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Which Digital Platforms Are Marketers Upping Their Spend on This Year?

Which Digital Platforms Are Marketers Upping Their Spend on This Year? Some 7 in 10 surveyed marketers foresee increased investment in online video this year.

More than 9 in 10 marketers plan on investing in online video and mobile this year, with a majority planning to invest more in each of these channels than they did in 2020. At the same time, data from WARC’s Marketer’s Toolkit 2021 report [download page]... READ MORE
Here Are Forecasts for the Global Ad Market This Year

Here Are Forecasts for the Global Ad Market This Year The global media advertising market is forecast to grow by 12.3% this year.

Following a year that saw the global advertising market contract by 5.8%, projections are more optimistic for 2021, with an expected 12.3% year-over-year growth. This is per a year-end report [download page] from GroupM which also estimates that internet... READ MORE
How is the US Ad Market Projected to Fare This Year?

How is the US Ad Market Projected to Fare This Year? US ad spending is expected to grow by 6.2% this year. Which media are likely to rebound faster than others?

After a pandemic-induced contraction of 3.9% in 2020, the US advertising market is expected to rebound to 6.2% year-over-year growth this year. So says a year-end report [download page] from GroupM, which also forecasts that this year internet advertising... READ MORE
Not All Traditional Media Expected to Bounce Back Next Year

Not All Traditional Media Expected to Bounce Back Next Year However, cinema and OOH are predicted to rebound some after a disappointing 2020.

Cinema, out-of-home (OOH) and print are just some of the ad types whose investment has been hit hard this year, according to WARC’s latest report [download page] on global ad trends for 2020/21. By all accounts, cinema has taken a hard hit as a result of the... READ MORE
Almost Half of Retailers Claim They’ll Hike Their Social Ad Spend in 2021

Almost Half of Retailers Claim They’ll Hike Their Social Ad Spend in 2021 Facebook is still the primary destination, but Instagram is becoming a popular choice.

Some 93% of retailers are currently buying social media ads on Facebook, with three-quarters planning to increase this investment in 2021, according to Smartly.io’s latest report [download page], this time covering social media ad plans in 2021. The study... READ MORE
OOH Ad Revenues See Big Fall Again in Q3

OOH Ad Revenues See Big Fall Again in Q3 OOH ad revenues decreased by 36% year-over-year.

The third quarter of 2020 was another disappointing quarter for out-of-home advertisers (OOH), with the Out of Home Advertising Association of America (OAAA) reporting that OOH advertising revenues dropped 36% over the same quarter last year, bringing in... READ MORE

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