In a new milestone, streaming exceeded cable in share of total TV viewing time.
TV Audiences & Consumption Articles
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1 in 8 Americans Trusts Advertising “A Great Deal”
Only 8% of American adults have a great deal of trust in social media.
More People Seem Willing to Pay to Stream Movies At Home
4 in 10 would pay $30 to stream a movie at the same time it’s released in theaters, up from a third last year.
Streaming Now Accounts for Almost A Third of TV Time
Netflix and YouTube together account for more than one-eighth of total TV time.
For Some Industries, People Are More Likely to Believe Bad Than Good News
A majority of people are likely to believe negative information about social media companies, while just a third are likely to believe positive news about them.
Digital Video Forecast to Overtake Traditional TV in Viewing Time in 2024
Traditional TV viewing time is predicted to drop by 14.3% between 2021 and 2024.
4 in 10 Discover New Products and Services via TV Ads
Meanwhile, some 18% of podcast listeners ages 16 and older surveyed in Q4 said that they discovered new products and brands via ads heard during podcasts.
How Do US Adults Think TV Shows Have Changed in the Past 15 Years?
More than half of adults agree that the emergence of streaming has made TV watching less of a communal activity.
4 in 10 Teens Say They Don’t Have Cable, an Afterthought in Daily Video Time
30% of US teens’ daily video time is spent with Netflix, level with YouTube (30%) and way ahead of cable TV (6%).
An Update on Teens’ Media Use
Media usage among US teens has grown faster since the start of the pandemic than in the 4 years prior.
Youths’ Most Indispensable TV Sources Are All Streaming Services
For the first time, Netflix is on top among the older bracket too.
People Are Watching Movies More Frequently Through Streaming Subscriptions Than Pay-TV
Almost half of US adults reported watching movies through online subscriptions either every day or several times a week.
B2B Marketers Are Employing A Variety of Lead Nurturing Campaigns
Still, B2B marketers think they could be doing better with their nurture programs.
Latino Podcast Listeners Respond to Ads
Latino monthly podcast listeners are more likely to have tuned in to an English-language than Spanish-language podcast.
Majority of B2B Brand Marketers Say Brand Building Gets Less Than A Third of Marketing Budgets
Still, almost 6 in 10 said that their brand building budgets will increase in the year ahead.
AVOD Viewership Continues to Rise
Nearly half of TV viewers use an AVOD service.
Half of Subscribers Say Streaming Has Replaced Traditional TV
The most cited reason for cutting the cord is that people are streaming instead.
3 Points About Media Reach and Audience Demographics in 2021
Data shows that media usage has risen almost across the board during the pandemic.