5 Points About Media Reach and Audience Demographics

5 Points About Media Reach and Audience Demographics

The shift towards digital media continues. More US adults are spending time with digital forms of media than have in the past, while, at the same time, more traditional forms of media such as broadcast TV and print newspapers are seeing a decline in usage, per...

[New Report] US Media Audience Demographics: 7th Annual Edition

[New Report] US Media Audience Demographics: 7th Annual Edition

Media time is an essential element of American life. But life has been anything but routine this year. The 7th annual US Media Audience Demographics report poses the question: who's listening to, reading, or watching what? Now more than ever, access to this knowledge...

Advertisers Consider TV & Social the Most Influential Political Ad Platforms

Advertisers Consider TV & Social the Most Influential Political Ad Platforms

Eyeing an increase in political advertising during the final stretch of the presidential election season, a recent survey of marketers and agencies by Advertiser Perceptions found that half planned to adjust their advertising efforts accordingly. One-third say they...

When People Go to Watch TV Now, They’re More Likely to Turn to Digital Sources Than Pay-TV

When People Go to Watch TV Now, They’re More Likely to Turn to Digital Sources Than Pay-TV

TV viewers are spending more of their viewing time with online TV sources than they did in the past. New research [download page] from Hub Entertainment Research shows that viewers now claim that they are spending a full 60% of their total viewing time with online or...

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