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These Are the Top Product Categories by Cinema Share of Ad Spend in the US

These Are the Top Product Categories by Cinema Share of Ad Spend in the USCinema accounts for less than 1% of US media budgets on average.September 12, 2019

The global cinema advertising market is expected to grow by 6.8% year-over-year in 2019 to reach $4.6 billion. And, despite accounting for a small share (0.7%) of global ad spend, cinema is one of the only media (along with internet) expected to not lose... READ MORE
US Out-of-Home Advertising Enjoys Biggest Growth Rate In Over A Decade

US Out-of-Home Advertising Enjoys Biggest Growth Rate In Over A DecadeThe OOH ad industry is now up by 7% for the first half of the year.September 10, 2019

Out of home (OOH) advertising revenue grew by 7.7% year-over-year in Q2 2019, the highest growth OOH has seen in any quarter since 2007, according to figures released by the Out of Home Advertising Association of America (OAAA). This growth has lifted the... READ MORE
Instagram Stories on the Way to Half of the Platform’s Ad Revenues

Instagram Stories on the Way to Half of the Platform’s Ad RevenuesStories accounted for 45% of all Instagram ad dollars among Marin Software's clients in Q2 - a big jump from the beginning of the year.August 30, 2019

Instagram has progressed from a little app where users shared photos of their beautifully presented meals to a social media platform that a majority of digital marketers consider to be essential to their business in the future. Instagram Stories, in... READ MORE
Newer Ad Players Instagram and Amazon Continue to Register Gains

Newer Ad Players Instagram and Amazon Continue to Register GainsYouTube also experienced its own growth among Merkle's clients.August 23, 2019

Facebook’s investment in Instagram continues to pay off and appears to making up for the slow down in Zuckerberg’s original social network. In Q2 2019, brands advertising across both platforms spent 35% as much on Instagram as they did on... READ MORE
Back-to-School 2019: Stats & Research Reference

Back-to-School 2019: Stats & Research ReferenceTotal BTS spending is down this year, but per-family spending is predicted to reach a new record high.August 21, 2019

Back-to-school season is in full swing once again (with some areas of the country already back) and while total back-to-school (BTS) and back-to-college (BTC) retail spending is expected to be somewhat lower than the previous two years, it still promises to... READ MORE
Healthcare Ad Spend Growing Faster in US Than Globally

Healthcare Ad Spend Growing Faster in US Than GloballyUS healthcare ad spend is expected to grow by 6% in 2019, compared to 3.6% globally.August 20, 2019

US healthcare ad spend growth continues to outpace not only global healthcare ad spend but also total global ad spend. As the leader in healthcare advertising expenditures, US healthcare advertisers spent $15.9 billion in 2018, per research from Zenith. The... READ MORE

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