In a new milestone, streaming exceeded cable in share of total TV viewing time.
TV Audiences & Consumption Articles
Only 8% of American adults have a great deal of trust in social media.
4 in 10 would pay $30 to stream a movie at the same time it’s released in theaters, up from a third last year.
Netflix and YouTube together account for more than one-eighth of total TV time.
A majority of people are likely to believe negative information about social media companies, while just a third are likely to believe positive news about them.
Traditional TV viewing time is predicted to drop by 14.3% between 2021 and 2024.
Meanwhile, some 18% of podcast listeners ages 16 and older surveyed in Q4 said that they discovered new products and brands via ads heard during podcasts.
More than half of adults agree that the emergence of streaming has made TV watching less of a communal activity.
30% of US teens’ daily video time is spent with Netflix, level with YouTube (30%) and way ahead of cable TV (6%).
Media usage among US teens has grown faster since the start of the pandemic than in the 4 years prior.
For the first time, Netflix is on top among the older bracket too.
Almost half of US adults reported watching movies through online subscriptions either every day or several times a week.
Still, B2B marketers think they could be doing better with their nurture programs.
Latino monthly podcast listeners are more likely to have tuned in to an English-language than Spanish-language podcast.
Still, almost 6 in 10 said that their brand building budgets will increase in the year ahead.
Nearly half of TV viewers use an AVOD service.
The most cited reason for cutting the cord is that people are streaming instead.
Data shows that media usage has risen almost across the board during the pandemic.