The number of US households that stream OTT has continued to rise over the past few years, with the percentage of adults that subscribe to a streaming video service now exceeding those who subscribe to pay-TV. Indeed, the share of adult TV content viewers who stream...
Pay-TV & Cord-Cutting Articles
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Cord-Cutting Shows No Sign of Slowing Down
Pay-TV subscribers are continuing to cut or, at the very least, shave the cord at a relatively steady rate. A recent survey [subscription required] by TDG of adult broadband users that subscribe to MVPD services found that some 13% of respondents say they are likely...
What Drives Viewers to Choose Their Default Source for Watching TV?
The days of consumers turning to one source to access their favorite shows are gone, as now the average US consumer watches shows and movies through more than four different sources. But which sources are people turning to first and what compels them to do so? A...
TV Universe Adds 700K Homes for the Upcoming 2019-2020 Season
After only increasing by 300,000 in 2018, the number of TV homes in the US has grown by 700,000 this year, reaching 120.6 million for the upcoming 2019-2020 season, according to Nielsen’s latest TV Universe estimates. An estimated 307.3 million Americans aged 2 and...
The TV is Far From Being Youths’ Primary Medium for Entertainment
Although half of US adults report watching online video daily, this number jumps considerably when looking at younger adults. A recent study [download page] by Manatt-Vorhaus reveals that two-thirds (67%) of younger US adults (ages 18-34) say they watch online video...
Pay-TV Viewers Account For Half of OTT Viewing Hours
There is no doubt that OTT has made its mark on video viewing in the US and is at least partly responsible for households cutting the cord. However, cable and satellite providers need not feel threatened by OTT, considering that Comscore’s latest The State of OTT...
OTT Video Penetration Continues to Reach New Heights
Some 64 million US households use OTT, which now reaches two-thirds (66%) of homes with WiFi. Nonetheless, while OTT streaming continues to rise, its growth has slowed, with only 7% year-over-year (y-o-y) growth in March 2019 compared to the 17% y-o-y growth it...
Pay-TV Services Still Lag in Customer Satisfaction
Video streaming continues to gain a competitive edge on traditional TV. Earlier this year, a study found that more US consumers subscribe to a video streaming service than to pay-TV. Adding fuel to the fire, now a new report [download page] from the American Customer...
Asian-Americans Have Strong Purchasing Power. How Can Marketers Reach Them?
Reaching the $1 trillion mark in 2018, Asian-American spending power is impressive, to say the least. With data from a recent report [download page] from Nielsen predicting that Asian-Americans' spending power will reach $1.3 trillion in just 4 years, this is a...
More Than One-Quarter of Cord-Nevers Plan on Subscribing to Pay TV
A significant contributor to the declining pay-TV penetration in the US is the presence of people who have never signed up in the first place - and that group numbers 31 million Americans, per new figures [press release] published by GfK. But among these...
Among Traditional TV Genres, Cable Dramas See the Largest Lift From Digital
Despite data that shows younger Americans are watching less traditional television, when they do watch traditional TV content they spend quite a bit of time watching it live. A recent Nielsen report has revealed that for viewers age 18-34, two-thirds (66%) of their...
The US Pay-TV Subscriber Churn Rate Has Now Doubled For 3 Consecutive Years
The top pay-TV providers in the US — representing close to 95% of the market — have seen their percentage of lost subscribers double year-over-year for three consecutive years now, according to a MarketingCharts analysis of data from Leichtman Research Group (LRG). In...
CPG Advertisers Are Spreading Their Retail Media Spending Across Several Networks
The biggest challenge in working with RMNs among the brand advertisers surveyed is a lack of collaboration with retailers.
Global Media Price Inflation to Dip Slightly This Year
While TV ad inflation is projected to grow this year on a global scale, TV will remain in a deflationary environment in the US.
What Are the Most Popular Event Types Targeted to Prospects?
Community or networking events along with brand pop-up events are favored in both the US and UK.
More People Seem Willing to Pay to Stream Movies At Home
4 in 10 would pay $30 to stream a movie at the same time it’s released in theaters, up from a third last year.
Sports Fans Are Also Cutting the Cord
However, they’re not migrating away from cable TV as quickly as non-fans.
The US Video Streaming Market May Have Reached “Peak Stacking”
Streaming video penetration was also relatively flat during Q1.