Pay-TV & Cord-Cutting Charts

The State of Traditional TV: Updated With Q3 2020 Data

The State of Traditional TV: Updated With Q3 2020 Data

It's been 6 months and an ongoing pandemic since our last traditional TV update, but it's time for us to dive into viewing patterns again. Let's explore some findings from the latest quarterly Total Audience report [download page] from Nielsen, this time covering data...

Almost 6 in 10 Watch Ad-Supported Streaming Services

Almost 6 in 10 Watch Ad-Supported Streaming Services

The portion of US consumers who watch ad-supported streaming services has risen 70% year-over-year (y-o-y). This is per recent data [download page] from Hub Entertainment Research showing that, since the start of the pandemic and a resulting rise in SVOD...

This is the Extent of Pay-TV Cord-Cutting in the Past Few Years

This is the Extent of Pay-TV Cord-Cutting in the Past Few Years

Since 2015, the percentage of US adults who say they receive TV via cable or satellite at home has decreased by more than one-quarter (26%), dropping from 76% in 2015 to 56% in 2021. This is per data from Pew Research Center that also shows that younger adults are the...

Cord-Cutting Intent Jumps

Cord-Cutting Intent Jumps

Although many households have chosen to use subscription video-on-demand (SVOD) services alongside their pay-TV subscription, the share of households that are planning to cut the cord is on the rise. A recent report [download page] from The Trade Desk reveals that 27%...

5 Points About Media Reach and Audience Demographics

5 Points About Media Reach and Audience Demographics

The shift towards digital media continues. More US adults are spending time with digital forms of media than have in the past, while, at the same time, more traditional forms of media such as broadcast TV and print newspapers are seeing a decline in usage, per...

Cord-Cutting Slows in Q3

Cord-Cutting Slows in Q3

Although pay-TV providers continue to suffer from consumers cutting the cord, the number of subscribers they shed in...

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