However, TV audiences, in general, spend the majority of their TV time with traditional TV.
Global ad spend is expected to grow by 9.1% year-over-year.
Close to 9 in 10 US marketing decision-makers surveyed rely on data from 3rd party cookies for their marketing and advertising.
Agencies are more likely than marketers to believe TV trumps digital video in importance.
Close to 6 in 10 brands and agencies surveyed have shifted funds away from linear TV to support their CTV strategies.
TV ad prices are expected to inflate by 6% globally.
Netflix still holds a significant lead on the rest of the Big 5 services, but the gap is slowly narrowing.
A little more than one-third of broadband households in the US didn’t have an MVPD service last year.
Teens’ daily video time allocated to cable TV continues to decline.
Nearly three-fifths of US ad buyers surveyed expect to increase spending on data-driven linear TV over the next 12 months.
Ad revenues across all media are estimated to be 24% higher in 2021 than they were in 2019.
About 4 in 10 video streamers say they have discovered content to watch by chance. But ads and word-of-mouth are also powerful.
Close to three-quarters of marketers surveyed anticipate these behavior changes will have a significant impact on their 2022 marketing strategy.
Total global media ad spend is expected to exceed the $1 trillion mark for the first time in 2024.
Out-of-home advertising revenues grew by 38% year-over-year in Q3.
Adults ages 55+ accounted for a full 60% of total time spent with linear TV in June.
About three-quarters are also offering social media management.
There’s plenty of optimism when it comes to online video ad budgets.