Cable TV accounts for less than 5% of teens’ daily video viewing time, which is less than is dedicated to Amazon Prime.
TV Audiences & Consumption Articles
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Growth in Free Streaming Viewing Could be Impacting Other Platforms
Two-thirds of free TV streaming viewers who have upped their time with these services have spent less time with other services as a result.
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Consumers Report Drop in TV & Video Services, Spending
The number of paid sources used declined from 6 months earlier.
Hispanic Adults’ TV Time Shifts to Streaming
Hispanic audiences spent slightly more time watching YouTube than cable TV in July.
SVOD Services Now Rival Live TV As Default TV Viewing Option
TV viewers are continuing to favor online sources over set-top boxes as their viewing default – and the gap is widening.
Heavy Radio Listeners Have Plenty of Brand Conversations. Which Categories Do They Like to Talk About?
Heavy radio listeners are 25% more likely than average to be every consumer influencers.
Here’s How Entertainment and Communications Time Stacked Up Last Year
Last year, Americans spent as much time visiting retail sites and apps as they did news sites and apps.
Viewers Continue to Hike Their Spending on TV and Video, For Now
Almost 8 in 10 have a maximum number of services they’d like to use, and more than half of those have already reached it.
Video Podcasts Find an Audience with Gen Z
Gen Z adults were more likely to say they watched video episodes of podcasts than listened to podcasts every day.
3 in 10 Sports Media Users Have Subscribed to Streaming Platforms for Exclusive Sports Content
Soccer fans are particularly likely to subscribe to streaming platforms to access exclusive content.
Asian-Americans Spend More Time Streaming Than Watching Broadcast and Cable TV, Combined
Almost one-quarter of Asian-Americans’ TV time in January was spent with just YouTube and Netflix.
User-Generated Content, Gaming Continue to be Key Trends for Youth
Half of Gen Zers and Millennials combined feel that online experiences are meaningful replacements for in-person experiences.
CMOs to Increasingly Prioritize CX and Innovation in the Coming Year
The primary roles of the marketing function over the next year will be ensuring effective brand management and developing the overall customer experience.
5 Points About US Podcast Advertising in 2023
Over the past couple of years, podcast ad revenues have shifted from direct response to brand-building.
How Are Shoppers Getting to Product Detail Pages?
More than one-quarter report often arriving at product detail pages from social media.
Streaming Subscribers Show Strong Preference for Their Services Over Live TV
Last year, more Americans were Cordless than Corded.
![Super Bowl 2023 Data [Updated]](https://www.marketingcharts.com/wp-content/uploads/2023/02/Illumin-10-Most-Viewed-Super-Bowl-57-Video-Ads-Feb2023-300x168.png.webp)
Super Bowl 2023 Data [Updated]
Which brands and ads won the Super Bowl? It depends…
Digital Video Forecast to Overtake Traditional TV in Viewing Time This Year
Social video is a key contributor to growing digital video time.