Video ads appear to be set for strong growth next year.
TV is still the biggest medium for product placement spending, but digital media and recorded music are rising.
Viewers appear more accepting of ads on streaming services than on traditional TV.
Direct mail is a significant budget item for DTC brands, but its share of spend may decrease in the coming year.
About 1 in 6 Millennials has used an image search tool in the past month.
Two-thirds agree that connected TV/OTT allows them to target in ways they cannot with linear TV.
Digital display, social media, and linear TV are the most likely to be above-average at delivery on both revenue and brand metrics.
A comprehensive look at 10 advertising markets in the US, including some milestones to come.
Traditional TV viewing time is predicted to drop by 14.3% between 2021 and 2024.
Precision is critical or very important compared to reach in planning advanced TV campaigns.
People most commonly use a search engine to look up information.
By 2024, social media is expected to account for 1 in every 4 advertising dollars spent globally.
Virtually all marketers surveyed said that their digital content provides some type of accessibility feature.
Still, youth (18-34) are the most likely to do so, with 83% watching video on non-TV devices daily.
Still, B2B marketers think they could be doing better with their nurture programs.
Not surprisingly, marketers are most bullish about digital media budgets, and are also enthusiastic about their effectiveness.
Advertisers think content-led campaigns are best for brand engagement, while agencies see the benefits of changing perceptions.
Digital video is perceived to be a strong performer, particularly in the early stages of the funnel.