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Holiday 2017 Data Hub

Holiday 2017 Data HubLooking at the 2017 holiday season, in numbers.November 20, 2017

The holiday season is in full swing, which means (among many other things) that dozens of studies are being issued forecasting spending trends, retail destinations and shopping attitudes. This article (which will be updated periodically during the holiday... READ MORE
Bing Advertising Benchmarks, by Industry

Bing Advertising Benchmarks, by IndustryWordStream's analysis reveals average click-through, CPC, CPA and conversion rates, by industry.November 14, 2017

Bing wants you to know that it’s “bigger than you think” – to the tune of 1 in every 3 searches conducted in the US. So what can you expect when advertising on Bing? WordStream is out with new benchmarks, noting that on average,... READ MORE
Few Americans Think That Social Platforms Care About Their Users

Few Americans Think That Social Platforms Care About Their UsersGoogle is more trusted than Facebook and Twitter.November 9, 2017

There’s a pervasive feeling of skepticism about social platforms’ positive role in the world and attitudes towards their users, per results from a recent Harvard-Harris Poll [pdf]. Just 13% of the more than 2,000 registered voters surveyed said... READ MORE
1 in 4 Americans Thinks Facebook is “Cool”

1 in 4 Americans Thinks Facebook is “Cool”A look at the public's attitudes towards Facebook and other big tech companies.November 8, 2017

Facebook is useful as a communications tool, but it’s not perceived to be cool and few people think it’s safe from hackers. Those are among the perceptions uncovered by The Verge in a survey of the public’s attitudes towards the big tech... READ MORE
Tech Companies Finding Value in Merging Survey Research With Internal Data Sets

Tech Companies Finding Value in Merging Survey Research With Internal Data SetsMore than 9 in 10 integrate their survey research with internal and external data sources.November 3, 2017

The vast majority of technology companies that undertake market research are very pleased with the results, according to a study [download page] from Research Now and Lawless Research. These companies report that market research has an impact in many areas,... READ MORE

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