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Proof That CMOs’ Influence is Growing? More Are Among Their Companies’ Highest-Paid Employees

Proof That CMOs’ Influence is Growing? More Are Among Their Companies’ Highest-Paid EmployeesMedian total compensation for top marketing executives disclosed in public filings grew by 24% during the 5-year period of analysis.November 7, 2017

The CMO’s role is expanding, and leading marketers are taking on more responsibility for revenue and growth while building a more influential role in strategic decision-making. With survey results show that CMOs have strong leadership aspirations, now... READ MORE
The B2B CMO’s Growth Strategy Turns Audience-Centric Over Product-Centric

The B2B CMO’s Growth Strategy Turns Audience-Centric Over Product-CentricB2B CMOs see customer experience as their top strategy influencer.October 25, 2017

B2B CMOs around the world are focusing on new buyers and new markets over new offerings when it comes to their growth strategies, a new study from SiriusDecisions has found. That an enhanced customer experience is seen to have the biggest influence on growth... READ MORE
The IT Department Takes the Lead in Organizational Digital Transformation Efforts

The IT Department Takes the Lead in Organizational Digital Transformation EffortsInnovation departments - and Chief Innovation Officers - are taking on a more meaningful role in digital transformation initiatives.October 12, 2017

The IT departments is more commonly responsible for digital transformation initiatives than the marketing and/or digital department, finds the 2017 State of Digital Transformation report [download page] from Altimeter, a Prophet company. The study is based... READ MORE
64% of Marketers Don’t Have Enough Resources

64% of Marketers Don’t Have Enough ResourcesEmma's report analyzes the goals, concerns, and pressures facing marketers and includes advice and strategies to help them overcome their biggest challenges.September 11, 2017

[Sponsored] According to Emma’s 2017 Email Marketing Industry Report, 64% of marketers don’t have enough time or personnel to do the marketing they would like. The report shows that marketers are awash in data (only 16% report identify lack of... READ MORE
CMOs’ Use of Analytics Registers Uptick

CMOs’ Use of Analytics Registers UptickCMOs appear to be growing a little more confident that they have the right staffing in place to leverage analytics.September 8, 2017

CMOs are using analytics a little more than in the past and crediting analytics with a slightly greater contribution to company performance, according to the latest edition of The CMO Survey [pdf]. Respondents to the survey reported 37.5% of projects using... READ MORE

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