Select Page

Explore Our Insights

Go
Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Filter by Custom Post Type

Articles

Sponsored

Featured

External Link

Customize Your Feed
By Category
By Date

Customize Your Feed

W-O-M the Primary Way Attendees Learn About Events

W-O-M the Primary Way Attendees Learn About EventsEvent organizers are seeing success from using digital marketing to boost publicity and attract attendees.September 12, 2017

Event organizers should pay special attention to viral marketing, argues XING Events in recent research [download page], which finds that attendees are more likely to learn about events from friends and acquaintances (66%) than by any other means. This adds... READ MORE
How B2B Salespeople Feel Marketing Can Help Them Win More Deals

How B2B Salespeople Feel Marketing Can Help Them Win More DealsBetter messaging and materials will help close the deal, B2B salespeople say.September 8, 2017

It probably comes as no surprise that salespeople want more qualified leads from marketing, but what else can marketing do to help the sales function along? As it stands, better messaging is a key factor for B2B salespeople, according to a study from... READ MORE
Industrial Content Marketing: Search, Vendor Websites and Online Catalogs the Most Popular Info Sources for Technical Professionals

Industrial Content Marketing: Search, Vendor Websites and Online Catalogs the Most Popular Info Sources for Technical ProfessionalsPlanned webinar and trade show attendance is rising for technical professionals, who primarily rely on desktops and laptops for digital activities.July 17, 2017

Technical professionals most commonly turn to general search engines, supplier websites and online catalogs when searching for products and services to specify, recommend or purchase, per results from an IEEE GlobalSpec Media Solutions study [pdf]. But the... READ MORE
Here’s How Big the B2B Trade Show Market Is in the US

Here’s How Big the B2B Trade Show Market Is in the USThe B2B trade show market is more than twice the size of the trade magazine market.July 13, 2017

B2B trade shows and in-person events are highly touted for their effectiveness and for their ROI. In fact, they’re considered the most effective content marketing tactic available to B2B marketers. So what’s the size of this market? PwC has some... READ MORE

Feel Like You're Always Playing Catchup?

Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

marketing charts logo

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match