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Considering Transit Ads? Here’s Where You’ll Reach the Most Commuters

Considering Transit Ads? Here’s Where You’ll Reach the Most CommutersIn the top metro area, almost one-third of workers commute using public transportation on a typical day.January 9, 2018

About 7.5 million workers – or 5.1% of the workforce – commutes by public transportation on a typical workday, reports the Census Bureau in a recent data release highlighting results from its 2012-2016 American Community Survey 5-year estimates.... READ MORE
These Metro Areas Have the Highest Median Household Incomes in the US

These Metro Areas Have the Highest Median Household Incomes in the USOne metropolitan statistical area has a median household income above $100k.January 8, 2018

The US Census Bureau recently released its 2012-2016 American Community Survey 5-year estimates, and with it a bevy of interesting statistics across a variety of socio-economic characteristics. Among the data released were median household income stats for... READ MORE
Top 10 Charts of the Month – November 2017

Top 10 Charts of the Month – November 2017Stay on top of the latest trends with our top charts of the month.December 27, 2017

Get up to speed with the latest trends with our Top 10 Charts of November 2017, marketers’ top video types, free trial conversion rates, contributors to a great online shopping experience, and smartphone penetration growth. Head on over here to grab... READ MORE
Print Circulars Are Still Popular With Shoppers

Print Circulars Are Still Popular With ShoppersDigital touchpoints - particularly apps - are quickly rising as information sources for shoppers.

Almost half of US households engage with at least 8 different print and digital sources of information about products and sales, reveals Nielsen in a recent data release. Digital touchpoints are unsurprisingly on the rise, but traditional print ones remain... READ MORE
SMBs Plan to Adopt Marketing Automation Despite Cost & Familiarity Issues

SMBs Plan to Adopt Marketing Automation Despite Cost & Familiarity IssuesSome 82% of SMBs with email marketing technology in place either have a marketing automation solution or plan to adopt one.December 14, 2017

Three in 10 SMBs in the US (fewer than 1,000 employees) that have an email marketing solution in place also have marketing automation software, per results from an ActiveCampaign study [pdf]. The survey of email-using SMBs found that the bulk of those... READ MORE

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