30% of US teens’ daily video time is spent with Netflix, level with YouTube (30%) and way ahead of cable TV (6%).
Broadcast & Cable Articles
Additional categories: Broadcast & Cable | Demographics & Audiences | Digital | Industries | Media & Entertainment | Pay-TV & Cord-Cutting | Teens & Younger | Television | TV Audiences & Consumption | Video
At What Age Do Kids Start Getting Smartphones?
There’s a big jump in ownership starting at age 12, and again at age 14.
Youths’ Most Indispensable TV Sources Are All Streaming Services
For the first time, Netflix is on top among the older bracket too.
Half of Subscribers Say Streaming Has Replaced Traditional TV
The most cited reason for cutting the cord is that people are streaming instead.
What Drives Trust in Businesses and Institutions?
Technology companies are considered the most trustworthy globally.
People’s Favorite TV Shows Are Largely – and Increasingly – on Streaming Platforms
Netflix still holds a significant lead on the rest of the Big 5 services, but the gap is slowly narrowing.
Almost Half of US Broadband Households Projected to Forego MVPD Services by 2025
A little more than one-third of broadband households in the US didn’t have an MVPD service last year.
Netflix and YouTube Still the Top Video Destinations for Teens, but Others Slowly Rise
Teens’ daily video time allocated to cable TV continues to decline.
Which Media Are Recovering to Pre-COVID Ad Spend – or Exceeding It?
Ad revenues across all media are estimated to be 24% higher in 2021 than they were in 2019.
Who’s Spending Time Watching Traditional TV – And How Does It Compare with Other Platforms?
Adults ages 55+ accounted for a full 60% of total time spent with linear TV in June.
Fewer Than 1 in 3 Adults Have A Lot of Confidence in Tech Companies
Confidence in major US institutions has dipped. This is per a recent survey from Gallup, which found that an average of one-third of US adults say they have “a great deal” or “quite a lot” of confidence in the 14 institutions analyzed, down from 36% in 2020. Nearly...
In May, People Spent More TV Time Streaming than Watching Broadcast
With the number of subscription video services now exceeding the number of people in the US, it’s no surprise that May 2021 data from Nielsen shows that TV households were spending more time streaming than they were watching broadcast TV. The data shows that streaming...
E-Commerce Share of FMCG Market Grows Again
Asia accounts for almost half (45%) of all online FMCG sales.
Podcasts to Soon Account for One-Third of US Digital Audio Ad Spending
Last year was a bumper year for podcast ad spending.
US Digital Ad Spend Grew Faster Last Year Than At Any Point in the Previous 15 Years
For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
Cord-Cutting Slows in Q3
Although pay-TV providers continue to suffer from consumers cutting the cord, the number of subscribers they shed in...
![[New Report] US Media Audience Demographics: 7th Annual Edition](https://www.marketingcharts.com/wp-content/uploads/2020/12/Media-Audience-Demos-Report-Entry-2020.png)
[New Report] US Media Audience Demographics: 7th Annual Edition
Media time is an essential element of American life. But life has been anything but routine this year. The 7th annual...
Streaming Video Discovery Driven Organically; Pay-TV Relies on Ads
Although more viewers are turning to online as their default source for viewing shows, many are still opting for...