Social media ads and posts hold more sway among younger generations, who appear to be more brand-loyal than their older counterparts.
Email’s Still A Top Purchase Driver, but Not for Everybody
Boomers & Older, Brand Loyalty & Purchase Habits, Brand-Related, Cross-Media & Traditional, CSR & Environmental, Customer Engagement, Customer Experience, Customer Service, Customer Service & Experience, Customer-Centric, Demographics & Audiences, Digital, Email, Loyalty & Rewards Programs, Mobile Phone, Privacy & Security, Promotions, Coupons & Co-op, Social Media, Youth & Gen X