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8 in 10 Digital Minutes Are Spent on Our Mobile Devices

8 in 10 Digital Minutes Are Spent on Our Mobile Devices Some 9 in 10 of those mobile minutes are spent in mobile apps.

Mobile app usage has seen a notable increase since COVID-19, and new data [download page] from Comscore confirms this trend, reporting global growth not only in mobile minutes, but apps’ continued dominance of those minutes. The report also outlines overall... READ MORE
Holiday 2020 Data Hub [Updated]: Cyber Week Recap

Holiday 2020 Data Hub [Updated]: Cyber Week Recap Looking at the 2020 holiday season in numbers, including forecasts and key trends.

In a year where e-commerce has seen strong growth, Cyber Monday sales increased by 15.1% over last year to reach $10.8 billion. That’s according to data from Adobe, which found that between Thanksgiving Day and Cyber Monday (but excluding Sunday),... READ MORE
Rebound in Organic Search Continues in Q3

Rebound in Organic Search Continues in Q3 Google US organic search visits to brand sites grew by 28% year-over-year in Q3, per an analysis of Merkle clients.

Essential goods retailers’ Google organic search visits were up some 56% year-over-year (y-o-y) in Q3, according to Merkle’s latest Digital Marketing report [download page]. The report takes a look at recent figures charting the state of Google organic... READ MORE
As Streaming Grows, Smart TV Viewing Surges

As Streaming Grows, Smart TV Viewing Surges Time spent streaming on Smart TVs jumped by 200% year-over-year in Q3.

The third quarter of 2020 has seen the overall time spent streaming accelerate, jumping a full 57% over the same quarter last year, with growth in North America only slightly under the global average, at 51%. This is per Conviva’s latest state of streaming... READ MORE
App Downloads and Spending Continued to Climb in Q3

App Downloads and Spending Continued to Climb in Q3 Global spending on apps grew by 32% year-over-year in Q3.

Global consumer spending on Apple’s App Store and Google Play grew by 32% year-over-year (y-o-y) in Q3 2020 to reach $29.3 billion, per data from Sensor Tower Store Intelligence. The faster-than-average growth in spending is thought to reflect the ongoing... READ MORE
2020’s Top Brands Ranked by Customer Loyalty

2020’s Top Brands Ranked by Customer Loyalty Amazon retains its rank as the #1 brank for customer loyalty this year.

For the fourth consecutive year, Amazon has been crowned the brand loyalty leader in the US. This is according to Brand Key’s latest annual loyalty study [pdf], which ranked customer engagement and loyalty to 1,121 brands across 109 categories. Rounding out... READ MORE

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