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Holiday 2017 Data Hub

Holiday 2017 Data HubLooking at the 2017 holiday season, in numbers.November 20, 2017

The holiday season is in full swing, which means (among many other things) that dozens of studies are being issued forecasting spending trends, retail destinations and shopping attitudes. This article (which will be updated periodically during the holiday... READ MORE
Youth Expect to Use Email More in the Future

Youth Expect to Use Email More in the FutureGen Z respondents are as likely to sign up to a company's newsletter as they are to download its app.November 13, 2017

Email is a core form of communication among America’s youth, who generally expect to use email more in the future than they are now, per survey results [download page] from SendGrid and Egg Strategy. In fact, almost half (48%) of Gen Z respondents... READ MORE
Children Are Increasingly Growing Up With Mobile Devices, Not TV Screens

Children Are Increasingly Growing Up With Mobile Devices, Not TV ScreensParents report that their children ages 5-8 spend as much time with mobile devices as they do watching TV.October 31, 2017

Virtually all children ages 0-8 live in households that have a mobile device, and that is clearly having an effect on media use, per results from a Common Sense Media study. The research details a striking shift in screen use over the past few years:... READ MORE
How Are Teens Spending Money?

How Are Teens Spending Money?More than one-fifth of US teens' spending goes to food and restaurants.October 19, 2017

Teens in the US dedicate around 40% of their spending to clothing, accessories and footwear, with another fifth going to food, according to the latest biannual Taking Stock With Teens survey from Piper Jaffray. Both average-income and upper-income teens... READ MORE
Snapchat Furthers Its Lead As Teens’ Favorite Social Platform, BUT…

Snapchat Furthers Its Lead As Teens’ Favorite Social Platform, BUT…Snapchat is easily the favored platform for teens, but is it the best way to market to them?October 16, 2017

Snapchat is enjoying a strong run as teens’ favorite social network, according to the latest bi-annual survey from Piper Jaffray. With 47% of teens calling it their single favorite platform, Snapchat’s been at the top in this survey for 2 full... READ MORE
Black and Hispanic Adults Increasingly Streaming Audio on Smartphones

Black and Hispanic Adults Increasingly Streaming Audio on SmartphonesAlso: the top radio formats for Blacks and Hispanics, and the biggest advertising spenders on those formats.September 25, 2017

Radio remains the leading “reach vehicle” for Blacks and Hispanics in the US, notes Nielsen in a recent study [download page]. However, the radio isn’t the only device being used for audio: with 81% of Black adults and 91% of Hispanic... READ MORE

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