Validity and Demand Metric partnered to understand how data quality issues affect an organization's ability to fully leverage its CRM system. While 86% of participants say their CRM system is important to achieving their objectives, half of the study's participants...
Take part in Activate's annual State of Demand Gen Report and you’ll get a complimentary, advance copy of the resulting report, packed with valuable benchmarking data. This year, Activate has partnered with MarketingCharts to explore how today’s demand generation...
[Sponsored by Epsilon] It's more important than ever to reach your customers with timely, relevant content - especially in the coming months. Pioneering email marketers are using interactive methods such as kinetic techniques, agile content and AMP experiences to make...
[Sponsored by Validity] Now more than ever, as budgets shift to digital channels, marketers must trust in email to communicate with their audiences. But because of poor email practices, one in six emails usually never reach the inbox. How does your email program...
[Sponsored by Return Path from Validity] More than 90% of successful cybercrimes use this simple tool to pull off their crimes — email, or phishing emails to be exact. Cybercriminals are more likely to pull off a successful hack if they get someone to open, read, and...
[Sponsored by Return Path from Validity] Nearly one in four emails sent ends up in the spam folder, never to be seen or opened by your intended recipient. Most of the time, this is due to poor sender reputation. Sender reputation is used by mailbox providers to...
[Sponsored] Return Path from Validity and Demand Metric partnered again in 2019 to study the state of email marketing to equip marketers with data and best practices. This study identifies many tactics and best practices you can apply to improve your results, which...
[Sponsored by Return Path] Email is still the leading marketing channel to reach customers, and its effectiveness is continuing to improve. By understanding, tracking, and improving email engagement, marketers won't only be able to boost their email program ROI, but...
![[New Report] 2019 Hidden Metrics of Email Deliverability](https://www.marketingcharts.com/wp-content/uploads/2019/04/hiddenmetrics-1000x555-300x167.png)
[Sponsored by Return Path] In The 2019 Hidden Metrics of Email Deliverability report, we uncover the benchmarks of seven engagement-based metrics you should be tracking. Read the report to learn: Seven hidden metrics of deliverability, broken out by industry Effects...
![[Data Report] Research Uncovers 8 Strategies to Drive Consumer Engagement and Purchases](https://www.marketingcharts.com/wp-content/uploads/2019/02/Yes-Retail-Acopalypse.png)
[Sponsored] Yes Marketing surveyed 1,000 consumers to uncover what motivates them to engage with retailers, make purchases, and become loyal. Read this report to understand changing consumer behaviors and learn eight cross-channel strategies retailers can adopt to...
[Sponsored] In December 2018, Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve subscriber engagement. Some of the key findings from this study include: Overall email effectiveness...
![[Email Benchmark Report] Mobile, Database and Purchase Metrics](https://www.marketingcharts.com/wp-content/uploads/2018/12/Yes-Marketing-Report.png)
[Sponsored by Yes Marketing] 47% of consumers say email is their preferred channel for brand communications, yet over the last quarter, active subscribers in brands' databases declined by 16.7% and new subscribers fell by 24%, according to a new analysis from Yes...
Almost 6 in 10 marketing decision-makers say creative is very important to their customer experience strategy.
Meanwhile, the trade magazine ad market will be at a virtual standstill from 2023 onwards.
Adults will spend more time listening to digital audio than watching subscription OTT video.
[Sponsored] Return Path from Validity and Demand Metric partnered again in 2019 to study the state of email marketing...
[Sponsored by Return Path] Email is still the leading marketing channel to reach customers, and its effectiveness is...
[Sponsored by Return Path] In The 2019 Hidden Metrics of Email Deliverability report, we uncover the benchmarks of...