It was a “down year” for offline media spending last year, but things look a little brighter in this election year.
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Multicultural Media Reportedly Accounts for Only 5% of US Marketing & Advertising Spending
The share of US marketing and advertising spend allocated to multicultural media hasn’t changed in the past 5 years.
What Matters Most to Agencies When Executing YouTube Campaigns?
Brand suitability is rising as an objective, though brand safety and ad performance continue to be paramount.
These Are Americans’ Most Common Entertainment Activities
Music is about twice as popular as spoken word audio, and non-console-based games are likewise about twice as popular as console-based games.
Where is Ad Avoidance Most Prevalent?
Many viewers say they take action to avoid ads on free with-ads video services such as YouTube.
Which Media Activities Are On the Rise, And Which Are Waning?
Podcast listening is growing, while there’s more momentum for free than paid audio and video streaming services.
Media Audiences: Which Pandemic-Driven Changes Are Here to Stay?
Certain shifts observed during the pandemic have begun to revert to earlier trends, while others are solidifying.
TV Viewers Increasingly Happy with the Amount of Content Options
Most of those with a new favorite show say it’s an older show that’s been on for several seasons already.
[New Report] US Media Audience Demographics: 10th Annual Edition
Master your media strategy with this definitive data-driven analysis of major media audiences, the 10th edition of our popular report.
Which Marketing Channels Are Rising and Falling in Importance for DTC Brands?
Social media influencers are a mainstay while, interestingly, linear TV appears to be on the rise.
Youth Don’t Think Ads on TV Are That Effective, Regardless of Linear or Streaming
Email is considered the most effective overall, ahead of ads on live TV, streamed shows, and direct mail.
The US’ Pay-TV Penetration Rate Continues to Fall
Some 64% of TV households subscribe to pay-TV, down from 78% in 2018.
How Do Journalists Feel About PR Pros?
Only about one-third consider company PR pros to be credible sources for their reporting.
How is Signal Loss Impacting Ad Spending Plans?
More than 3 in 4 ad buyers are adjusting their programmatic vs. direct strategies.
Brands Aren’t Just Targeting Young People with Influencers
Youth are still the predominant target for influencers, but as the industry matures, the target audience may be shifting.
Media Audiences: Which Pandemic-Driven Changes Are Here to Stay?
Certain shifts observed during the pandemic have begun to revert to earlier trends, while others are solidifying.
TV Viewers Increasingly Happy with the Amount of Content Options
Most of those with a new favorite show say it’s an older show that’s been on for several seasons already.
[New Report] US Media Audience Demographics: 10th Annual Edition
Master your media strategy with this definitive data-driven analysis of major media audiences, the 10th edition of our popular report.