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The Duopoly Is Expected to Outpace TV in Global Ad Revenues This Year

The Duopoly Is Expected to Outpace TV in Global Ad Revenues This Year WARC expected traditional ad spend to see some gains - but with the coronavirus pandemic threatening the Olympics, that may not be the case.

Global advertising investment for 2020 is expected to grow for both traditional and online media, but, not surprisingly, the biggest growth is expected to be seen in online media. Indeed, while traditional advertising spending is predicted to grow by 1.5% to... READ MORE
Inc. 500 Companies Increase Their Use of Instagram, See Value in Paid Social

Inc. 500 Companies Increase Their Use of Instagram, See Value in Paid Social Almost half of Inc. 500 executives surveyed believe the value of free social media has leveled off.

Fully 95% of Inc. 500 companies used at least one social media platform in 2019, largely consistent with the year prior (94%). And although LinkedIn and Facebook remain the social media platforms of choice for these fast-growing companies, Instagram adoption... READ MORE
Super Bowl 2020 Data [Updated]

Super Bowl 2020 Data [Updated] Here's a look at the Super Bowl's ad "winners," costs, stats and effectiveness.

Good news for advertisers: Super Bowl 2020 ratings lifted somewhat after a 10-year low last year. But how did this year’s ads fare? Were they as exciting as the Kansas City Chiefs’ impressive 4th quarter recovery to take the coveted trophy? Here’s a look at... READ MORE
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