Global ad spend is expected to grow by 9.1% year-over-year.
TV Advertising Charts
Triopoly to Benefit from 3rd Party Cookie Deprecation
Close to 9 in 10 US marketing decision-makers surveyed rely on data from 3rd party cookies for their marketing and advertising.
Marketers Making the Switch from Linear to Connected TV Faster than Agencies
Agencies are more likely than marketers to believe TV trumps digital video in importance.
Growth in CTV Budgets Commonly Coming at Expense of Linear TV
Close to 6 in 10 brands and agencies surveyed have shifted funds away from linear TV to support their CTV strategies.
Globally, TV Ad Prices Have Recovered Faster Than Expected
TV ad prices are expected to inflate by 6% globally.
US Video Advertisers Envision Hike in Data-Driven Linear TV Spend
Nearly three-fifths of US ad buyers surveyed expect to increase spending on data-driven linear TV over the next 12 months.
Which Media Are Recovering to Pre-COVID Ad Spend – or Exceeding It?
Ad revenues across all media are estimated to be 24% higher in 2021 than they were in 2019.
People Are Discovering Streaming Video Content Through A Variety of Sources
About 4 in 10 video streamers say they have discovered content to watch by chance. But ads and word-of-mouth are also powerful.
Half of Local Ad Agencies Are Buying Streaming Audio
About three-quarters are also offering social media management.
Where Are Media Budgets Trending for Next Year?
There’s plenty of optimism when it comes to online video ad budgets.
Even with Multitudes of Options, Viewers Find it Hard to Find Good TV Shows to Watch
Many also find it difficult to figure out which service has everything they want to watch.
Globally, Social Media Ad Spend Forecast to Overtake Paid Search This Year
The events of 2020 meant that global advertisers were forced to cut back on spending originally planned for the year. And, although the world is still dealing with the pandemic, there is some good news on the advertising front. The latest forecast [press release] from...
Social Media Forecast to Overtake TV in Ad Spend This Year
Global ad spend is expected to grow by 9.1% year-over-year.
Consumers Looking for Humorous Messaging from Brands
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
3 in 4 Adults Are Concerned About Data Privacy with Online Ad Targeting
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
Alcohol Ad Spend to Rebound This Year; Channel Focus Remained Largely on Legacy Media in 2020
Although alcohol ad spending saw a comparatively steep drop last year, spending by alcohol brands is expected to start...
Report: US TV and OOH Ad Spend Have Peaked
Although TV ad spend was expected to see modest year-over-year (y-o-y) growth of 2% last year, thanks to the Summer...
What Do People Expect from Ads – And What Don’t They Like About Them?
While brands spend a lot of time thinking about which channels are going to be most beneficial for their advertising,...