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TV, OOH Ads Said to Drive Online Search & Social Activity

TV, OOH Ads Said to Drive Online Search & Social ActivityTV ads appear to drive the most consumers to search for information online, while OOH ads seem effective in prompting social activity.January 17, 2018

Various traditional media advertising types are at least as effective -if not more so – than online banner ads in driving search and social activity among US consumers, according to a recent study from Nielsen and the Outdoor Advertising Association of... READ MORE
Video Advertisers See TV and Digital As Complementary, Not Competing

Video Advertisers See TV and Digital As Complementary, Not CompetingThe majority of video advertisers are targeting TV viewers in their digital ads.January 8, 2018

While linear TV and digital video are often discussed as competing platforms (most commonly when it comes to budgets), most video advertisers perceive them as complementary channels, per results from a VideoAmp study. The survey of brands and agencies... READ MORE
People Still Say Traditional Media Ads Influence Them the Most

People Still Say Traditional Media Ads Influence Them the MostTV ads lead the way in purchase influence and trustworthiness, adults say.December 15, 2017

TV continues to be the single most influential advertising medium for US adults, details Clutch in recent survey results. Six in 10 respondents to Clutch’s survey said that TV ads influence them to make purchases, with print (45%) ads next on the list.... READ MORE
Resource Constraints Holding Back Further Investments in Video Ads

Resource Constraints Holding Back Further Investments in Video AdsRoughly half would like more proven effectiveness before increasing their video investments.December 11, 2017

Almost 8 in 10 brand marketers expect to increase their focus on video advertising next year, and more than 7 in 10 believe it will be easier to adopt digital video as a channel in 2018 and beyond, per an Innovid report [download page]. However budgets... READ MORE
Holiday 2017 Data Hub (Updated): Cyber Week Recap

Holiday 2017 Data Hub (Updated): Cyber Week RecapLooking at the 2017 holiday season, in numbers.December 1, 2017

With Thanksgiving weekend and Cyber Monday behind us, shopping results are coming out from several sources. Although the precise figures differ from one source to the next, it appears that once again the key takeaways include a new record for e-commerce... READ MORE

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