Advertisers think content-led campaigns are best for brand engagement, while agencies see the benefits of changing perceptions.
Television Articles
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Advertisers Rate Their Most Effective Media Types Across Upper- and Lower-Funnel Goals
Digital video is perceived to be a strong performer, particularly in the early stages of the funnel.
Youths’ Most Indispensable TV Sources Are All Streaming Services
For the first time, Netflix is on top among the older bracket too.
Forecast: Fewer Than Half of US Households to Have Traditional Pay-TV Next Year
By 2026, only slightly more than 4 in 10 US households are forecast to have a traditional pay-TV subscription.
People Are Watching Movies More Frequently Through Streaming Subscriptions Than Pay-TV
Almost half of US adults reported watching movies through online subscriptions either every day or several times a week.
OTC Healthcare Ad Spend to Keep Growing This Year and Next: Shift to Digital Continues
OTC brands are expected to allocate 49% of their ad budgets to digital by 2023.
Linear TV Enjoys Slight Bounce Back in the US
44% of respondents last year said they saw themselves watching linear TV in 5 years, up from 34% the year prior.
Digital Ad Spend Forecast to Double Linear TV This Year
Digital is expected to account for 55.5% of total global ad spend in 2022.
Americans’ Screen Time Activities Evolve Away from TV & Movies
3 in 10 Americans are spending less time watching traditional TV and movies because of other screen options.
Humorous Ads Are on the Decline; Most Common on TV
Only one-third of ads across media incorporate some sort of humor.
![Super Bowl 2022 Data [Updated]](https://www.marketingcharts.com/wp-content/uploads/2022/02/AcuityAds-10-Most-Viewed-Super-Bowl-56-Video-Ads-Feb2022-300x168.png)
Super Bowl 2022 Data [Updated]
A look at Super Bowl viewership and advertising.
AVOD Viewership Continues to Rise
Nearly half of TV viewers use an AVOD service.
What’s The Most Over-Used Buzzword in Advertising?
It’s not “cookieless” – although if you guessed that you’d have quite a lot of company.
B2B Marketers Intend to Implement Separate ABM Metrics, but Face Obstacles
6 in 10 B2B marketers intend to implement separate ABM measurement and analysis in the next year.
What Are Retailers Finding Tough About Customer Acquisition?
Retailers are looking to move beyond a reliance on Meta and Google.
Linear TV Enjoys Slight Bounce Back in the US
44% of respondents last year said they saw themselves watching linear TV in 5 years, up from 34% the year prior.
Digital Ad Spend Forecast to Double Linear TV This Year
Digital is expected to account for 55.5% of total global ad spend in 2022.
Americans’ Screen Time Activities Evolve Away from TV & Movies
3 in 10 Americans are spending less time watching traditional TV and movies because of other screen options.