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Google’s Top Trending Searches of 2017, and Other Year-in-Review Lists

Google’s Top Trending Searches of 2017, and Other Year-in-Review ListsA variety of top trending searches, social media topics, and entertainment choices.December 20, 2017

It’s that time of the year: a special kind of retrospection – year-in-review lists. And Google’s top-trending searches in the US reveal that 2017 wasn’t exactly the happiest year on record, as the list is dotted with disasters, both... READ MORE
What Are Women’s Favorite Movie Genres to Watch on TV?

What Are Women’s Favorite Movie Genres to Watch on TV?Stereotypes don't apply. Plus, many are distracted while watching TV.October 12, 2017

Moms love action and men watch romance. Surprised? A new study from Adobe Digital Insights (ADI) finds that some stale stereotypes simply don’t apply. Mothers watch Crime and Action movies more regularly than Romance ones, while many men often watch... READ MORE
TV Everywhere Awareness, Adoption Rising

TV Everywhere Awareness, Adoption RisingMore than one-quarters of TVE viewers say they're using these apps on a daily basis. September 28, 2017

Pay-TV users’ adoption of TV Everywhere (TVE) services is reaching new heights, reports TiVo in its latest quarterly analysis [download page] of pay-TV and video trends. In its survey of almost 3,100 adults in the US and Canada, TiVo found more than... READ MORE
Super Bowl 2017 Data [Updated]

Super Bowl 2017 Data [Updated]Who won Super Bowl advertising? Depends who you ask...February 17, 2017

It was a thrilling Super Bowl comeback. But how about the ads? Which brands fared best in the post-game analyses that continue to roll in? Here’s a look at some of the winners and losers, mostly from research examining the digital reverberation or... READ MORE
Social Media Represents One-Quarter of Adult Women’s Total Media Time

Social Media Represents One-Quarter of Adult Women’s Total Media TimeSurprise! Gen Xers are heavier social media users than Millennials.January 25, 2017

Among American adults, women allocate a greater share of their media time to social than any other demographic group, according to a report [download page] from Nielsen. In fact, the more than 6-and-a-half hours per week they spent with social in Q3 2016... READ MORE
Vast Majority of Consumers Report Engaging in TV-Related Second Screening

Vast Majority of Consumers Report Engaging in TV-Related Second ScreeningLive TV continues to capture the largest share of video time, though short video clips are on the rise.November 16, 2016

TV multitasking has been on the rise in recent years, though it doesn’t always involved activities related to the programming. A recent report [pdf] from Ericsson ConsumerLab, however, suggests that a large proportion of video consumers worldwide... READ MORE

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