SVOD is a more preferred source of entertainment than live TV among the US adult population.
Broadcast & Cable Articles
Almost one-quarter of Asian-Americans’ TV time in January was spent with just YouTube and Netflix.
Time spent watching TV is largely stable compared to pre-pandemic days, but how Americans engage with TV has changed.
Almost two-thirds say they listen to OTA radio all or most times when driving.
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People have mixed feelings about ads in audio streaming platforms.
Broadband-only homes tend to be younger, larger, and with slightly higher incomes than the average,
Hulu, Disney+ and HBO Max together account for an estimated 20% of teens’ video viewing time.
Latinos spend more TV time with Netflix and YouTube, combined, than with either broadcast or cable.
In a new milestone, streaming exceeded cable in share of total TV viewing time.
About 1 in 6 Millennials has used an image search tool in the past month.
Netflix and YouTube together account for more than one-eighth of total TV time.
Almost 3 in 4 consumers would buy a more expensive food and drink product over a cheaper alternative if it came from a trusted brand.
Brand and targeting are having more of an impact on short-term sales effectiveness, while the influence of reach is waning.
More than half of radio ads analyzed contain humorous elements, about twice the share of digital ads.
There’s a big jump in ownership starting at age 12, and again at age 14.
For the first time, Netflix is on top among the older bracket too.
The most cited reason for cutting the cord is that people are streaming instead.