Almost 6 in 10 connected multicultural adults listen to podcasts on at least a monthly basis.
Social TV & Multi-Screening Articles
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Majority of US Households Said to be SVOD “Super Stackers”
More Americans are “stacking” subscription video-on-demand services (SVOD). While 84% of internet users have access to at least one content streaming service, more than half (52%) say they have access to three or more, up from 48% last year. This comes from a survey...
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Google’s Top Trending Searches of 2019 and Other Year-in-Review Lists
It’s that time of the year again, for the most special of retrospections… year-in-review lists. Google’s top trending searches of 2019 show that globally cricket, soccer and the newest iPhone were atop our minds this year, while in the US newly-launched streaming...
What TV-Related Content Are Social Media Users Engaging With?
Social media has in some cases become the equivalent to the office water cooler in the ’90s, where everyone would eagerly gather around and discuss the latest episode of Seinfeld. Indeed, almost three-quarters (73%) of social network users say they engage with...
What Factors Drive Attention to Smartphone Ads?
Factors such as brand familiarity and interesting creative are equally motivating for individuals to pay attention to advertisements on their smartphones, according to a recent Aki Technologies survey of 1000 US adult consumers. Not too surprisingly, though, these...
TV Viewing Remains a Social Activity
As internet-connected devices proliferate and streaming services grow in popularity, it's easy to assume that TV viewing has become an individual pastime. But the reality is that just about half (48%) of TV or video total viewing time in the US is still done in groups...
Google’s Top Trending Searches of 2017, and Other Year-in-Review Lists
It's that time of the year: a special kind of retrospection - year-in-review lists. And Google's top-trending searches in the US reveal that 2017 wasn't exactly the happiest year on record, as the list is dotted with disasters, both natural and human... Whereas a big...
What Are Women’s Favorite Movie Genres to Watch on TV?
Moms love action and men watch romance. Surprised? A new study from Adobe Digital Insights (ADI) finds that some stale stereotypes simply don't apply. Mothers watch Crime and Action movies more regularly than Romance ones, while many men often watch Musicals and...
TV Everywhere Awareness, Adoption Rising
Pay-TV users' adoption of TV Everywhere (TVE) services is reaching new heights, reports TiVo in its latest quarterly analysis [download page] of pay-TV and video trends. In its survey of almost 3,100 adults in the US and Canada, TiVo found more than one-third (34.7%)...
![Super Bowl 2017 Data [Updated]](https://www.marketingcharts.com/wp-content/uploads/2017/02/Unruly-Most-Shared-Ads-of-Super-Bowl-2017-Feb2017.png)
Super Bowl 2017 Data [Updated]
It was a thrilling Super Bowl comeback. But how about the ads? Which brands fared best in the post-game analyses that continue to roll in? Here's a look at some of the winners and losers, mostly from research examining the digital reverberation or impact of the...
Social Media Represents One-Quarter of Adult Women’s Total Media Time
Among American adults, women allocate a greater share of their media time to social than any other demographic group, according to a report [download page] from Nielsen. In fact, the more than 6-and-a-half hours per week they spent with social in Q3 2016 equated to...
Vast Majority of Consumers Report Engaging in TV-Related Second Screening
TV multitasking has been on the rise in recent years, though it doesn't always involved activities related to the programming. A recent report [pdf] from Ericsson ConsumerLab, however, suggests that a large proportion of video consumers worldwide engage in TV-related...
B2B Demand Gen Marketers to Increasingly Prioritize High-Quality Lead Programs
Lead nurturing is also set to be prioritized more in the coming year, while content syndication falls out of favor.
4 in 10 US Consumers Want Better Pricing in Exchange for Their Loyalty
The top reason why shoppers have switched away from a brand they used to be loyal to is because of cost considerations.
CMOs’ Budget Outlook Appears to Have Rebounded from Earlier This Year
CMOs are more likely to be reporting revenue increases and to be expecting budget growth.
TV Multitasking, Binge Viewing Increasingly Widespread
More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10...
Desktops and Laptops Decline To A Minority of Premium Digital Video Ad Views
Source: FreeWheel [download page] Notes: Desktops and laptops accounted for just 40% share of premium video ad views...
How Do “Overlooked” Gen Xers Feel About Advertising?
Gen X is the most influential generation, says Yahoo in a new study, but it's also somewhat forgotten about, as...