30% of US teens’ daily video time is spent with Netflix, level with YouTube (30%) and way ahead of cable TV (6%).
Media usage among US teens has grown faster since the start of the pandemic than in the 4 years prior.
For the first time, Netflix is on top among the older bracket too.
Almost half of US adults reported watching movies through online subscriptions either every day or several times a week.
44% of respondents last year said they saw themselves watching linear TV in 5 years, up from 34% the year prior.
3 in 10 Americans are spending less time watching traditional TV and movies because of other screen options.
A look at Super Bowl viewership and advertising.
Nearly half of TV viewers use an AVOD service.
The most cited reason for cutting the cord is that people are streaming instead.
Data shows that media usage has risen almost across the board during the pandemic.
However, TV audiences, in general, spend the majority of their TV time with traditional TV.
Netflix still holds a significant lead on the rest of the Big 5 services, but the gap is slowly narrowing.
The number of Radio app downloads also declined in the US, bucking the global trend.
Celebrants expect to spend almost $250 each on Mother’s Day this year.
More than 4 in 10 adults ages 35-54 reported listening to a podcast in the previous month.
Adults ages 55+ accounted for a full 60% of total time spent with linear TV in June.
Many also find it difficult to figure out which service has everything they want to watch.
Podcasts are growing in popularity, with more than half of the US population saying they’ve listened to a podcast. The...