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Data Hub: Coronavirus and Marketing

Data Hub: Coronavirus and MarketingData on the impact coronavirus is having on consumers and marketers.March 23, 2020

Let’s be clear from the outset: we’re in the midst of a pandemic, and there are far more important things to be concerned about than marketing statistics. But this is a marketing data site, and to the extent that we continue to function normally... READ MORE
New Deck: Top 20 B2B Marketing Charts of 2019

New Deck: Top 20 B2B Marketing Charts of 2019Our most popular and insightful B2B charts of 2019, assembled into a deck with commentary.March 16, 2020

From content marketing to budgets, metrics, and processes, our collection of 2019’s top B2B marketing charts reveals some of the most important trends in the B2B marketing space from both the marketer and buyer perspective. Head on over here to... READ MORE
More B2B Marketers Say Successful Content Generates Sales

More B2B Marketers Say Successful Content Generates SalesMost content B2B marketers create continues to be for the top of the funnel.November 18, 2019

Almost two-thirds of B2B marketers believe that content marketing is an effective tactic for the top of the funnel, yet it also is proving to be useful for activities further down the funnel. Indeed, it’s the bottom-of-the-funnel goals that are growing the... READ MORE
B2C Marketers Aren’t Just Looking at Online Sources for First-Party Data

B2C Marketers Aren’t Just Looking at Online Sources for First-Party DataThree-fifths of B2C marketers plan to invest in in-store interaction data in 2020.

When it comes to first-party data, the majority of marketers are confident in many of their data sources. And, while many of these trusted sources of data are online, marketers are also confidently collecting data from offline sources as well, as detailed in... READ MORE
Top 15 B2B Marketing Charts of H1 2019

Top 15 B2B Marketing Charts of H1 2019Our most popular - and insightful - B2B charts from the first half of this year.October 9, 2019

Want to get up to speed on the latest trends in B2B marketing? Check out the most popular charts with our B2B audience during the first half of this year, with valuable data covering a range of topics including content marketing, demand generation,... READ MORE
What B2B Marketers Are Saying About Their Lead Nurturing Campaigns

What B2B Marketers Are Saying About Their Lead Nurturing CampaignsSix in 10 B2B marketers say their lead nurturing initiatives are below par.September 25, 2019

Only a few (8%) B2B marketers feel that they are doing an excellent job when it comes to their current lead nurturing initiatives. Instead, the majority of marketers say their lead nurturing initiatives either need improvement (45%) or are poor or inadequate... READ MORE

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