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Top 10 Charts of the Month – October 2017

Top 10 Charts of the Month – October 2017Stay on top of the latest trends with our top charts of the month.November 21, 2017

Get up to speed with the latest trends with our Top 10 Charts of October 2017, covering a variety of topics including teens’ favorite social platforms, changing media behaviors, top brands, and B2B’s shifting priorities. Head on over here to grab... READ MORE
3 Interesting Insights Into E-Commerce Customer Loyalty

3 Interesting Insights Into E-Commerce Customer LoyaltyThe more purchases a customer makes, the more likely they are to use a desktop.November 17, 2017

Monetate is out with its latest quarterly e-commerce benchmarks report [download page] for Q2 2017, and this edition highlights the behaviors of shoppers who make repeat purchases at e-commerce sites. Here are a few interesting takeaways from the analysis of... READ MORE
4 Data Points About Mobile App User Acquisition & Spending

4 Data Points About Mobile App User Acquisition & SpendingUS iPhone users are expected to spend $63 per device this year on premium apps and in-app purchases. How much will it cost to acquire a user?November 10, 2017

A few studies have recently been released looking at the mobile app user market, not from a time spent basis (see here for the latest), but from an acquisition and spend standpoint. In this article, we highlight 4 data points from these studies along with... READ MORE
B2B Paid Search Slowly Gravitates Towards Smartphones

B2B Paid Search Slowly Gravitates Towards SmartphonesCosts-per-click declined for B2B advertisers on both Google and Bing.November 2, 2017

B2B advertisers continue to see most of their Google paid search clicks coming from desktops, but the device mix is slowly shifting towards smartphones. The latest quarterly Paid Search Trends report [download page] from iProspect shows that 42% of Google... READ MORE
Children Are Increasingly Growing Up With Mobile Devices, Not TV Screens

Children Are Increasingly Growing Up With Mobile Devices, Not TV ScreensParents report that their children ages 5-8 spend as much time with mobile devices as they do watching TV.October 31, 2017

Virtually all children ages 0-8 live in households that have a mobile device, and that is clearly having an effect on media use, per results from a Common Sense Media study. The research details a striking shift in screen use over the past few years:... READ MORE
How Enterprise Organizations Are Enhancing Data-Driven Marketing

How Enterprise Organizations Are Enhancing Data-Driven MarketingPredictive analytics is a key trend these days.October 30, 2017

Companies at the highest levels of digital maturity – numbering about 1 in 4 enterprise organizations across North America and Europe – rely on data “as a foundation for all of their digital efforts,” says Adobe in its 2017 Digital... READ MORE

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