For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
The number of Radio app downloads also declined in the US, bucking the global trend.
Mobile commerce had its first $100B+ quarter in Q4 2021.
Globally, app downloads on the App Store and Google Play only rose by 1.1%.
There’s a big jump in ownership starting at age 12, and again at age 14.
It was a mixed bag for viewability in the US, but brand risk improved considerably.
Millennials’ share of US household wealth, while small, has jumped recently.
Marketing spending reportedly grew by 10.3% over the prior year, the first time in the survey’s 10-year history that a double-digit growth rate has been achieved.
Spending on the top 100 non-game subscription apps by revenue was almost 3 times higher on the App Store than on Google Play.
Adults over the age of 45 are the single largest mobile gamer segment, though they’re not the biggest spenders on average.
Time spent viewing streaming video only grew by 7% y-o-y during the last quarter of 2021.
However, open rates tend to be higher on mobile.
Not surprisingly, marketers are most bullish about digital media budgets, and are also enthusiastic about their effectiveness.
Almost 9 in 10 B2B buyers report having watched video in the last 3 months for the purpose of learning about a product or service.
Non-profits enjoyed growth in their email lists last year, with an average increase of 7% over 2020.
The majority share of e-commerce checkouts start on mobile.
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Less than half (48%) of the time spent listening to spoken word audio occurs on AM/FM radio platforms.