After analyzing over 1 billion social media posts, YouScan’s team has validated several trends that marketers should be aware of in 2022.
Mobile-First Puts Customers First
Learn how to take a mobile-first approach and leverage it to engage and grow your customer base.
The Return on Experience (ROX) Guide
Everything you need to know about Return On Experience
State of eCommerce Report
Leverage the latest eCommerce trends.
Why Data Quality is a Must for Email Marketers
[Sponsored by Validity] Email continues to be one of the top performing marketing channels, providing an indispensable value to marketers that are no longer able to reach their customers in store or outside. However, as new research from Validity and the DMA reveals,...
The State of Email Marketing in 2021
[Sponsored by Validity] How do you compare to other email marketers right now? Our new report provides you six key findings you can use to benchmark your performance and further clarify your 2021 strategy to stay ahead of the curve. Inside, you'll find: Key areas...
Record Email Volume Means Record Inbox Competition. Are You Prepared?
[Sponsored by Validity] 2020 changed the email marketing landscape, upending all the norms we believed. Our data revealed record fluctuations in volume, dramatic shifts in effective send time strategy, and intriguing (and to some, baffling) recipient behavior. We...
Disruption: How The 2020 Pandemic Changed Email
[Sponsored by Validity] We've spent much of this year watching trends in email, analyzing patterns, and working to understand how the 2020 pandemic is changing email marketing. Our analysis over the past 8 months uncovers key shifts in how companies use email to reach...
The State of CRM Data Management
Validity and Demand Metric partnered to understand how data quality issues affect an organization's ability to fully leverage its CRM system. While 86% of participants say their CRM system is important to achieving their objectives, half of the study's participants...
2020 Email Deliverability Benchmark
[Sponsored by Validity] Now more than ever, as budgets shift to digital channels, marketers must trust in email to communicate with their audiences. But because of poor email practices, one in six emails usually never reach the inbox. How does your email program...
The State of CRM Data Management
Validity and Demand Metric partnered to understand how data quality issues affect an organization's ability to fully leverage its CRM system. While 86% of participants say their CRM system is important to achieving their objectives, half of the study's participants...
2020 Email Deliverability Benchmark
[Sponsored by Validity] Now more than ever, as budgets shift to digital channels, marketers must trust in email to communicate with their audiences. But because of poor email practices, one in six emails usually never reach the inbox. How does your email program...
Fewer Than Half of US Adults Appreciate Their Data Being Used to Personalize Their Online Experience
However, more agree than disagree that they appreciate their data being used to personalize online experiences.
Smart TV Viewing Continued its Growth Pattern in Q1
Viewing time on connected TV devices, meanwhile, was flat.
Fortune 500 Marketers Say Shift Against Cookies to Lead to Increased Spend on Social, Search
The trend against cookies is leading to the most pressure at the bottom of the funnel.
2020 Email Deliverability Benchmark
[Sponsored by Validity] Now more than ever, as budgets shift to digital channels, marketers must trust in email to...
The Insider’s Guide to DMARC: Everything you need to know to protect your brand
[Sponsored by Return Path from Validity] More than 90% of successful cybercrimes use this simple tool to pull off...
2019 Sender Score Benchmark Report
[Sponsored by Return Path from Validity] Nearly one in four emails sent ends up in the spam folder, never to be seen...