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An Estimated 2 in 3 Clicks on Google Search Ads Occur on Phones

An Estimated 2 in 3 Clicks on Google Search Ads Occur on Phones Close to half of paid search spending was allocated to smartphones and tablets.

Combined, smartphones and tablets accounted for a little more than two-thirds (67.8%) of total search ad clicks in Q4 2020, with smartphones making up the vast majority of that figure, per Merkle’s Q4 2020 Digital Marketing Report [download page]. In an... READ MORE
2 in 3 Play Mobile Games

2 in 3 Play Mobile Games Overall, the number of mobile gamers in the US and Canada grew by 12% y-o-y in 2020.

One of the many things smartphones brought to mobile users is the sophistication of games made available to play on their phones. Gone are the days of playing Snake on a Nokia – now iPhone and Android apps offer a wealth of games that have led to 65% of... READ MORE
Smart Speaker Usage Surges at Year-End

Smart Speaker Usage Surges at Year-End In-home data usage across devices grew by 36% year-over-year in April 2020.

Across all devices, in-home data usage in the US experienced year-over-year growth during every month in 2020, with the highest growth seen at the start of the COVID-19 pandemic, per recent data from Comscore. Although in-home data usage grew by 16%... READ MORE
Holiday 2020 Data Hub [Updated]: Results Recap

Holiday 2020 Data Hub [Updated]: Results Recap Looking at the 2020 holiday season in numbers, including forecasts and key trends.

Despite much lower predictions, data from the National Retail Federation (NRF) finds that retail sales, including online and other non-store sales, for the November through December 2020 holiday season grew by an impressive 8.3% over the same period in 2019,... READ MORE
Which Digital Platforms Are Marketers Upping Their Spend on This Year?

Which Digital Platforms Are Marketers Upping Their Spend on This Year? Some 7 in 10 surveyed marketers foresee increased investment in online video this year.

More than 9 in 10 marketers plan on investing in online video and mobile this year, with a majority planning to invest more in each of these channels than they did in 2020. At the same time, data from WARC’s Marketer’s Toolkit 2021 report [download page]... READ MORE
8 in 10 Digital Minutes Are Spent on Our Mobile Devices

8 in 10 Digital Minutes Are Spent on Our Mobile Devices Some 9 in 10 of those mobile minutes are spent in mobile apps.

Mobile app usage has seen a notable increase since COVID-19, and new data [download page] from Comscore confirms this trend, reporting global growth not only in mobile minutes, but apps’ continued dominance of those minutes. The report also outlines overall... READ MORE

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