Streaming video penetration was also relatively flat during Q1.
Pay-TV & Cord-Cutting Articles
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4 in 10 Teens Say They Don’t Have Cable, an Afterthought in Daily Video Time
30% of US teens’ daily video time is spent with Netflix, level with YouTube (30%) and way ahead of cable TV (6%).
At What Age Do Kids Start Getting Smartphones?
There’s a big jump in ownership starting at age 12, and again at age 14.
Just How Big is Netflix’s Reach?
Netflix could have three-quarters of a billion viewers tuning in monthly by 2025.
Youths’ Most Indispensable TV Sources Are All Streaming Services
For the first time, Netflix is on top among the older bracket too.
Forecast: Fewer Than Half of US Households to Have Traditional Pay-TV Next Year
By 2026, only slightly more than 4 in 10 US households are forecast to have a traditional pay-TV subscription.
People Are Watching Movies More Frequently Through Streaming Subscriptions Than Pay-TV
Almost half of US adults reported watching movies through online subscriptions either every day or several times a week.
Linear TV Enjoys Slight Bounce Back in the US
44% of respondents last year said they saw themselves watching linear TV in 5 years, up from 34% the year prior.
Half of Subscribers Say Streaming Has Replaced Traditional TV
The most cited reason for cutting the cord is that people are streaming instead.
People’s Favorite TV Shows Are Largely – and Increasingly – on Streaming Platforms
Netflix still holds a significant lead on the rest of the Big 5 services, but the gap is slowly narrowing.
Almost Half of US Broadband Households Projected to Forego MVPD Services by 2025
A little more than one-third of broadband households in the US didn’t have an MVPD service last year.
Netflix and YouTube Still the Top Video Destinations for Teens, but Others Slowly Rise
Teens’ daily video time allocated to cable TV continues to decline.
E-Commerce Share of FMCG Market Grows Again
Asia accounts for almost half (45%) of all online FMCG sales.
Podcasts to Soon Account for One-Third of US Digital Audio Ad Spending
Last year was a bumper year for podcast ad spending.
US Digital Ad Spend Grew Faster Last Year Than At Any Point in the Previous 15 Years
For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
The State of Traditional TV: Updated With Q3 2020 Data
It's been 6 months and an ongoing pandemic since our last traditional TV update, but it's time for us to dive into...
Almost 6 in 10 Watch Ad-Supported Streaming Services
The portion of US consumers who watch ad-supported streaming services has risen 70% year-over-year (y-o-y). This is...
This is the Extent of Pay-TV Cord-Cutting in the Past Few Years
Since 2015, the percentage of US adults who say they receive TV via cable or satellite at home has decreased by more...