TV Audiences & Consumption Charts

Netflix and YouTube Vie for Teens’ Video Time

Netflix and YouTube Vie for Teens’ Video Time

Netflix and YouTube continue to compete for the highest share of time teens spend watching video daily, as laid out in new data from Piper Sandler. As well as updates on the popularity of these video platforms, the "Taking Stock With Teens" survey checks in on a range...

Broadcast Giants Absent from Youths’ Most Indispensable Networks

Broadcast Giants Absent from Youths’ Most Indispensable Networks

When given the option to choose only 5 networks they could keep, younger viewers were keener to hold on to their streaming services than broadcast TV networks. On the other hand, older viewers still found broadcast networks indispensable, per a report [download page]...

5 Points About Media Reach and Audience Demographics

5 Points About Media Reach and Audience Demographics

The shift towards digital media continues. More US adults are spending time with digital forms of media than have in the past, while, at the same time, more traditional forms of media such as broadcast TV and print newspapers are seeing a decline in usage, per...

SVOD at About 1 in 8 Live TV Viewing Minutes

SVOD at About 1 in 8 Live TV Viewing Minutes

While the percentage of US households using SVOD services has continued to rise, as has the share of households who subscribe to both pay-TV and SVOD services, SVOD's portion of live TV minutes tapered off towards the end of 2020, per data from Nielsen. Nielsen’s data...

[New Report] US Media Audience Demographics: 7th Annual Edition

[New Report] US Media Audience Demographics: 7th Annual Edition

Media time is an essential element of American life. But life has been anything but routine this year. The 7th annual US Media Audience Demographics report poses the question: who's listening to, reading, or watching what? Now more than ever, access to this knowledge...

Most People Will Decide to Watch A TV Show After One Episode

Most People Will Decide to Watch A TV Show After One Episode

TV viewers will make a judgement call on a show after a single episode, and most prefer shorter series, according to new figures [download page, free excerpt available] from Hub Entertainment Research. The study breaks down viewing habits at a time when consumers are...

Stressed Out Americans Turn to Media

Stressed Out Americans Turn to Media

Under normal conditions, it’s probably fair to say that many Americans feel at least some degree of stress. But, these are far from normal times. With a pandemic affecting most aspects of daily life, a contentious presidential election and demonstrations for racial...

Pin It on Pinterest