Almost two-thirds say they listen to OTA radio all or most times when driving.
TV Audiences & Consumption Articles
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Entertainment is About A Lot More Than Premium TV for Young People
The 13-24 age group reports spending more time gaming than watching TV shows.
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3 Points About Media Reach and Audience Demographics as We Start the New Year
Data shows that media usage has plateaued across the board following pandemic-driven increases.
The Average Household Uses 12-13 Sources of Entertainment. What Are They?
Younger consumers tend to be less reliant on video sources for their entertainment.
Netflix Sees Challengers to Status as Home of Viewers’ Favorite Content
Live TV has rebounded, and the other big streaming services have also seen an uptick.
![[New Report] US Media Audience Demographics: 9th Annual Edition](https://www.marketingcharts.com/wp-content/uploads/2022/11/Media-Demos-Report-2022-Entry.png)
[New Report] US Media Audience Demographics: 9th Annual Edition
Master your media strategy with this definitive data-driven analysis of major media audiences, the 9th edition of our popular report.
Do People Still Read Print Media?
Close to one-third read print newspapers on a weekly basis.
Which Types of Media Ads to People Enjoy – and Hate?
People have mixed feelings about ads in audio streaming platforms.
Tracking the Growth of Broadband-Only TV Homes
Broadband-only homes tend to be younger, larger, and with slightly higher incomes than the average,
Most TV Viewers Say They’re Tolerant of Ads
More than 1 in 4 who watch AVOD/FAST services say that they do so because they’re willing to watch ads for the content, but not pay for it.
Netflix Clings to Lead in Teens’ Video Time Amid Streaming Competition
Hulu, Disney+ and HBO Max together account for an estimated 20% of teens’ video viewing time.
Live TV is the Default Viewing Source for Just 1 in 8 Young Americans
Almost 4 in 10 turn on Netflix first when they want to watch something.
B2B Event Organizers Prioritizing Attendance and Engagement
More than 7 in 10 organizers agree that their leadership team and C-suite support their in-person event strategy.
Viewers Becoming Familiar with Shoppable TV Ads
More than one-third of viewers who recall seeing QR codes in TV ads say they interacted with them.
What Might Make A Consumer Choose the More Expensive Food & Drink Product?
Almost 3 in 4 consumers would buy a more expensive food and drink product over a cheaper alternative if it came from a trusted brand.
Do People Still Read Print Media?
Close to one-third read print newspapers on a weekly basis.
Which Types of Media Ads to People Enjoy – and Hate?
People have mixed feelings about ads in audio streaming platforms.
Tracking the Growth of Broadband-Only TV Homes
Broadband-only homes tend to be younger, larger, and with slightly higher incomes than the average,