Social TV & Multi-Screening Articles

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Digital | Social TV & Multi-Screening | Television | Video

13 Marketing Stats to End Your Week With

Content Marketing, Customer Engagement, Customer Service & Experience, Email, Internal Collaboration, Loyalty & Rewards Programs, Magazines, Marketing Budgets, Men, Mobile Phone, Non-mobile Connected Devices, Paid Search, Personalization, Pharma & Healthcare, Return on Investment, Search Engine Optimization, Social Media, Social TV & Multi-Screening, Spending & Spenders, Tablet, TV Advertising, Video

The top priority of customer success teams is churn reduction, with 76% of customer success professionals listing this as a high priority. That's according to Totango's 2016 Customer Success Salary Survey & State of the Profession Report, which surveyed 1,000...

4 in 10 US Households Own An OTT Streaming Device

Connected Device Comparisons, Digital, Household Income, Mobile Phone, Non-mobile Connected Devices, Social TV & Multi-Screening, Tablet, Videogames

The average household has 10 active devices with access to the internet, according to recently-released data from comScore, and that figure rises to an impressive average of 19 devices among households with at least 4 people. While computers (97%) and phones (91%) are...

TV Multitasking, Binge Viewing Increasingly Widespread

Boomers & Older, Email, Mobile Phone, Pay-TV & Cord-Cutting, Social Media, Social TV & Multi-Screening, Teens & Younger, Television, TV Audiences & Consumption, Video, Videogames, Youth & Gen X

More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier, reports Deloitte in its latest annual Digital Democracy survey. While multitasking is most common - and almost ubiquitous -...

Desktops and Laptops Decline To A Minority of Premium Digital Video Ad Views

Connected Device Comparisons, CPG & FMCG, Creative & Formats, Digital, Financial Services, Media & Entertainment, Mobile Phone, Non-mobile Connected Devices, Retail & E-Commerce, Social TV & Multi-Screening, Spending & Spenders, Sports, Tablet, Video

Source: FreeWheel [download page] Notes: Desktops and laptops accounted for just 40% share of premium video ad views in Q4 2015, down from 52% a quarter earlier and falling below a majority share for the first time, reports FreeWheel. OTT devices continue to grow...

How Do “Overlooked” Gen Xers Feel About Advertising?

Boomers & Older, Brand Loyalty & Purchase Habits, Content Marketing, Creative & Formats, Digital, Food & Restaurants, Media & Entertainment, Social Media, Social TV & Multi-Screening, Travel & Hospitality, Youth & Gen X

Gen X is the most influential generation, says Yahoo in a new study, but it's also somewhat forgotten about, as America's "middle child". Citing data showing that Gen X has the highest median income and controls close to one-third of total income dollars, Yahoo delves...

TV Everywhere Penetration Jumps in Q4 2015

Connected Device Comparisons, Non-mobile Connected Devices, Social TV & Multi-Screening, Television, TV Audiences & Consumption

Source: Adobe Digital Index (ADI) Notes: After growing incrementally for 3 consecutive quarters, TV Everywhere penetration among active pay-TV viewers jumped in Q4 to 17.4%, per Adobe Digital Index, representing 22% quarter-over-quarter growth and a 36% year-over-year...

Super Bowl 2016 Data [Updated]

Automotive, Brand Loyalty & Purchase Habits, Brand Metrics, Creative & Formats, Digital, Display & Rich Media, Featured, Men, Mobile Phone, Paid Search, Search Engine Optimization, Social Media, Social TV & Multi-Screening, Spending & Spenders, Sports, TV Advertising, TV Audiences & Consumption, Video, Youth & Gen X

With the Super Bowl well and truly in the rear view mirror, various analyses have emerged surrounding the performance of the ads aired. Most of these look at the digital reverberation or impact of the commercials - such as post-game search behavior, social buzz -...

Which Devices Are TVE Viewers Using to Access Content?

Connected Device Comparisons, Digital, Mobile Phone, Non-mobile Connected Devices, Social TV & Multi-Screening, Tablet, TV Audiences & Consumption, Video

Source: Adobe Digital Index Notes: Connected TV devices are becoming more popular devices for TV Everywhere viewing, reports Adobe Digital Index, noting that almost one-quarter (23%) of authentications occurred via connected TV devices in Q3, more than double the...

TV Everywhere Consumption on the Rise

Broadcast & Cable, Pay-TV & Cord-Cutting, Social TV & Multi-Screening, Television, TV Audiences & Consumption, Video

Some 43.1% of US and Canadian adults are aware that their pay-TV provider offers TV Everywhere, according to the latest quarterly report [download page] from Digitalsmiths covering Q3. That represents an increase from 34.6% aware in Q3 2013, with a corresponding...

Friday Research Wrap, 11/20/15

Connected Device Comparisons, Content Marketing, Creative & Formats, Mobile Phone, Non-mobile Connected Devices, Pay-TV & Cord-Cutting, Programmatic & RTB, Social TV & Multi-Screening, Spending & Spenders, Tablet, TV Advertising, TV Audiences & Consumption, Video, Youth & Gen X

More than 1 in 8 digital video ad views for premium content in Q3 came via OTT devices (e.g. Roku, Apple TV, Chromecast), with this representing the fastest increase of the various devices tracked per FreeWheel's latest quarterly report [download page]. Overall,...

Friday Research Wrap, 9/25/2015

Agency Business, Creative & Formats, Email, Loyalty & Rewards Programs, Magazines, Mobile Phone, Newspapers, Promotions, Coupons & Co-op, Retail & E-Commerce, Search Engine Optimization, Social TV & Multi-Screening, Spending & Spenders, Staffing, Tablet, TV Advertising, TV Audiences & Consumption, Video, Youth & Gen X

Planned viewing of TV programs during primetime has reached a new high, while program switching is at a new low, reports GfK in a recent study. While watching a program on a TV network remains the most common use of a TV set during primetime, more viewers are watching...

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