![Super Bowl 2022 Data [Updated]](https://www.marketingcharts.com/wp-content/uploads/2022/02/AcuityAds-10-Most-Viewed-Super-Bowl-56-Video-Ads-Feb2022-300x168.png)
A look at Super Bowl viewership and advertising.
Nearly half of TV viewers use an AVOD service.
By 2023, spending on programmatic digital video is forecast to overtake spending on linear TV ads.
Agencies and marketers differ on the importance of linear TV vs. digital video.
US offline media spending grew by 7.5% year-over-year in 2021.
Global ad spend is expected to grow by 9.1% year-over-year.
Close to 9 in 10 US marketing decision-makers surveyed rely on data from 3rd party cookies for their marketing and advertising.
Agencies are more likely than marketers to believe TV trumps digital video in importance.
Close to 6 in 10 brands and agencies surveyed have shifted funds away from linear TV to support their CTV strategies.
TV ad prices are expected to inflate by 6% globally.
Nearly three-fifths of US ad buyers surveyed expect to increase spending on data-driven linear TV over the next 12 months.
Ad revenues across all media are estimated to be 24% higher in 2021 than they were in 2019.
The largest share of online budgets is being spent on paid social, while events get the biggest piece of the offline pie.
It’s not “cookieless” – although if you guessed that you’d have quite a lot of company.
6 in 10 B2B marketers intend to implement separate ABM measurement and analysis in the next year.
Close to 9 in 10 US marketing decision-makers surveyed rely on data from 3rd party cookies for their marketing and advertising.
Agencies are more likely than marketers to believe TV trumps digital video in importance.
Close to 6 in 10 brands and agencies surveyed have shifted funds away from linear TV to support their CTV strategies.