With the number of subscription video services now exceeding the number of people in the US, it’s no surprise that May 2021 data from Nielsen shows that TV households were spending more time streaming than they were watching broadcast TV. The data shows that streaming...
Broadcast & Cable Articles
Additional categories: Advertising Trends | Boomers & Older | Broadcast & Cable | Creative & Formats | Cross-Media & Traditional | Demographics & Audiences | Digital | Industries | Media & Entertainment | Television | TV Advertising | TV Audiences & Consumption | Video | Word of Mouth | Youth & Gen X
Broadcast Giants Absent from Youths’ Most Indispensable Networks
When given the option to choose only 5 networks they could keep, younger viewers were keener to hold on to their streaming services than broadcast TV networks. On the other hand, older viewers still found broadcast networks indispensable, per a report [download page]...
5 Points About Media Reach and Audience Demographics
The shift towards digital media continues. More US adults are spending time with digital forms of media than have in the past, while, at the same time, more traditional forms of media such as broadcast TV and print newspapers are seeing a decline in usage, per...
SVOD at About 1 in 8 Live TV Viewing Minutes
While the percentage of US households using SVOD services has continued to rise, as has the share of households who subscribe to both pay-TV and SVOD services, SVOD's portion of live TV minutes tapered off towards the end of 2020, per data from Nielsen. Nielsen’s data...
Cord-Cutting Slows in Q3
Although pay-TV providers continue to suffer from consumers cutting the cord, the number of subscribers they shed in Q3 2020 was significantly less than it was during the same period last year. That's according to data from the Leichtman Research Group (LRG), which...
[New Report] US Media Audience Demographics: 7th Annual Edition
Media time is an essential element of American life. But life has been anything but routine this year. The 7th annual US Media Audience Demographics report poses the question: who's listening to, reading, or watching what? Now more than ever, access to this knowledge...
Streaming Video Discovery Driven Organically; Pay-TV Relies on Ads
Although more viewers are turning to online as their default source for viewing shows, many are still opting for traditional TV. That said, how viewers tend to discover new shows also varies depending on the platform they are using, per a report [download page, free...
Only A Tiny Fraction of Ad Spending is Allocated to Media Focused on African Americans
The top 20 advertisers’ spend on media aimed at African Americans increased by 15.6% between 2011 and 2019, to reach a total of $3.86 billion. Even with this increase, advertising focused on African Americans represents less than 2% of the total US advertising market,...
It’s Getting Even More Expensive to Advertise During TV’s Biggest Shows
Advertisers looking to get their 30-second spot on some of the top TV shows during the 2020-21 season have likely encountered rising prices. New data from Ad Age shows that close to half of the 80 returning series tracked on the top 4 broadcast networks, as well as...
Advertisers Consider TV & Social the Most Influential Political Ad Platforms
Eyeing an increase in political advertising during the final stretch of the presidential election season, a recent survey of marketers and agencies by Advertiser Perceptions found that half planned to adjust their advertising efforts accordingly. One-third say they...
TV Universe Expands Slightly for the 2020-2021 Season
After a significant increase of 700,000 in 2019, growth in the number of TV homes in the US has been somewhat slower this year — climbing by 400,000 to reach 121 million. So finds Nielsen’s latest TV Universe estimates for the 2020-2021 season. Based on US Census...
When People Go to Watch TV Now, They’re More Likely to Turn to Digital Sources Than Pay-TV
TV viewers are spending more of their viewing time with online TV sources than they did in the past. New research [download page] from Hub Entertainment Research shows that viewers now claim that they are spending a full 60% of their total viewing time with online or...

Online Shoppers Say Facebook’s the Social Platform Most Likely to Lead Them to A Purchase
Almost half of online shoppers say they shop via social media.

The World’s 10 Most-Purchased FMCG Brands Last Year Were…
The average household buys 55 different FMCG brands a year.

Father’s Day Spending Expected to Almost Match Last Year’s Record Total
25-34-year-olds are expected to spend the most, at almost $250 per person.

Streaming Video Discovery Driven Organically; Pay-TV Relies on Ads
Although more viewers are turning to online as their default source for viewing shows, many are still opting for...

Only A Tiny Fraction of Ad Spending is Allocated to Media Focused on African Americans
The top 20 advertisers’ spend on media aimed at African Americans increased by 15.6% between 2011 and 2019, to reach a...

It’s Getting Even More Expensive to Advertise During TV’s Biggest Shows
Advertisers looking to get their 30-second spot on some of the top TV shows during the 2020-21 season have likely...