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This Is How US Consumers Are Responding to Influencers’ Product Posts

This Is How US Consumers Are Responding to Influencers’ Product PostsOne-quarter of younger shoppers claim to have purchased a product directly as a result of an influencer's post.March 26, 2020

A rise in both mobile usage and consumers’ interaction with social media is having a notable impact on buying habits. Data from Episerver’s latest report [download page] indicates that the percentage of consumers who have purchased directly from a social... READ MORE
Here’s How PR Pros Are Using Social Listening

Here’s How PR Pros Are Using Social ListeningFew report using social listening for newsjacking, although this practice is considered highly effective.February 18, 2020

PR professionals have a wider variety of responsibilities these days, going beyond just pitching to journalists. In a survey of 3,700 global marcomm professionals, a new report [download page] from Talkwalker finds that the majority of respondents consider... READ MORE
US Online Media Spend in 2019 and the Outlook for 2020

US Online Media Spend in 2019 and the Outlook for 2020Virtually all digital media channels enjoyed double-digit growth last year. What's in store this year?February 5, 2020

Online media spend in the US totaled $145.3 billion in 2019, up 19.1% over 2018. The coming year looks like another strong one for digital media spend, with total investments expected to reach $166.4 billion, an increase of 14.5% from last year, per a report... READ MORE
US Offline Media Spend in 2019 and the Outlook for 2020

US Offline Media Spend in 2019 and the Outlook for 2020Here's a look at how offline media fared last year - and what's ahead this year.February 3, 2020

Despite being knee-deep in the digital age, marketers have not turned their backs on offline media. Boosted by the upcoming Presidential election and the Summer Olympics, offline media spend in the US is expected to grow from $218.1 billion in 2019 to $223.1... READ MORE
Top of Search Accounts for Nearly Half of Amazon Sponsored Product Sales

Top of Search Accounts for Nearly Half of Amazon Sponsored Product SalesAd spend on Amazon Sponsored Products in the US grew by 30% year-over-year in Q3.December 10, 2019

It’s safe to say that despite the amount of choice on Amazon, consumers aren’t ready to scroll through too many pages to find a product they want to purchase, as two pages are the maximum number of pages for one-third of Amazon shoppers. Recent research... READ MORE

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