Master your media strategy with this definitive data-driven analysis of major media audiences, the 9th edition of our popular report.
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Pay-TV & Cord-Cutting Articles
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Cost is a Critical Factor in the Video Streaming Market
Cost is the single most important reason why people drop services – and it’s also the one that most take into account when subscribing.
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The Typical Household Has Added Another Video Streaming Subscription over the Past Year
The average US household subscribed to more than 5 video streaming services during Q3.
Live Sports May Not Be That Critical in Preventing Pay-TV Churn, After All
Only 8% would definitely cut the cord if their favorite live TV sport moved exclusively to streaming.
Tracking the Growth of Broadband-Only TV Homes
Broadband-only homes tend to be younger, larger, and with slightly higher incomes than the average,
Most TV Viewers Say They’re Tolerant of Ads
More than 1 in 4 who watch AVOD/FAST services say that they do so because they’re willing to watch ads for the content, but not pay for it.
New Movers Are Open to New Brands
Good reviews, better prices, and recommendations are likely to move the needle for new movers.
Netflix Clings to Lead in Teens’ Video Time Amid Streaming Competition
Hulu, Disney+ and HBO Max together account for an estimated 20% of teens’ video viewing time.
Forecast: More Households Will Not Pay for Traditional TV Next Year Than Will (With A Caveat)
This forecast excludes vMVPDs. Including them leaves pay-TV subscribers ahead of non-subscribers for at least the next few years.
Latinos’ TV Time Swings to Streaming
Latinos spend more TV time with Netflix and YouTube, combined, than with either broadcast or cable.
Live TV is the Default Viewing Source for Just 1 in 8 Young Americans
Almost 4 in 10 turn on Netflix first when they want to watch something.
More People Seem Willing to Pay to Stream Movies At Home
4 in 10 would pay $30 to stream a movie at the same time it’s released in theaters, up from a third last year.
What Are the Most Important Features of a Social Media Platform for Marketing and Advertising?
Community engagement and interaction features are important to marketers.
Americans’ Alcohol Preferences Remain Relatively Steady, Though Liquor Overtakes Wine
Middle-aged Americans are equally as likely to consume liquor as beer the most.
Exclusive Content Proves A Big Draw for SVOD Subscriptions
SVOD is a more preferred source of entertainment than live TV among the US adult population.
New Movers Are Open to New Brands
Good reviews, better prices, and recommendations are likely to move the needle for new movers.
Netflix Clings to Lead in Teens’ Video Time Amid Streaming Competition
Hulu, Disney+ and HBO Max together account for an estimated 20% of teens’ video viewing time.
Forecast: More Households Will Not Pay for Traditional TV Next Year Than Will (With A Caveat)
This forecast excludes vMVPDs. Including them leaves pay-TV subscribers ahead of non-subscribers for at least the next few years.