Broadcast & Cable Articles

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US Online and Traditional Media Advertising Outlook, 2022-2026

Advertising Trends, B2B, Broadcast & Cable, Classifieds, Connected Device Comparisons, Creative & Formats, Cross-Media & Traditional, Digital, Display & Rich Media, Featured, Industries, Magazines, Media & Entertainment, Mobile Phone, Newspapers, Non-mobile Connected Devices, Out-of-Home, Paid Search, Radio, Spending & Spenders, Tablet, Television, TV Advertising, Video, Videogames

A comprehensive look at 10 advertising markets in the US, including some milestones to come.

4 in 10 Discover New Products and Services via TV Ads

Advertising Trends, Boomers & Older, Broadcast & Cable, Creative & Formats, Cross-Media & Traditional, Demographics & Audiences, Digital, Industries, Media & Entertainment, Television, TV Advertising, TV Audiences & Consumption, Video, Word of Mouth, Youth & Gen X

Meanwhile, some 18% of podcast listeners ages 16 and older surveyed in Q4 said that they discovered new products and brands via ads heard during podcasts.

45th-parallel-design-maintenance-plans-ad

4 in 10 Teens Say They Don’t Have Cable, an Afterthought in Daily Video Time

Broadcast & Cable, Demographics & Audiences, Digital, Industries, Media & Entertainment, Pay-TV & Cord-Cutting, Teens & Younger, Television, TV Audiences & Consumption, Video

30% of US teens’ daily video time is spent with Netflix, level with YouTube (30%) and way ahead of cable TV (6%).

At What Age Do Kids Start Getting Smartphones?

African-American, Broadcast & Cable, Connected Device Comparisons, Cross-Media & Traditional, Demographics & Audiences, Digital, Hispanic, Household Income, Industries, Media & Entertainment, Mobile Phone, Non-mobile Connected Devices, Pay-TV & Cord-Cutting, Tablet, Technology, Teens & Younger, Television, Video, Videogames

There’s a big jump in ownership starting at age 12, and again at age 14.

Youths’ Most Indispensable TV Sources Are All Streaming Services

Broadcast & Cable, Demographics & Audiences, Digital, Industries, Media & Entertainment, Pay-TV & Cord-Cutting, Television, TV Audiences & Consumption, Video, Youth & Gen X

For the first time, Netflix is on top among the older bracket too.

Half of Subscribers Say Streaming Has Replaced Traditional TV

Broadcast & Cable, Digital, Industries, Media & Entertainment, Pay-TV & Cord-Cutting, Television, TV Audiences & Consumption, Video

The most cited reason for cutting the cord is that people are streaming instead.

What Drives Trust in Businesses and Institutions?

Automotive, Brand Loyalty & Purchase Habits, Brand-Related, Broadcast & Cable, Cross-Media & Traditional, Digital, Financial Services, Government & Politics, Industries, Media & Entertainment, Pharma & Healthcare, Social Media, Technology, Television, Video, Word of Mouth

Technology companies are considered the most trustworthy globally.

People’s Favorite TV Shows Are Largely – and Increasingly – on Streaming Platforms

Broadcast & Cable, Digital, Industries, Media & Entertainment, Pay-TV & Cord-Cutting, Television, TV Audiences & Consumption, Video

Netflix still holds a significant lead on the rest of the Big 5 services, but the gap is slowly narrowing.

Almost Half of US Broadband Households Projected to Forego MVPD Services by 2025

Broadcast & Cable, Digital, Pay-TV & Cord-Cutting, Television, Video

A little more than one-third of broadband households in the US didn’t have an MVPD service last year.

Netflix and YouTube Still the Top Video Destinations for Teens, but Others Slowly Rise

Broadcast & Cable, Demographics & Audiences, Digital, Financial Services, Industries, Mobile Phone, Pay-TV & Cord-Cutting, Retail & E-Commerce, Teens & Younger, Television, TV Audiences & Consumption, Video

Teens’ daily video time allocated to cable TV continues to decline.

Which Media Are Recovering to Pre-COVID Ad Spend – or Exceeding It?

Advertising Trends, Broadcast & Cable, Creative & Formats, Cross-Media & Traditional, Digital, Featured, Non-mobile Connected Devices, Out-of-Home, Paid Search, Social Media, Spending & Spenders, Television, TV Advertising, Video

Ad revenues across all media are estimated to be 24% higher in 2021 than they were in 2019.

Who’s Spending Time Watching Traditional TV – And How Does It Compare with Other Platforms?

African-American, Asian-American, Boomers & Older, Broadcast & Cable, Demographics & Audiences, Digital, Featured, Hispanic, Teens & Younger, Television, TV Audiences & Consumption, Video, Youth & Gen X

Adults ages 55+ accounted for a full 60% of total time spent with linear TV in June.

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B2B Event Organizers Prioritizing Attendance and Engagement

More than 7 in 10 organizers agree that their leadership team and C-suite support their in-person event strategy.

Viewers Becoming Familiar with Shoppable TV Ads

More than one-third of viewers who recall seeing QR codes in TV ads say they interacted with them.

What Might Make A Consumer Choose the More Expensive Food & Drink Product?

Almost 3 in 4 consumers would buy a more expensive food and drink product over a cheaper alternative if it came from a trusted brand.

What Drives Trust in Businesses and Institutions?

Technology companies are considered the most trustworthy globally.

People’s Favorite TV Shows Are Largely – and Increasingly – on Streaming Platforms

Netflix still holds a significant lead on the rest of the Big 5 services, but the gap is slowly narrowing.

Almost Half of US Broadband Households Projected to Forego MVPD Services by 2025

A little more than one-third of broadband households in the US didn’t have an MVPD service last year.

Broadcast & Cable Articles

Additional categories:

US Online and Traditional Media Advertising Outlook, 2022-2026

4 in 10 Discover New Products and Services via TV Ads

4 in 10 Teens Say They Don’t Have Cable, an Afterthought in Daily Video Time

At What Age Do Kids Start Getting Smartphones?

Youths’ Most Indispensable TV Sources Are All Streaming Services

Half of Subscribers Say Streaming Has Replaced Traditional TV

People’s Favorite TV Shows Are Largely – and Increasingly – on Streaming Platforms

Almost Half of US Broadband Households Projected to Forego MVPD Services by 2025

Netflix and YouTube Still the Top Video Destinations for Teens, but Others Slowly Rise

Who’s Spending Time Watching Traditional TV – And How Does It Compare with Other Platforms?

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B2B Event Organizers Prioritizing Attendance and Engagement

Viewers Becoming Familiar with Shoppable TV Ads

People’s Favorite TV Shows Are Largely – and Increasingly – on Streaming Platforms

Almost Half of US Broadband Households Projected to Forego MVPD Services by 2025

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