Social TV & Multi-Screening Articles

13 Marketing Stats to End Your Week With

13 Marketing Stats to End Your Week With

The top priority of customer success teams is churn reduction, with 76% of customer success professionals listing this as a high priority. That's according to Totango's 2016 Customer Success Salary Survey & State of the Profession Report, which surveyed 1,000...

TV Multitasking, Binge Viewing Increasingly Widespread

TV Multitasking, Binge Viewing Increasingly Widespread

More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier, reports Deloitte in its latest annual Digital Democracy survey. While multitasking is most common - and almost ubiquitous -...

Desktops and Laptops Decline To A Minority of Premium Digital Video Ad Views

Desktops and Laptops Decline To A Minority of Premium Digital Video Ad Views

Source: FreeWheel [download page] Notes: Desktops and laptops accounted for just 40% share of premium video ad views in Q4 2015, down from 52% a quarter earlier and falling below a majority share for the first time, reports FreeWheel. OTT devices continue to grow...

How Do “Overlooked” Gen Xers Feel About Advertising?

How Do “Overlooked” Gen Xers Feel About Advertising?

Gen X is the most influential generation, says Yahoo in a new study, but it's also somewhat forgotten about, as America's "middle child". Citing data showing that Gen X has the highest median income and controls close to one-third of total income dollars, Yahoo delves...

Super Bowl 2016 Data [Updated]

Super Bowl 2016 Data [Updated]

With the Super Bowl well and truly in the rear view mirror, various analyses have emerged surrounding the performance of the ads aired. Most of these look at the digital reverberation or impact of the commercials - such as post-game search behavior, social buzz -...

Friday Research Wrap, 11/20/15

Friday Research Wrap, 11/20/15

More than 1 in 8 digital video ad views for premium content in Q3 came via OTT devices (e.g. Roku, Apple TV, Chromecast), with this representing the fastest increase of the various devices tracked per FreeWheel's latest quarterly report [download page]. Overall,...

Friday Research Wrap, 9/25/2015

Friday Research Wrap, 9/25/2015

Planned viewing of TV programs during primetime has reached a new high, while program switching is at a new low, reports GfK in a recent study. While watching a program on a TV network remains the most common use of a TV set during primetime, more viewers are watching...

Super Bowl 2016 Data [Updated]

Super Bowl 2016 Data [Updated]

With the Super Bowl well and truly in the rear view mirror, various analyses have emerged surrounding the performance...

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