting for a small share (0.7%) of global ad spend, cinema is one of the only media (along with internet) expected to not lose... READ MOREFeel Like You're Always Playing Catchup?
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