Although more viewers are turning to online as their default source for viewing shows, many are still opting for traditional TV. That said, how viewers tend to discover new shows also varies depending on the platform they are using, per a report [download page, free...
The top 20 advertisers’ spend on media aimed at African Americans increased by 15.6% between 2011 and 2019, to reach a total of $3.86 billion. Even with this increase, advertising focused on African Americans represents less than 2% of the total US advertising market,...
Advertisers looking to get their 30-second spot on some of the top TV shows during the 2020-21 season have likely encountered rising prices. New data from Ad Age shows that close to half of the 80 returning series tracked on the top 4 broadcast networks, as well as...
Eyeing an increase in political advertising during the final stretch of the presidential election season, a recent survey of marketers and agencies by Advertiser Perceptions found that half planned to adjust their advertising efforts accordingly. One-third say they...
After a significant increase of 700,000 in 2019, growth in the number of TV homes in the US has been somewhat slower this year — climbing by 400,000 to reach 121 million. So finds Nielsen’s latest TV Universe estimates for the 2020-2021 season. Based on US Census...
TV viewers are spending more of their viewing time with online TV sources than they did in the past. New research [download page] from Hub Entertainment Research shows that viewers now claim that they are spending a full 60% of their total viewing time with online or...
Three-quarters of the American public maintain a great deal (38%) or quite a lot (37%) of confidence in small business, per a recent survey from Gallup. This level of confidence has grown from two years ago when about two-thirds of US adults held the same degree of...
![Data Hub: Coronavirus and Marketing [Updated]](https://www.marketingcharts.com/wp-content/uploads/2020/07/AdPerceptions-Regional-Local-Ad-Channels-in-H2-Aug2020-300x167.png)
Let's take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we've gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses...
It is not just streaming video services whose viewing hours have increased in the wake of the COVID-19 outbreak. According to new data [press release] from The Diffusion Group (TDG), pay-TV on-demand viewing has also been on the rise. The survey of almost 2,000 adults...
When it comes to which social media platforms resonate most with US teens, the battle between Snapchat and Instagram continues. But the latest report on teens from Piper Sandler (formerly Piper Jaffray) shows that a new player - TikTok - has made its way onto the...
TV and subscription video-on-demand (SVOD) brands have been investing billions of dollars to acquire new content, with much of that investment going into creating original shows. There’s good reasoning behind this expenditure, as a new report [download page] from Hub...
Word-of-mouth remains one of the greatest influencers when it comes to where to shop and what to purchase, with almost half (47%) of consumers saying that it is a very important factor when it comes to purchasing a product. So, which brands are most likely to be...
Most new movers have purchased furniture and TVs within 12 months of moving.
Subscription revenues are expected to peak at 63.9% share of total US digital audio revenues this year.
Instagram feed posts reach about twice as many users as Stories.
Three-quarters of the American public maintain a great deal (38%) or quite a lot (37%) of confidence in small...
Let's take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of...
It is not just streaming video services whose viewing hours have increased in the wake of the COVID-19 outbreak....