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These Are the Brands Considered Most “Relevant” by Americans in 2017

These Are the Brands Considered Most “Relevant” by Americans in 2017The Big 4 make their presence felt in these rankings - with one exception.October 25, 2017

Another day, another brand ranking. Or so it seems. But here’s another chance for some of the Big 4 to assert their dominance once again, courtesy of Prophet’s latest Brand Relevance Index, which measures brands across 4 characteristics generally... READ MORE
These Brands Are Perceived to be the Most “Authentic” in 2017

These Brands Are Perceived to be the Most “Authentic” in 2017A household name earns yet another accolade.October 23, 2017

Amazon is considered to be the most “authentic” brand, both globally and in the US, according to the latest annual “Authentic Brands” report from Cohn & Wolfe. Amazon moves up from the 4th position last year, and is followed in... READ MORE
How Are Teens Spending Money?

How Are Teens Spending Money?More than one-fifth of US teens' spending goes to food and restaurants.October 19, 2017

Teens in the US dedicate around 40% of their spending to clothing, accessories and footwear, with another fifth going to food, according to the latest biannual Taking Stock With Teens survey from Piper Jaffray. Both average-income and upper-income teens... READ MORE
2017’s Top Brands Ranked by Customer Loyalty

2017’s Top Brands Ranked by Customer LoyaltyAmazon takes over from Google.October 13, 2017

Amazon has taken over as this year’s brand loyalty leader, displacing last year’s leader Google for the top spot. That’s according to the latest annual loyalty study [pdf] from Brand Keys, which ranked customer engagement and loyalty for... READ MORE
These Are the World’s 10 Largest Market Research Companies

These Are the World’s 10 Largest Market Research CompaniesThe top 25 companies grossed $22.5 billion in revenues last year, up 4.6% year-over-year.October 6, 2017

Nielsen remains comfortably the largest market research company in the world, with revenues exceeding $6.3 billion last year, per the 2017 AMA Gold Global Top 25 Report [pdf]. While it counts the UK as its home country, virtually all (96.9%) of its revenues... READ MORE
Millennial W-O-M Rankings: Facebook > Snapchat

Millennial W-O-M Rankings: Facebook > SnapchatYouTube and Amazon also figure among the brands that 18-34-year-olds hear and talk about the most.October 3, 2017

Youth are turning away from Facebook and to Snapchat, as the theory goes (accompanied by some data). And that might well be true for teens and young Millennials, but apparently Facebook isn’t uncool enough to avoid talking about. New data from YouGov... READ MORE

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