Pay-TV & Cord-Cutting Articles

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Parents Show Above-Average Adoption of Subscription Services

Parents Show Above-Average Adoption of Subscription Services

It seems today almost any item can be purchased on a subscription basis, and this might be appealing for busy parents. Indeed parents with kids under the age of 18 are more likely than non-parents to subscribe to a service across every single category, according to a...

Milestone: Netflix Tops Live TV As The Destination For Viewers’ Favorite Shows

Milestone: Netflix Tops Live TV As The Destination For Viewers’ Favorite Shows

It's the era of peak TV, and it looks like Netflix is winning the content wars over traditional TV. In its latest annual Conquering Content study [excerpt download page], Hub Entertainment Research finds that TV viewers are becoming pickier about the shows they try,...

These Are the Highest-Ranking Brands With American Adults

These Are the Highest-Ranking Brands With American Adults

What do you get when you mix consumer perceptions of a brand's quality, value, satisfaction, and reputation, along with impressions of the brand and propensity to recommend it? Overall brand health, per YouGov's BrandIndex, which has released a list of the brands that...

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