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D2C Brands Point to Social Media As Their Leading Customer Acquisition Channel

D2C Brands Point to Social Media As Their Leading Customer Acquisition ChannelSEO and direct traffic also are popular acquisition channels for brands going direct to consumers.May 20, 2019

With many retailers having concerns about selling on marketplaces – ranging from having to share a cut of revenues to potential customer relationship issues – some are choosing to cut out the middle-man and sell to customers directly. Clearly,... READ MORE
Have Consumers Become Apathetic Towards Advertising?

Have Consumers Become Apathetic Towards Advertising?US consumers - as well as those in the UK - are much less likely to enjoy advertising than those in other markets.April 29, 2019

While global consumers’ attitudes towards advertising haven’t changed much over the past year, those in the US report being somewhat less bothered by advertising this year than last. About one-third (32%) of the 1,000 US consumers surveyed for a new... READ MORE
Consumers Consider Reviews More Influential Than Influencer or Celebrity Endorsements

Consumers Consider Reviews More Influential Than Influencer or Celebrity EndorsementsA survey of more than 20,000 consumers globally notes other effective ways to influence consumers' purchases.April 17, 2019

Even away from the social feeds, influencer marketing seems to be everywhere these days. Some 4 in 5 marketers believe it to be an effective tactic, with the majority reporting that the ROI they generate is comparable or better than marketing channels. But... READ MORE
Which Types of B2B Influencer Content Do Buyers Find Valuable?

Which Types of B2B Influencer Content Do Buyers Find Valuable?Virtually all (95%) say they prefer credible content from industry influencers. Here are some ways to make it as effective as possible.April 3, 2019

At a time when B2B leaders say that content spurs buying processes, almost all (97%) respondents to a new survey say they are now placing a higher emphasis on the trustworthiness of the source of information when they are consuming content, according to the... READ MORE
PR Pros Lean on Employees For Influencer Marketing Efforts

PR Pros Lean on Employees For Influencer Marketing EffortsMore than two-thirds of PR professionals who use influencers turn to employees to get the message out.March 29, 2019

Around half (49.2%) of US PR professionals say they use influencers to get brand stories and key messages out, while close to one-third (32.5%) are considering doing so, according to the results of a recent report [download page] by PR News and Meltwater.... READ MORE
What Agency Services Are Client-Side Marketers Looking For?

What Agency Services Are Client-Side Marketers Looking For?Advertising comes top of the list, with almost twice as many searches as the second-most searched for category.March 28, 2019

For the fifth year in a row, advertising has topped the list of agency services searches on Agency Spotter’s platform. In a report [download page] analyzing more than 320,000 professionals who use their public agency search platform in 2018, the firm... READ MORE

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