Video ads appear to be set for strong growth next year.
In a new milestone, streaming exceeded cable in share of total TV viewing time.
TV is still the biggest medium for product placement spending, but digital media and recorded music are rising.
Viewers appear more accepting of ads on streaming services than on traditional TV.
Only 8% of American adults have a great deal of trust in social media.
Direct mail is a significant budget item for DTC brands, but its share of spend may decrease in the coming year.
About 1 in 6 Millennials has used an image search tool in the past month.
4 in 10 would pay $30 to stream a movie at the same time it’s released in theaters, up from a third last year.
Two-thirds agree that connected TV/OTT allows them to target in ways they cannot with linear TV.
Netflix and YouTube together account for more than one-eighth of total TV time.
A majority of people are likely to believe negative information about social media companies, while just a third are likely to believe positive news about them.
Digital display, social media, and linear TV are the most likely to be above-average at delivery on both revenue and brand metrics.
Virtually all marketers surveyed said that their digital content provides some type of accessibility feature.
Still, youth (18-34) are the most likely to do so, with 83% watching video on non-TV devices daily.
Still, B2B marketers think they could be doing better with their nurture programs.
Precision is critical or very important compared to reach in planning advanced TV campaigns.
However, they’re not migrating away from cable TV as quickly as non-fans.
People most commonly use a search engine to look up information.