The majority share of e-commerce checkouts start on mobile.
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Mobile-First Puts Customers First
Learn how to take a mobile-first approach and leverage it to engage and grow your customer base.
Most Spoken Word Audio Listening Now Takes Place on a Platform Other than AM/FM Radio
Less than half (48%) of the time spent listening to spoken word audio occurs on AM/FM radio platforms.
Video Ad Viewability Improves in Some Formats
Video ad viewability continues to be highest with connected TV.
2021’s Top Brands Ranked by Customer Loyalty
Amazon has retained its spot at #1 for the fifth consecutive year.
In the US, TikTok Getting More User Engagement than YouTube
Among Android owners, TikTok generated about 2 hours more user engagement per month than YouTube in June.
Global App Spending Jumped Again in H1
Global consumer spending on Apple’s App Store and Google Play grew by 24.8% year-over-year (y-o-y) in H1 2021 to reach $64.9 billion, per recent data from Sensor Tower Store Intelligence. Based on Sensor Tower’s estimates and projections, these figures indicate growth...
Digital Divide Remains As Lower-Income Americans’ Tech Adoption Continues to Lag
Most adults say they go online at least daily, but how they are accessing the internet often depends on their income level and the devices they own. A recent survey by Pew Research Center shows that a gap exists in regards to income level and the adoption of digital...
US Online and Traditional Media Advertising Outlook, 2021-2025
PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2025. [Editor’s note: If you’re interested in media trends, the 7th annual...
Smart TV Viewing Time Continues to Shoot Up
Global time spent streaming video during the first quarter of 2021 increased some 36% over the same quarter last year, with North America seeing modest growth of 18%. This is per Conviva’s latest quarterly State of Streaming report [download page]. In the midst of...
Video Ad Viewability Highest on Connected TV, Mobile Apps
When it comes to global video ad viewability, connected TV (CTV) is a top performer. Indeed, a report [download page] from Integral Ad Science (IAS) shows that in the second half of 2020, CTV ad viewability reached 93.3%. Featured for the first time in the media...
The State of Traditional TV: Updated With Q3 2020 Data
It's been 6 months and an ongoing pandemic since our last traditional TV update, but it's time for us to dive into viewing patterns again. Let's explore some findings from the latest quarterly Total Audience report [download page] from Nielsen, this time covering data...
What New Retail Technologies Are Shoppers Excited About?
Many shoppers are interested in retailers implementing QR codes for contactless checkout.
Public Trust in Advertising Practitioners’ Integrity Continues to Lag
Some 43% of US adults rate advertising professionals as having low or very low standards in ethics and honesty.
2 in 3 Gen Xers Prefer to Buy from Sustainable Brands
There has been noticeable growth in the share of Gen Xers who prefer purchasing from sustainable brands.
E-Commerce Brands Say Mobile Ads Drive the Most ROI
One of the main formats that retail businesses plan to increase their advertising spend in this year is mobile. This...
30-Second Video Ads Have Taken Over
It wasn’t too many years ago that 15-second ads comprised the largest share of video ad impressions. Now, 30-second...
What Non-Feed Placements Do Advertisers Buy on Facebook?
The newsfeed is where most ads are placed on Facebook. But what about non-feed ads? As it turns out, when advertisers...