Social TV & Multi-Screening Articles

Google’s Top Trending Searches of 2019 and Other Year-in-Review Lists

Google’s Top Trending Searches of 2019 and Other Year-in-Review Lists

It’s that time of the year again, for the most special of retrospections… year-in-review lists. Google’s top trending searches of 2019 show that globally cricket, soccer and the newest iPhone were atop our minds this year, while in the US newly-launched streaming...

What Factors Drive Attention to Smartphone Ads?

What Factors Drive Attention to Smartphone Ads?

Factors such as brand familiarity and interesting creative are equally motivating for individuals to pay attention to advertisements on their smartphones, according to a recent Aki Technologies survey of 1000 US adult consumers. Not too surprisingly, though, these...

Google’s Top Trending Searches of 2017, and Other Year-in-Review Lists

Google’s Top Trending Searches of 2017, and Other Year-in-Review Lists

It's that time of the year: a special kind of retrospection - year-in-review lists. And Google's top-trending searches in the US reveal that 2017 wasn't exactly the happiest year on record, as the list is dotted with disasters, both natural and human... Whereas a big...

What Are Women’s Favorite Movie Genres to Watch on TV?

What Are Women’s Favorite Movie Genres to Watch on TV?

Moms love action and men watch romance. Surprised? A new study from Adobe Digital Insights (ADI) finds that some stale stereotypes simply don't apply. Mothers watch Crime and Action movies more regularly than Romance ones, while many men often watch Musicals and...

TV Everywhere Awareness, Adoption Rising

TV Everywhere Awareness, Adoption Rising

Pay-TV users' adoption of TV Everywhere (TVE) services is reaching new heights, reports TiVo in its latest quarterly analysis [download page] of pay-TV and video trends. In its survey of almost 3,100 adults in the US and Canada, TiVo found more than one-third (34.7%)...

Super Bowl 2017 Data [Updated]

Super Bowl 2017 Data [Updated]

It was a thrilling Super Bowl comeback. But how about the ads? Which brands fared best in the post-game analyses that continue to roll in? Here's a look at some of the winners and losers, mostly from research examining the digital reverberation or impact of the...

Social Media Represents One-Quarter of Adult Women’s Total Media Time

Social Media Represents One-Quarter of Adult Women’s Total Media Time

Among American adults, women allocate a greater share of their media time to social than any other demographic group, according to a report [download page] from Nielsen. In fact, the more than 6-and-a-half hours per week they spent with social in Q3 2016 equated to...

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