30% of US teens’ daily video time is spent with Netflix, level with YouTube (30%) and way ahead of cable TV (6%).
TV Audiences & Consumption Articles
Additional categories: Broadcast & Cable | Demographics & Audiences | Digital | Industries | Media & Entertainment | Pay-TV & Cord-Cutting | Teens & Younger | Television | TV Audiences & Consumption | Video
An Update on Teens’ Media Use
Media usage among US teens has grown faster since the start of the pandemic than in the 4 years prior.
Youths’ Most Indispensable TV Sources Are All Streaming Services
For the first time, Netflix is on top among the older bracket too.
People Are Watching Movies More Frequently Through Streaming Subscriptions Than Pay-TV
Almost half of US adults reported watching movies through online subscriptions either every day or several times a week.
Linear TV Enjoys Slight Bounce Back in the US
44% of respondents last year said they saw themselves watching linear TV in 5 years, up from 34% the year prior.
Americans’ Screen Time Activities Evolve Away from TV & Movies
3 in 10 Americans are spending less time watching traditional TV and movies because of other screen options.
![Super Bowl 2022 Data [Updated]](https://www.marketingcharts.com/wp-content/uploads/2022/02/AcuityAds-10-Most-Viewed-Super-Bowl-56-Video-Ads-Feb2022-300x168.png)
Super Bowl 2022 Data [Updated]
A look at Super Bowl viewership and advertising.
AVOD Viewership Continues to Rise
Nearly half of TV viewers use an AVOD service.
Half of Subscribers Say Streaming Has Replaced Traditional TV
The most cited reason for cutting the cord is that people are streaming instead.
3 Points About Media Reach and Audience Demographics in 2021
Data shows that media usage has risen almost across the board during the pandemic.
Youth Spend the Majority of Their TV Time with Internet-Connected Devices
However, TV audiences, in general, spend the majority of their TV time with traditional TV.
People’s Favorite TV Shows Are Largely – and Increasingly – on Streaming Platforms
Netflix still holds a significant lead on the rest of the Big 5 services, but the gap is slowly narrowing.
Music & Audio App Downloads Declined in the US Last Year
The number of Radio app downloads also declined in the US, bucking the global trend.
Mother’s Day Retail Spending Expected to Reach New High
Celebrants expect to spend almost $250 each on Mother’s Day this year.
Podcast Engagement Growing Among the Middle-Aged
More than 4 in 10 adults ages 35-54 reported listening to a podcast in the previous month.
Who’s Spending Time Watching Traditional TV – And How Does It Compare with Other Platforms?
Adults ages 55+ accounted for a full 60% of total time spent with linear TV in June.
Even with Multitudes of Options, Viewers Find it Hard to Find Good TV Shows to Watch
Many also find it difficult to figure out which service has everything they want to watch.
Heavy Podcast Listeners Prove Active in W-O-M
Podcasts are growing in popularity, with more than half of the US population saying they’ve listened to a podcast. The...