As internet-connected devices proliferate and streaming services grow in popularity, it's easy to assume that TV viewing has become an individual pastime. But the reality is that just about half (48%) of TV or video total viewing time in the US is still done in groups...
Pay-TV & Cord-Cutting Articles
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Parents Show Above-Average Adoption of Subscription Services
It seems today almost any item can be purchased on a subscription basis, and this might be appealing for busy parents. Indeed parents with kids under the age of 18 are more likely than non-parents to subscribe to a service across every single category, according to a...
Where Pay-TV Measures Up – And Doesn’t – With Streaming Services
Pay-TV penetration is gradually falling every year from its peak in 2010, and streaming services likely have a large role to play. New data [pdf] from The Hollywood Reporter (THR) and Morning Consult reveals that among people who stopped subscribing to a cable or...
Milestone: Netflix Tops Live TV As The Destination For Viewers’ Favorite Shows
It's the era of peak TV, and it looks like Netflix is winning the content wars over traditional TV. In its latest annual Conquering Content study [excerpt download page], Hub Entertainment Research finds that TV viewers are becoming pickier about the shows they try,...
Pay-TV Penetration Continues Its Slow Descent From 2010’s Peak
Pay-TV penetration in the US continues its decline, though it's by no means a drastic drop. The latest annual survey figures from Leichtman Research Group (LRG) indicate that 78% of TV households in the US subscribe to some type of pay-TV service. That's down only a...
US Consumers’ Attitudes Split on TV Advertising; No Effect Seen on Service Choice
Broadband consumers in the US are as likely to not mind advertising on TV (36.7%) as they are to dislike it (36.5%), according to a Q3 2018 survey from Ampere Analysis. The relative acceptance of advertising on TV among consumers in the US (and UK) stands in contrast...
Subscription Video-on-Demand Services Get High Marks For Their Content
Ad-free subscription services are rated more highly for their user experience than pay-TV providers, and also get higher marks for their content quality and variety, according to a survey [pdf] commissioned by the IAB. Not surprisingly, pay-TV providers had the lowest...
Pay-TV Cord-Cutting Slightly Eases Again in Q2 As vMVPD Subs Grow, But Losses Are Mounting
Pay-TV providers continue to face cord-cutting behavior from consumers, but Q2 2018 - just like Q1 - turned out to be slightly less painful again than in the year-earlier period. That's according to data from the Leichtman Research Group (LRG), which found the major...
Most TV Households Report Having Both A Pay-TV And A Streaming Video Service
More than two-thirds (69%) of US households have a subscription video-on-demand (SVOD) service from one of the major players, up from 64% last year, 59% in 2016, and 52% in 2015. That's according to the latest annual survey on the topic from the Leichtman Research...
The Pay-TV Industry is Benefiting from Subscribers’ Inertia
Cord-cutting is a big story these days - and rightly so. That makes it rare to hear about people who are "loyal" to the cord. But in a new report, GfK provides a reminder that fully 71% of all US consumers not only have a pay-TV service but also have no plans to drop...
Connected TV Device Penetration Has Reportedly Tripled Since 2010
The penetration of internet-connected TV devices - including connected smart TVs, stand-alone streaming devices (such as Roku or Apple TV), connected video game systems and/or connected Blu-ray players - has tripled in US TV homes between 2010 and now, according to...
These Are the Highest-Ranking Brands With American Adults
What do you get when you mix consumer perceptions of a brand's quality, value, satisfaction, and reputation, along with impressions of the brand and propensity to recommend it? Overall brand health, per YouGov's BrandIndex, which has released a list of the brands that...
Good News and Bad News for CEO Perceptions of CMOs
CEOs have mixed views on their relationship with their CMOs.
US Adults’ Attitudes to Advertising Appear to be Worsening
A slight majority (53%) of US adults think that ads are a waste of time.
9 in 10 US Adults Now Own A Smartphone
There have been marked increases in smartphone ownership among older adults and Hispanic adults.
Just How Big is Netflix’s Reach?
Netflix could have three-quarters of a billion viewers tuning in monthly by 2025.
Youths’ Most Indispensable TV Sources Are All Streaming Services
For the first time, Netflix is on top among the older bracket too.
Forecast: Fewer Than Half of US Households to Have Traditional Pay-TV Next Year
By 2026, only slightly more than 4 in 10 US households are forecast to have a traditional pay-TV subscription.