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Instagram Stories on the Way to Half of the Platform’s Ad Revenues

Instagram Stories on the Way to Half of the Platform’s Ad RevenuesStories accounted for 45% of all Instagram ad dollars among Marin Software's clients in Q2 - a big jump from the beginning of the year.August 30, 2019

Instagram has progressed from a little app where users shared photos of their beautifully presented meals to a social media platform that a majority of digital marketers consider to be essential to their business in the future. Instagram Stories, in... READ MORE
Newer Ad Players Instagram and Amazon Continue to Register Gains

Newer Ad Players Instagram and Amazon Continue to Register GainsYouTube also experienced its own growth among Merkle's clients.August 23, 2019

Facebook’s investment in Instagram continues to pay off and appears to making up for the slow down in Zuckerberg’s original social network. In Q2 2019, brands advertising across both platforms spent 35% as much on Instagram as they did on... READ MORE
Back-to-School 2019: Stats & Research Reference

Back-to-School 2019: Stats & Research ReferenceTotal BTS spending is down this year, but per-family spending is predicted to reach a new record high.August 21, 2019

Back-to-school season is in full swing once again (with some areas of the country already back) and while total back-to-school (BTS) and back-to-college (BTC) retail spending is expected to be somewhat lower than the previous two years, it still promises to... READ MORE
Healthcare Ad Spend Growing Faster in US Than Globally

Healthcare Ad Spend Growing Faster in US Than GloballyUS healthcare ad spend is expected to grow by 6% in 2019, compared to 3.6% globally.August 20, 2019

US healthcare ad spend growth continues to outpace not only global healthcare ad spend but also total global ad spend. As the leader in healthcare advertising expenditures, US healthcare advertisers spent $15.9 billion in 2018, per research from Zenith. The... READ MORE
Multicultural Groups in US Remain Underrepresented in Media Spend

Multicultural Groups in US Remain Underrepresented in Media SpendMarketers are heavily invested in TV when targeting multicultural audiences - perhaps too much so?August 19, 2019

Multicultural media spend grew by 5.6% last year to $25.9 billion in 2018, per a report [download page] by PQ Media and the ANA. While this year multicultural ad spending growth is expected to slow to a 4.5% gain, the increase will return apace in 2020,... READ MORE
Leveraging Audience Data Remains A Challenge For Amazon Advertisers

Leveraging Audience Data Remains A Challenge For Amazon AdvertisersAbout one-quarter of digital advertisers complain of Amazon's limited reporting, but that isn't stopping an increase in ad spend. August 16, 2019

Amazon continues to loosen the stronghold Facebook and Google have on advertising dollars. In a recent report [download page] from Marin Software, 60% of the 460 digital marketers surveyed say their Amazon advertising budget will increase this year. More... READ MORE
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