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Pay-TV Viewers Account For Half of OTT Viewing Hours

Pay-TV Viewers Account For Half of OTT Viewing HoursHowever, households that have cut the cord watch twice as many hours of OTT video on average.July 12, 2019

There is no doubt that OTT has made its mark on video viewing in the US and is at least partly responsible for households cutting the cord. However, cable and satellite providers need not feel threatened by OTT, considering that Comscore’s latest The State... READ MORE
OTT Video Penetration Continues to Reach New Heights

OTT Video Penetration Continues to Reach New HeightsOTT now reaches two-thirds of US households with WiFi.July 8, 2019

Some 64 million US households use OTT, which now reaches two-thirds (66%) of homes with WiFi. Nonetheless, while OTT streaming continues to rise, its growth has slowed, with only 7% year-over-year (y-o-y) growth in March 2019 compared to the 17% y-o-y growth... READ MORE
Pay-TV Services Still Lag in Customer Satisfaction

Pay-TV Services Still Lag in Customer SatisfactionMeanwhile, video streaming services continue to garner higher satisfaction rates.June 20, 2019

Video streaming continues to gain a competitive edge on traditional TV. Earlier this year, a study found that more US consumers subscribe to a video streaming service than to pay-TV. Adding fuel to the fire, now a new report [download page] from the American... READ MORE
Asian-Americans Have Strong Purchasing Power. How Can Marketers Reach Them?

Asian-Americans Have Strong Purchasing Power. How Can Marketers Reach Them?The majority of Asian-Americans have made at least one purchase online in the past 12 months. May 24, 2019

Reaching the $1 trillion mark in 2018, Asian-American spending power is impressive, to say the least. With data from a recent report [download page] from Nielsen predicting that Asian-Americans’ spending power will reach $1.3 trillion in just 4 years,... READ MORE
More Than One-Quarter of Cord-Nevers Plan on Subscribing to Pay TV

More Than One-Quarter of Cord-Nevers Plan on Subscribing to Pay TVThe desire to channel surf is a surprising allure for some of this group.April 26, 2019

A significant contributor to the declining pay-TV penetration in the US is the presence of people who have never signed up in the first place – and that group numbers 31 million Americans, per new figures [press release] published by GfK. But among... READ MORE
Among Traditional TV Genres, Cable Dramas See the Largest Lift From Digital

Among Traditional TV Genres, Cable Dramas See the Largest Lift From DigitalProgramming from the four major broadcasters is largely viewed live - particularly comedy/talk shows.April 25, 2019

Despite data that shows younger Americans are watching less traditional television, when they do watch traditional TV content they spend quite a bit of time watching it live. A recent Nielsen report has revealed that for viewers age 18-34, two-thirds (66%)... READ MORE
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