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Roughly Half of Households Headed by People Ages 55+ Stream Video

Roughly Half of Households Headed by People Ages 55+ Stream VideoOne-fifth of all Wi-Fi households headed by 18-34-year-olds are "heavy streamers," a segment that averages almost 5 hours per day of OTT viewing.July 16, 2018

Some 63% of US households with Wi-Fi streamed OTT video in April, reports comScore in a recent presentation on the State of OTT [download page]. The top fifth of these homes by viewing duration – “heavy streamers” – watched an average... READ MORE
The State of OTT Video: Mainstream, As Streaming Devices Take Center Stage

The State of OTT Video: Mainstream, As Streaming Devices Take Center StageA comprehensive look at the growth of OTT streaming video, including popular devices for streaming and the big 4 services.July 11, 2018

OTT video viewing is a commonplace media activity in the US, growing not only in reach but in time spent, according to a comScore presentation [download page]. Some 59.5 million US homes – representing almost two-thirds (63.5%) of all homes with Wi-Fi... READ MORE
Smartphones Now Capture Two-Thirds of US Digital Media Time

Smartphones Now Capture Two-Thirds of US Digital Media TimeMobile devices - smartphones and tablets - comprise about three-quarters of digital media time, and are forecast to overtake traditional TV in daily media time next year. July 6, 2018

People in the US spent more than twice as much time accessing the internet through smartphone applications than via desktops in April, notes comScore in a recent presentation [download page] on location data. In fact, smartphone apps accounted for a majority... READ MORE

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