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More People Under 45 Watch Streaming/Downloaded Video Weekly Than Traditional TV

More People Under 45 Watch Streaming/Downloaded Video Weekly Than Traditional TVBeyond age groups, Black and Hispanic adults also display considerable differences in their viewing preferences.January 19, 2018

Watching digital – downloaded or streaming – video is now a more popular weekly activity for people under the ages of 45 than watching traditional TV, according to MarketingCharts’ 4th Annual US Media Audience Demographics report. The... READ MORE
Top 10 Charts of the Month – November 2017

Top 10 Charts of the Month – November 2017Stay on top of the latest trends with our top charts of the month.December 27, 2017

Get up to speed with the latest trends with our Top 10 Charts of November 2017, marketers’ top video types, free trial conversion rates, contributors to a great online shopping experience, and smartphone penetration growth. Head on over here to grab... READ MORE
Google’s Top Trending Searches of 2017, and Other Year-in-Review Lists

Google’s Top Trending Searches of 2017, and Other Year-in-Review ListsA variety of top trending searches, social media topics, and entertainment choices.December 20, 2017

It’s that time of the year: a special kind of retrospection – year-in-review lists. And Google’s top-trending searches in the US reveal that 2017 wasn’t exactly the happiest year on record, as the list is dotted with disasters, both... READ MORE
[Report] US Media Audience Demographics: 4th Annual Edition

[Report] US Media Audience Demographics: 4th Annual EditionMaster your media strategy with this definitive data-driven analysis of the demographic composition of major media audiences.December 18, 2017

Marketers today are faced with a daunting task: making sense of an increasingly fragmented media landscape in an atmosphere where audience- and customer-centricity is key. MarketingCharts’ newly-released 4th annual “US Media Audience... READ MORE
Pay-TV Satisfaction Linked to Cost, Ease of Content Discovery

Pay-TV Satisfaction Linked to Cost, Ease of Content DiscoveryMore than 6 in 10 get frustrated at least sometimes trying to find something they want to watch on TV.December 14, 2017

Close to 1 in 5 (17.5%) pay-TV subscribers are unsatisfied with the level of value they’re receiving from their cable/satellite service provider, per the latest quarterly survey report from TiVo [download page]. For these unsatisfied customers, cost... READ MORE
The State of Traditional TV: Updated With Q2 2017 Data

The State of Traditional TV: Updated With Q2 2017 DataWhat do 6-and-a-half years' worth of quarterly traditional TV viewing data reveal?December 13, 2017

[By MC Editor, JC Lupis] Here we go again! The latest quarterly TV viewing figures from Nielsen are in, giving us 6-and-a-half years’ worth of Americans’ traditional TV viewing habits to examine. If you’ve been keeping track of these... READ MORE

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