In a new milestone, streaming exceeded cable in share of total TV viewing time.
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Millennials Are Increasingly Using Various Methods to Search for Things Online
About 1 in 6 Millennials has used an image search tool in the past month.
Streaming Now Accounts for Almost A Third of TV Time
Netflix and YouTube together account for more than one-eighth of total TV time.
US Online and Traditional Media Advertising Outlook, 2022-2026
A comprehensive look at 10 advertising markets in the US, including some milestones to come.
4 in 10 Discover New Products and Services via TV Ads
Meanwhile, some 18% of podcast listeners ages 16 and older surveyed in Q4 said that they discovered new products and brands via ads heard during podcasts.
4 in 10 Teens Say They Don’t Have Cable, an Afterthought in Daily Video Time
30% of US teens’ daily video time is spent with Netflix, level with YouTube (30%) and way ahead of cable TV (6%).
At What Age Do Kids Start Getting Smartphones?
There’s a big jump in ownership starting at age 12, and again at age 14.
Youths’ Most Indispensable TV Sources Are All Streaming Services
For the first time, Netflix is on top among the older bracket too.
Half of Subscribers Say Streaming Has Replaced Traditional TV
The most cited reason for cutting the cord is that people are streaming instead.
What Drives Trust in Businesses and Institutions?
Technology companies are considered the most trustworthy globally.
People’s Favorite TV Shows Are Largely – and Increasingly – on Streaming Platforms
Netflix still holds a significant lead on the rest of the Big 5 services, but the gap is slowly narrowing.
Almost Half of US Broadband Households Projected to Forego MVPD Services by 2025
A little more than one-third of broadband households in the US didn’t have an MVPD service last year.
US Adults Are Most Concerned About Inflation in Grocery Prices
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Where Do People Go for Financial Advice?
Youth are more likely to turn to the internet than to a financial advisor.
Marketers Looking for Ways to Increase Email Engagement
Some will be including interactive content in the year ahead, though few expect to leverage AI.
Fewer Than 1 in 3 Adults Have A Lot of Confidence in Tech Companies
Confidence in major US institutions has dipped. This is per a recent survey from Gallup, which found that an average...
In May, People Spent More TV Time Streaming than Watching Broadcast
With the number of subscription video services now exceeding the number of people in the US, it’s no surprise that May...
Broadcast Giants Absent from Youths’ Most Indispensable Networks
When given the option to choose only 5 networks they could keep, younger viewers were keener to hold on to their...