Senior business leaders’ preferred digital formats for thought leadership consumption are charts/data visualizations and social media posts.
Trade Shows & Events Articles
Additional categories:
The US B2B Media Market is Forecast to Surpass Pre-Pandemic Levels This Year
The business information market is the largest segment, but the trade show market is the fastest-growing.
Which Marketing Tactics Are in the Cards for B2B Firms Over the Next Year?
While relatively few B2B marketing leaders are currently using generative AI, that group expects to increase their use in the coming year.
B2B Marketers Tout Social Media’s Influence in the Buyer Journey
Social media is perceived to be the most effective tactic for both top-of-funnel and bottom-of-funnel goals.
B2B Event Success Increasingly Dependent on Attracting the Right Attendees
Smaller, repeatable events are touted as a way to create consistent experiences for customers.
US Offline Media Spend in 2022 and the Outlook for 2023
US offline media spending grew by 4.2% year-over-year in 2022, but will inch down this year.
Mobile’s Role Grows As US E-Commerce Hits New Heights
Mobile’s share of digital commerce grew to 38% in Q4, as total e-commerce sales surpassed the $1T mark in 2022.
B2B Marketers Remain Enamored with Content Marketing
Content marketing is considered to be the channel that produces leads with the highest ROI.
Event Organizers’ Top Challenges Differ by Event Type
Registrations and attendance are bigger challenges for in-person than virtual events, while the opposite is true for engagement.
Podcasts Are Now A Top Source of Thought Leadership Content in the US
One-third of business decision-makers in the US report spending at least 5 hours a week consuming business-related content.
One Way to Set B2B Content Apart from the Rest? Actively Promote It.
High quality and unique stories are the primary ways to differentiate B2B content.
How Can Virtual Events Differentiate?
77% of virtual events leaders agree that these events are a permanent element of their organization’s event mix.
How Do Journalists Feel About PR Pros?
Only about one-third consider company PR pros to be credible sources for their reporting.
How is Signal Loss Impacting Ad Spending Plans?
More than 3 in 4 ad buyers are adjusting their programmatic vs. direct strategies.
Brands Aren’t Just Targeting Young People with Influencers
Youth are still the predominant target for influencers, but as the industry matures, the target audience may be shifting.
Mobile’s Role Grows As US E-Commerce Hits New Heights
Mobile’s share of digital commerce grew to 38% in Q4, as total e-commerce sales surpassed the $1T mark in 2022.
B2B Marketers Remain Enamored with Content Marketing
Content marketing is considered to be the channel that produces leads with the highest ROI.
Event Organizers’ Top Challenges Differ by Event Type
Registrations and attendance are bigger challenges for in-person than virtual events, while the opposite is true for engagement.