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Marketing Budget Uncertainty Grows Post-Pandemic

Marketing Budget Uncertainty Grows Post-Pandemic Post-COVID-19, one-quarter of marketers say they do not know which aspects of their budgets will see increases over 2019.

Prior to the global COVID-19 outbreak, many marketers anticipated increasing their investment in areas such as content marketing, events and marketing technology. And, while some still expect an increase in these areas, several appear to be pulling back on... READ MORE
B2B Marketers Lend Their Support to Influencer Programs

B2B Marketers Lend Their Support to Influencer Programs 4 in 10 B2B marketers expect to hike their influencer budgets next year, and they're expecting a host of benefits from doing so.

Some 4 in 10 (38%) B2B marketers expect their influencer marketing budgets to increase into 2021, with a further 42% expecting that these budgets will stay the same, according to TopRank Marketing’s first report [download page] on the state of B2B influencer... READ MORE
8 Points About What Influencer Followers Want and How They Feel

8 Points About What Influencer Followers Want and How They Feel Influencer followers want to see more how-to tutorials since the outbreak of COVID-19.

Social media influencers appear to have a more captive audience now than they did at the beginning of the COVID-19 pandemic. A recent report [download page] from Influencer and GlobalWebIndex shows that close to 7 in 10 consumers who follow influencers... READ MORE
Data Hub: Coronavirus and Marketing [Updated]

Data Hub: Coronavirus and Marketing [Updated] Updated data on the impact coronavirus is having on consumers and marketers.

Let’s take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we’ve gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers... READ MORE
Brands, Properties Face A Projected $10B Gap In Sponsorship Value

Brands, Properties Face A Projected $10B Gap In Sponsorship Value Properties are far more optimistic than brands that they will make up the sponsorship value gap.

With sporting and entertainment events being cancelled or postponed due to the coronavirus, the US sponsorship industry is now looking at an estimated $10 billion gap in value. Brand sponsors and properties are not entirely aligned on the recovery of this... READ MORE

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