Broadcast & Cable Charts

Fewer Than 1 in 3 Adults Have A Lot of Confidence in Tech Companies

Fewer Than 1 in 3 Adults Have A Lot of Confidence in Tech Companies

Confidence in major US institutions has dipped. This is per a recent survey from Gallup, which found that an average of one-third of US adults say they have “a great deal” or “quite a lot” of confidence in the 14 institutions analyzed, down from 36% in 2020. Nearly...

In May, People Spent More TV Time Streaming than Watching Broadcast

In May, People Spent More TV Time Streaming than Watching Broadcast

With the number of subscription video services now exceeding the number of people in the US, it’s no surprise that May 2021 data from Nielsen shows that TV households were spending more time streaming than they were watching broadcast TV. The data shows that streaming...

Broadcast Giants Absent from Youths’ Most Indispensable Networks

Broadcast Giants Absent from Youths’ Most Indispensable Networks

When given the option to choose only 5 networks they could keep, younger viewers were keener to hold on to their streaming services than broadcast TV networks. On the other hand, older viewers still found broadcast networks indispensable, per a report [download page]...

5 Points About Media Reach and Audience Demographics

5 Points About Media Reach and Audience Demographics

The shift towards digital media continues. More US adults are spending time with digital forms of media than have in the past, while, at the same time, more traditional forms of media such as broadcast TV and print newspapers are seeing a decline in usage, per...

SVOD at About 1 in 8 Live TV Viewing Minutes

SVOD at About 1 in 8 Live TV Viewing Minutes

While the percentage of US households using SVOD services has continued to rise, as has the share of households who subscribe to both pay-TV and SVOD services, SVOD's portion of live TV minutes tapered off towards the end of 2020, per data from Nielsen. Nielsen’s data...

Cord-Cutting Slows in Q3

Cord-Cutting Slows in Q3

Although pay-TV providers continue to suffer from consumers cutting the cord, the number of subscribers they shed in Q3 2020 was significantly less than it was during the same period last year. That's according to data from the Leichtman Research Group (LRG), which...

[New Report] US Media Audience Demographics: 7th Annual Edition

[New Report] US Media Audience Demographics: 7th Annual Edition

Media time is an essential element of American life. But life has been anything but routine this year. The 7th annual US Media Audience Demographics report poses the question: who's listening to, reading, or watching what? Now more than ever, access to this knowledge...

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