Netflix still holds a significant lead on the rest of the Big 5 services, but the gap is slowly narrowing.
Pay-TV & Cord-Cutting Charts
Almost Half of US Broadband Households Projected to Forego MVPD Services by 2025
A little more than one-third of broadband households in the US didn’t have an MVPD service last year.
Netflix and YouTube Still the Top Video Destinations for Teens, but Others Slowly Rise
Teens’ daily video time allocated to cable TV continues to decline.
Streaming Services Now Firmly Ensconced As the Public’s Default TV Viewing Option
More than half (55%) of US TV viewers surveyed say that they default to online sources to watch TV.
Almost Half of OTT Viewing Households Have HHI of At Least $75K
Not surprisingly, youth and Gen Xers are heavily featured in OTT households.
Even with Multitudes of Options, Viewers Find it Hard to Find Good TV Shows to Watch
Many also find it difficult to figure out which service has everything they want to watch.
The State of Traditional TV: Updated With Q3 2020 Data
It's been 6 months and an ongoing pandemic since our last traditional TV update, but it's time for us to dive into viewing patterns again. Let's explore some findings from the latest quarterly Total Audience report [download page] from Nielsen, this time covering data...
Almost 6 in 10 Watch Ad-Supported Streaming Services
The portion of US consumers who watch ad-supported streaming services has risen 70% year-over-year (y-o-y). This is per recent data [download page] from Hub Entertainment Research showing that, since the start of the pandemic and a resulting rise in SVOD...
This is the Extent of Pay-TV Cord-Cutting in the Past Few Years
Since 2015, the percentage of US adults who say they receive TV via cable or satellite at home has decreased by more than one-quarter (26%), dropping from 76% in 2015 to 56% in 2021. This is per data from Pew Research Center that also shows that younger adults are the...
Cord-Cutting Intent Jumps
Although many households have chosen to use subscription video-on-demand (SVOD) services alongside their pay-TV subscription, the share of households that are planning to cut the cord is on the rise. A recent report [download page] from The Trade Desk reveals that 27%...
5 Points About Media Reach and Audience Demographics
The shift towards digital media continues. More US adults are spending time with digital forms of media than have in the past, while, at the same time, more traditional forms of media such as broadcast TV and print newspapers are seeing a decline in usage, per...
Only 1 in 3 People in the US Say They’ll Be Watching Traditional TV in 5 Years
Despite data that shows that people are watching more TV than usual during the pandemic, there has been an overall and steady decline in traditional TV viewing in the past few years. In fact, a report [download page] from AudienceProject has found that just 59% of US...
Social Media Forecast to Overtake TV in Ad Spend This Year
Global ad spend is expected to grow by 9.1% year-over-year.
Consumers Looking for Humorous Messaging from Brands
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
3 in 4 Adults Are Concerned About Data Privacy with Online Ad Targeting
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
Cord-Cutting Slows in Q3
Although pay-TV providers continue to suffer from consumers cutting the cord, the number of subscribers they shed in...
Video Entertainment Brands Relying More on Digital Ad Spend As Competition Intensifies
In a year when the COVID-19 pandemic has had a negative impact on global ad spend almost across the board, video...
Streaming Video Discovery Driven Organically; Pay-TV Relies on Ads
Although more viewers are turning to online as their default source for viewing shows, many are still opting for...