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Four Points About Direct Mail’s Usage and Effectiveness

Four Points About Direct Mail’s Usage and EffectivenessTwo-thirds of direct mail marketers have at least a moderate level of martech integration with the channel.September 18, 2019

Although many marketers are either decreasing their investment in direct mail or have never budgeted for it at all, others are still finding value in the channel. So, while email and social media are the most frequently used channels for marketing campaigns,... READ MORE
How Are Marketers Improving Lead Gen Quality?

How Are Marketers Improving Lead Gen Quality?Improving content and content engagement is both a top strategy and a top challenge in generating quality leads.September 11, 2019

Improving the quality of lead generation remains a priority for marketers, with the majority (88%) allocating more of their total budget towards improving the quality of leads generated. How is this being done? For 3 in 5 marketing influencers surveyed for a... READ MORE
Which Tactics Do Marketers Consider Effective At Different Stages of the Funnel?

Which Tactics Do Marketers Consider Effective At Different Stages of the Funnel?Referral marketing and events marketing are seen as the best tactics for the top of the funnel.August 14, 2019

Many marketers could be suffering from leaky funnels, as the majority (82%) of businesses have zero to moderate integration of funnel sections, while only 2% say they have complete integration of their funnel sections. To make matters worse, according to a... READ MORE
B2B Tech Marketers Get Results With In-Person Events

B2B Tech Marketers Get Results With In-Person EventsB2B tech leaders are more likely to support events when ROI can be proven. July 22, 2019

In-person events have been found to be an effective B2B marketing channel across all stages of the buyer’s journey. B2B tech organizations, especially, are seeing the benefits that in-person events bring, with more than two-thirds (69%) planning to increase... READ MORE
The US B2B Trade Show Market Continues to Grow

The US B2B Trade Show Market Continues to GrowThe B2B Business Information sector is growing as well - and tends to do well even during downturns.July 2, 2019

Trade shows and other events have been shown to be effective across all the stages of the buyer’s journey, with B2B demand generation marketers saying that in-person events are their best performing top of the funnel tactic. So, how big is the trade... READ MORE
In-Person Events Ranked #1 Among B2B Demand Generation Tactics

In-Person Events Ranked #1 Among B2B Demand Generation TacticsMore than three-quarters list the face-to-face approach as one of their most successful tactics for the top of the funnel.February 15, 2019

Events are proving to be effective in both the early and late stages of B2B demand generation. In fact, according to a Demand Gen Report study, in-person events lead the pack among demand gen tactics for B2B marketers. More than three-quarters (76%) of... READ MORE

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