CTV is expected to account for 18% share of total video ad spend (linear TV included) this year.
Not surprisingly, marketers are most bullish about digital media budgets, and are also enthusiastic about their effectiveness.
30% of US teens’ daily video time is spent with Netflix, level with YouTube (30%) and way ahead of cable TV (6%).
There’s a big jump in ownership starting at age 12, and again at age 14.
Media usage among US teens has grown faster since the start of the pandemic than in the 4 years prior.
Netflix could have three-quarters of a billion viewers tuning in monthly by 2025.
Advertisers think content-led campaigns are best for brand engagement, while agencies see the benefits of changing perceptions.
Digital video is perceived to be a strong performer, particularly in the early stages of the funnel.
For the first time, Netflix is on top among the older bracket too.
By 2026, only slightly more than 4 in 10 US households are forecast to have a traditional pay-TV subscription.
Almost half of US adults reported watching movies through online subscriptions either every day or several times a week.
OTC brands are expected to allocate 49% of their ad budgets to digital by 2023.
Some 51% of CMOs at 100 of the most-advertised US consumer brands last year were women.
People spend more time accessing Entertainment content online than any other category.
Data quality is a key component, but something that marketers are struggling with.
Only one-third of ads across media incorporate some sort of humor.
A look at Super Bowl viewership and advertising.
Nearly half of TV viewers use an AVOD service.