Streaming video penetration was also relatively flat during Q1.
30% of US teens’ daily video time is spent with Netflix, level with YouTube (30%) and way ahead of cable TV (6%).
There’s a big jump in ownership starting at age 12, and again at age 14.
Netflix could have three-quarters of a billion viewers tuning in monthly by 2025.
For the first time, Netflix is on top among the older bracket too.
By 2026, only slightly more than 4 in 10 US households are forecast to have a traditional pay-TV subscription.
Almost half of US adults reported watching movies through online subscriptions either every day or several times a week.
44% of respondents last year said they saw themselves watching linear TV in 5 years, up from 34% the year prior.
The most cited reason for cutting the cord is that people are streaming instead.
Netflix still holds a significant lead on the rest of the Big 5 services, but the gap is slowly narrowing.
A little more than one-third of broadband households in the US didn’t have an MVPD service last year.
Teens’ daily video time allocated to cable TV continues to decline.
Asia accounts for almost half (45%) of all online FMCG sales.
Last year was a bumper year for podcast ad spending.
For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
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