Sponsored Articles

Additional categories:

Get to Know Interactive Email

Get to Know Interactive Email

[Sponsored by Epsilon] It's more important than ever to reach your customers with timely, relevant content - especially in the coming months. Pioneering email marketers are using interactive methods such as kinetic techniques, agile content and AMP experiences to make...

2020 Email Deliverability Benchmark

2020 Email Deliverability Benchmark

[Sponsored by Validity] Now more than ever, as budgets shift to digital channels, marketers must trust in email to communicate with their audiences. But because of poor email practices, one in six emails usually never reach the inbox. How does your email program...

2019 Sender Score Benchmark Report

2019 Sender Score Benchmark Report

[Sponsored by Return Path from Validity] Nearly one in four emails sent ends up in the spam folder, never to be seen or opened by your intended recipient. Most of the time, this is due to poor sender reputation. Sender reputation is used by mailbox providers to...

[Data Report] Research Uncovers 8 Strategies to Drive Consumer Engagement and Purchases

[Data Report] Research Uncovers 8 Strategies to Drive Consumer Engagement and Purchases

[Sponsored] Yes Marketing surveyed 1,000 consumers to uncover what motivates them to engage with retailers, make purchases, and become loyal. Read this report to understand changing consumer behaviors and learn eight cross-channel strategies retailers can adopt to...

The State of Email Engagement

The State of Email Engagement

[Sponsored] In December 2018, Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve subscriber engagement. Some of the key findings from this study include: Overall email effectiveness...

[Email Benchmark Report] Mobile, Database and Purchase Metrics

[Email Benchmark Report] Mobile, Database and Purchase Metrics

[Sponsored by Yes Marketing] 47% of consumers say email is their preferred channel for brand communications, yet over the last quarter, active subscribers in brands' databases declined by 16.7% and new subscribers fell by 24%, according to a new analysis from Yes...

Pin It on Pinterest