Cable TV accounts for less than 5% of teens’ daily video viewing time, which is less than is dedicated to Amazon Prime.
TV Audiences & Consumption Articles
Two-thirds of free TV streaming viewers who have upped their time with these services have spent less time with other services as a result.
The number of paid sources used declined from 6 months earlier.
Hispanic audiences spent slightly more time watching YouTube than cable TV in July.
TV viewers are continuing to favor online sources over set-top boxes as their viewing default – and the gap is widening.
Heavy Radio Listeners Have Plenty of Brand Conversations. Which Categories Do They Like to Talk About?
Heavy radio listeners are 25% more likely than average to be every consumer influencers.
Last year, Americans spent as much time visiting retail sites and apps as they did news sites and apps.
Almost 8 in 10 have a maximum number of services they’d like to use, and more than half of those have already reached it.
Gen Z adults were more likely to say they watched video episodes of podcasts than listened to podcasts every day.
Soccer fans are particularly likely to subscribe to streaming platforms to access exclusive content.
Almost one-quarter of Asian-Americans’ TV time in January was spent with just YouTube and Netflix.
Half of Gen Zers and Millennials combined feel that online experiences are meaningful replacements for in-person experiences.
The primary roles of the marketing function over the next year will be ensuring effective brand management and developing the overall customer experience.
Over the past couple of years, podcast ad revenues have shifted from direct response to brand-building.
More than one-quarter report often arriving at product detail pages from social media.
Last year, more Americans were Cordless than Corded.
Which brands and ads won the Super Bowl? It depends…
Social video is a key contributor to growing digital video time.