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The State of Traditional TV: Updated With Q3 2018 Data

The State of Traditional TV: Updated With Q3 2018 DataOur latest quarterly analysis finds a couple of milestones, neither of them kind to the pay-TV industry.April 3, 2019

[By MC Editor, JC Lupis] Let’s do this again. A quarter-year has passed since our last look at traditional TV viewing, so it’s time to explore findings from the latest quarterly Total Audience report [download page] from Nielsen, this time... READ MORE
3 in 4 Companies Report ROI From Personalization. What Data Sources Are Being Used?

3 in 4 Companies Report ROI From Personalization. What Data Sources Are Being Used?Retailers are relying heavily on purchase history, while the use of website behavioral data may have slipped slightly.March 27, 2019

Personalization is leading to positive ROI in some three-quarters (75.5%) of businesses in North America and Europe. Retail is seeing the greatest impact with nearly 8 in 10 (79%) retailers reporting positive ROI due to their personalization efforts,... READ MORE
Forecast: Digital To Top Traditional Media In US Ad Spend This Year

Forecast: Digital To Top Traditional Media In US Ad Spend This YearA new forecast calls for digital media's share of US ad spending to rise to a majority 54.2% this year.March 22, 2019

In what would represent a major advertising milestone, digital ad spend in the US is expected to outpace traditional ad spend for the first time this year. Recent figures from eMarketer forecast total US digital ad spend hitting $129.34 billion for 2019,... READ MORE
Video Ad Engagement Benchmarks in 2018

Video Ad Engagement Benchmarks in 2018There was a marked improvement in the video ad viewable completion rate, which grew to 77%.March 8, 2019

Video ad completion and viewability rates continue to improve even as click-through rates continue in their decline, while connected TV is the device to watch, according to the latest benchmarking data from Extreme Reach. Video Completion Rates Video... READ MORE
Women Are Above-Average Users of Smartphones and Tablets

Women Are Above-Average Users of Smartphones and TabletsThis increased usage is particularly prevalent for tablets and for social networking activities.March 7, 2019

While the stereotype may be that men are more addicted to gadgets – indeed, electronics was the favorite shopping category for men in the last Holiday period – new data from Nielsen illustrates that when it comes to using mobile devices, women... READ MORE
Where Are Marketers Investing in Mobile Marketing Data?

Where Are Marketers Investing in Mobile Marketing Data?Technology, staffing and third-party data are all attracting investment to improve performance.March 5, 2019

Brand and performance marketers from across the globe are putting increased emphasis on data for mobile marketing. In fact virtually all (98%) of the more than 540 marketers surveyed for a study [press release] by YouAppi say they have increased their... READ MORE

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